Paid advertising is when you pay for advertising your business. With paid advertising, you pay an advertising network like the omnipresent Google or popular Facebook to display your ads to their users. There are many types of paid ads, such as pay-per-click (PPC), pay-per-view (PPV) videos, pay-per-impression, and display ads.
Paid advertising helps you instantly reach users searching for services related to your business. You get instant results, unlike SEO which takes some time. You can even run language-specific campaigns, target geographic locations, and each device separately. If managed well, it’s a value-for-money proposition. There are no minimum investments required. You can also retarget visitors who visited your website but did not take action.