Objective: To grow online bookings via Google AdWords Without increasing the budget
Theory: A Nielsen study shows that consumers place a very high level of trust on consumer opinions posted online.
Our Approach: To grow bookings without increasing the online ad spend, we faced the challenge of improving the conversion rate of our AdWords campaigns. AdWords has recently launched the seller rating extensions, that allow you to show reviews from third-party websites directly into your ad. We implemented this to pull in the brand’s Feefo reviews into Google search results.
Having a strong seller rating lets your buyers know that you are a trusted business and improves the performance of your ad campaigns. According to Google, adding seller ratings to ad-campaigns increases the click-through rate by upto 17%. This directly reduces your cost-per-click and also improves the quality of traffic that is visiting you.
Your ad rank comprises of the bid, the quality of your ad, and your landing page. By optimizing any or all of these, we can significantly improve your traffic and conversions without increasing budgets.
Results
Your Marketing Partner
At AdCortex, we have had years of experience with major networks like Google and Facebook. We have expertise in ad-copy writing and budget management and we make sure that your campaign is getting only the absolute best ROI.
We have recognition from the largest advertising networks. This allows us to provide you with the best support, tools, and resources to create a successful advertising campaign regardless of your budget.
AdCortex offers Integrated Digital Marketing services to startups and businesses. As fans of the scientific method, we at AdCortex combine science with all our digital marketing activities. Our formula is a method for designing and optimizing high-performance marketing campaigns. Get in touch to power up your digital presence starting today!
