Facebook Ads Retargeting and Lookalikes

[vc_row type=”full_width_background” full_screen_row_position=”middle” bg_image=”5813″ bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#ff0059″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”8%” bottom_padding=”10%” enable_gradient=”true” color_overlay=”rgba(255,0,89,0.94)” color_overlay_2=”rgba(255,50,0,0.71)” gradient_direction=”left_t_to_right_b” overlay_strength=”0.95″ shape_divider_position=”bottom” shape_divider_height=”350″ bg_image_animation=”none” parallax_bg=”true” parallax_bg_speed=”fast” shape_type=”waves_opacity_alt”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading]

Facebook Ads

Retargeting and Lookalikes

[/split_line_heading][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”8%” bottom_padding=”5%” id=”discover” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1504128844236{margin-right: -1px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-left”][nectar_single_testimonial testimonial_style=”bold” color=”Extra-Color-1″ style=”bold” quote=”Improve Your Conversions
With Remarketing Campaigns”][vc_column_text]Remarketing campaigns bring your website visitors back.

Get another shot at converting warm visits. Skyrocket your sales.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”6239″ alignment=”center” animation=”Grow In” border_radius=”none” box_shadow=”none” max_width=”165%”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”5%” overlay_strength=”1″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading]

Objective: To support a major Eurodisney campaign

To maximize online sales of travel packages

[/split_line_heading][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_column_text css=”.vc_custom_1550212661977{padding-right: 10% !important;}”]Theory: According to research published by Google based on large scale consumer analysis, customers in the travel niche take 24 days to convert and make as many as 22 visits to your website during this time. This is because travel packages can be expensive and people try to make their decision thoughtfully, after exploring all their options for travel and stay.

70% of your audience uses search at some point in their research journey. Search terms include both branded keywords and generic terms. Online marketing allows you to tap into this user behavior and maximize conversions by providing information when the user needs it, following your user on social media, and other online channels. You can reinforce your brand with repeated exposure with the audience.[/vc_column_text][/vc_column_inner][vc_column_inner column_padding=”padding-3-percent” column_padding_position=”top-bottom” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][vc_column_text css=”.vc_custom_1550212466243{padding-right: 10% !important;}”]Analysis: The path to purchase for travel packages is lengthy and requires a lot of deliberation from the audience. We hypothesized that retargeting would be an effective way to stay connected with potential holiday-goers during the time they are performing their crucial pre-holiday research. The more time we knew exactly what the audience wanted and brought them back to our travels website, the more likely they were to go with us for their trip. We captured the whole spectrum of TV, radio and press campaign audience that was directed to the Eurodisney campaign page and created the perfect retargeting audience. By creating content pieces that solve most of the questions people have about Eurodisney packages, we were able to convert a huge percentage of people within the 4-week retarget period after their first visit.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading]

Results

[/split_line_heading][vc_column_text]During the month of promotions, Facebook quickly became the biggest source of traffic for the website and the particular month was the most successful month in the history of this website. Interestingly, people began to use the comments section of the Facebook ads to ask for their queries. The more people inquired, the more exposure the ad got among their own friends’ news-feeds. This led to a frenzy as people were able to see bookings sell in real-time and got a sense of urgency. You might know about viral traffic, but this was viral conversions in action.[/vc_column_text][image_with_animation image_url=”6250″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”4%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”5/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text max_width=”500″]

Results in numbers

[/vc_column_text][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Superscript” milestone_alignment=”default” number=”4″ symbol=”x” subject=”Engagement Rate” number_font_size=”92″ symbol_font_size=”40″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Superscript” milestone_alignment=”default” number=”76″ subject=”New Sessions Recorded” number_font_size=”92″ symbol=”%” symbol_font_size=”42″][/vc_column_inner][vc_column_inner column_padding=”padding-4-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/3″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][milestone heading_inherit=”h2″ symbol_position=”after” subject_padding=”2%” color=”Default” effect=”count” symbol_alignment=”Superscript” milestone_alignment=”default” number=”49″ subject=”Growth In Sales” number_font_size=”92″ symbol=”%” symbol_font_size=”40″][/vc_column_inner][/vc_row_inner][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][/vc_column][/vc_row][vc_row type=”full_width_content” full_screen_row_position=”middle” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”We Build On Success” font_container=”tag:h5|text_align:left|color:%23bfbfbf” use_theme_fonts=”yes” css=”.vc_custom_1550221994345{margin-bottom: 10px !important;}”][vc_custom_heading text=”$750K Revenue Generated” font_container=”tag:h2|font_size:40|text_align:left|line_height:50px” use_theme_fonts=”yes”][vc_column_text css=”.vc_custom_1550222287548{margin-top: 30px !important;margin-bottom: 30px !important;}”]From the start of the campaign, the metrics of the campaign were stellar (the Click Through Ratio and Conversion Rates). But the volume of traffic was not huge, because we were communicating with the small audience who had already visited the website rather than targeting the market at large. To increase the reach of the campaign, we also set up ads for Facebook lookalike audiences. With this intelligent method, Facebook looks for demographics and interests that closely match your existing audience with the rest of Facebook, and expands your audience base multiple times. Our audience base was multiplied by 30 times and we succeeded in sending a huge volume of targeted traffic to the client’s website.[/vc_column_text][bar color=”extra-color-gradient-1″ title=”More Sales” percent=”49″][/vc_column][/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”4%” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”5976″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][image_with_animation image_url=”5977″ alignment=”center” animation=”Fade In” border_radius=”none” box_shadow=”none” max_width=”100%”][/vc_column][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”2/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][split_line_heading]

Your Marketing Partner

[/split_line_heading][vc_column_text]At AdCortex, we have had years of experience with major networks like Google and Facebook.

We have expertise in ad-copy writing and budget management and we make sure that your campaign is getting only the absolute best ROI.

We have recognition from the largest advertising networks. This allows us to provide you with the best support, tools, and resources to create a successful advertising campaign regardless of your budget.[/vc_column_text][/vc_column][/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” equal_height=”yes” content_placement=”middle” bg_color=”#333333″ scene_position=”center” text_color=”light” text_align=”left” top_padding=”17%” bottom_padding=”9%” enable_gradient=”true” color_overlay=”#ff1053″ color_overlay_2=”#ff4f0f” gradient_direction=”left_t_to_right_b” overlay_strength=”1″ enable_shape_divider=”true” shape_divider_position=”top” shape_divider_height=”250″ bg_image_animation=”none” shape_type=”waves_opacity_alt”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][vc_column_text]

HAVE WE GOTTEN

YOUR ATTENTION YET?

[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”100″][nectar_btn size=”jumbo” button_style=”regular” button_color_2=”Accent-Color” color_override=”#ffffff” solid_text_color_override=”#ff0245″ icon_family=”none” url=”#” text=”GET STARTED” margin_top=”25″ margin_right=”10″ margin_left=”10″ css_animation=”flash”][/vc_column_inner][/vc_row_inner][/vc_column][vc_column centered_text=”true” column_padding=”padding-2-percent” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”3px” width=”1/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”3px” column_border_color=”#ffffff” bg_image_animation=”none”][text-with-icon icon_type=”font_icon” icon=”icon-exclamation-sign” color=”Extra-Color-2″]

Your Wait Is Costing Your Business

Not marketing to save money is like stopping a clock to save time. Doesn’t work![/text-with-icon][/vc_column][/vc_row]

AdCortex offers Integrated Digital Marketing services to startups and businesses. As fans of the scientific method, we at AdCortex combine science with all our digital marketing activities. Our formula is a method for designing and optimizing high-performance marketing campaigns. Get in touch to power up your digital presence starting today!

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