We continue to comment on the latest developments in web design trends for 2019, this time the trends in web design are loaded with new styles and graphic elements. All this, in favor of achieving a greater visual impact on the users and, most important of all, transmitting the essence of the brand. The more modern and functional your website, the easier it will be to stand out from the competition, increasing its positioning, visibility and reach. So take note of the 2019 web design innovations.
Trends in web design for 2019
The design of websites has gone from being an element to draw the attention of the user, to become a way to generate emotions, inform and create a need to purchase. Through design you can achieve the goals of your brand, so be sure to assimilate the changes that come with this 2019:
The video as the protagonist
The growth of the video is exponential, and it has already been commented that in this year it will be positioned as a powerful strategy. And in the trends in web design for 2019 should be present. Keep in mind that users every day consume more audiovisual content because they are the ones that arouse their interest.
For this reason, this 2019 will predominate more websites with entertaining and informative videos. This trend is known as “full-screen video” in the graphic design industry. It is an ideal strategy when you want to create a dynamic, fast and complex format.
The minimalist style could be left aside. And is that the modular designs are sounding like an attractive and functional option, to the best style of Pinterest. This type of design is characterized by highlighting modules with a variety of content, so that users can retain more than one image in their mind. And it is also effective to show a wide catalog of the commercial offer. In short, the modular designs allow the web to be close, carefree and friendly. For that reason, it is an excellent alternative for online stores.
Giant and attractive typographies
In trends in web design for 2019, the use of typography is considered the main element to highlight the page. Above all, large typefaces, whose purpose is to catch the attention of the user to send them the value proposition of the brand. Likewise, we can also appreciate how games in sizes and fonts combine to impact the user.
Continuing with the aspects of great size, the graphic elements will also increase in dimension. Its objective is to attract attention and captivate the user. Among some elements that will increase its size include images, galleries, videos, page titles and buttons.
Palette of bright colors
The websites will look very colorful and bright, since the fun and resplendent tones have become popular. The point is that the brands are out of the ordinary and create something shocking in favor of a better user experience. Therefore, we will see that the design styles will be totally different from what we saw in 2018, nothing minimalist. So it was time to bet on the tones without complexes, fresh and carefree.
Adaptation to mobile
Brands must consider the adaptation of mobile devices in all aspects of their digital presence, and in trends in web design in 2019, we will see that the mobile will take the relevance it deserves.
In this case, what is sought is to devise a design exclusively designed for the mobile, not only that it is a responsive design, but that it is similar, but captivating. The purpose of this new trend is to surprise the user by letting him know how important it is for the brand to offer a pleasant and outstanding experience.
Elements with asymmetric style
The asymmetrical elements are structures that are far removed from the straight or classical forms. Its purpose is to bet on creativity to enchant the user. Asymmetric structures can be used in different ways, but they turn out very well when they are used as sections on a page.
If you want to continue to maintain a minimalist style on your website, nothing happens, you can do it. Well, a new trend was born in favor of the simple style. Basically, it’s about appealing to modernity in a more genuine way by turning your buttons into “ghosts”. That is, without background color, rather transparent to highlight the action to be executed.
These trends in web design for 2019 promise to revolutionize classic styles.