It is tempting for companies to share their content exclusively to drive sales or marketing, neglecting authentic commitment. It takes discipline to share content from…
Marketing is defined as the activity, set of institutions and processes to create, communicate, deliver and exchange offers that have value for consumers, customers, partners…
The cookie banners have been part of the Web landscape since the beginning of 2010, following the transposition into French law of two European directives…
Selling on the internet involves ant work that never ends. Once you have chosen the platform for your online store, you have customized your theme and created…
Social selling is an approach that relies on social networks (LinkedIn, Twitter, and Facebook in particular) to identify potential prospects, connect with them, and bring…
Social selling relies on inbound marketing and content marketing to communicate, and connect with customers and prospects without selling. What social selling strategy to be…