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Tag: email marketing

7 Email Marketing Errors That You Should Avoid In Your Campaign

You are in the middle of the digital promotion campaign of your company and you have discovered in the massive sending of emails a very useful tool. You have a database of prepared for your campaign and everything ready to send. However, you should pay attention to certain email marketing errors that are committed more than you think.

Have you ever wondered why certain email marketing campaigns succeed while others are shipwrecked in the attempt? The following errors to avoid may give you the answer:

1. Do not take care of the matter and the sender

Yes, it may sound very obvious. But one of the main errors of email marketing lies in the lack of care with these two aspects.

Is it clear to your recipients that you are the one sending the message? Make sure that your name or the name of your company are perfectly reflected in the sender.

This generates greater confidence in the reception of the mail and its opening.

On the other hand, the issue is another of the most important aspects. And it is a common mistake to neglect it in email marketing campaigns.

Make the end of your message very clear, with a concise and non-deceptive concept. Do not promise the moon, simply summarize your goal.

2. Lose personal tone in your messages

Another of the most frequent email marketing errors is losing that personality in the message.

Even if we are facing a mass mailing campaign, and the recipient himself knows it, it does not mean that we should stop making him feel special.

And with just two or three simple actions, you can achieve better results.

Say hello to your receiver by his first name, apply the second person of the singular in the body of the mail and avoid farewell formalisms of the type “receive a cordial greeting” by others closer such as “I wish you good afternoon”, they will give you better results.

3. Forget about adding value to the content of your mail

An email with no valuable content ends up in the bin within two seconds. And it is very good that you want to introduce a striking call to action, but you must not forget the rest.

Users like to be given value, to receive a different message that provides ideas and solutions.

Focus on the typical “buy it now” or “register now” is another of the big mistakes of email marketing that you should avoid in your campaign.

4. Do not elaborate your own landing page

Where are you going to direct your users once they click on your call to action?

One of the most common email marketing errors is to forget to create a landing page or specific landing page, where the user can carry out the action to which you are inviting.

Make sure you take that user to the product or service you want to promote. If you do not make it easy, it is very likely that you lose that lead.

At NeoAttack, one of the best content marketing agencies, we always consider this detail in our strategies.

7 email marketing errors that you should avoid in your campaign

5. Pay little importance to the usability of the mail

Today, it is more than likely that most of your campaign emails are opened from a smartphone or tablet.

The computer is still in use, yes, but it has lost ground in favor of these portable devices. Therefore, make sure that your mail is displayed correctly on all platforms.

If you have received a poorly optimized email, you will know how annoying it is not being able to access the content correctly. And, surely, you will have ended up closing it without really knowing what its purpose was.

Remember this when it comes to carrying out your campaign, it is one of the most basic email marketing mistakes.

6. Put aside social networks

Among the errors of basic email marketing, leaving aside the inclusion of corporate social networks is among the most common. And it is common to find one of these emails without links to the sender’s profiles.

How do you expect to win more leads and followers if you do not provide that contact to your recipients? In addition to putting the simplest things, you will be inspiring greater confidence, giving you more channels to communicate with your brand.

7. Obviate the measurement and analysis of the results

Every online communication strategy yields a series of results that you must measure.

It is useless to launch one of these strategies if you do not pay attention to their operation and the ROI (Return on Investment) that you have achieved with them.

For both good and bad, all information will be tremendously valuable to you.

Analyze the percentage of opening, the number of emails that have been marked as spam, which texts have worked most, the colors … etc.

With these data, you can plan your future strategies much better.

These are the seven basic errors that you must take into account in your email marketing campaign.

The Small Business Owner’s Digital Marketing Checklist

Digital marketing involves using marketing tactics that leverage digital technologies, such as websites, content marketing, social media, blogs, email, and even mobile marketing. If you are a small business owner, chances are that having a digital marketing strategy will help you grow your business faster. There can be many components of a digital marketing strategy, depending on the type of business you have and how you interact with your customers. However, most digital marketing plans should incorporate five key areas in order to be successful.

1. Website

A website is the foundation of a digital marketing strategy; the place where you will direct traffic, collect leads and provide useful information about your company. Having a web presence doesn’t have to be expensive or take a great deal of time to manage, yet about half of small business owners are still not online. If you fall into this camp, now is the perfect time to launch your digital marketing strategy by building a website. Consider these key actions as you get started:

  • Represent your brand: Your website should communicate your brand message consistently with a logo, colors and even the tone of your website copy.
  • Write a powerful about page: While the specific pages you have on your website will vary, a solid About page can do a lot to attract customers. Make sure you take time to make your About page interesting.
  • Start a blog: Consider adding a business blog to your website to boost traffic and build credibility.
  • Be mobile-friendly: Your website should be responsive, which means it adjusts to the screen size of different devices such as desktop, tablet, smartphone for a consistent experience.
  • Enable social sharing: Let visitors share your website easily by having social sharing buttons displayed prominently.
  • Collect and review metrics: It will be difficult to improve your website over time if you aren’t able to track how your visitors use it. Use an analytics tool like Google Analytics so you can review metrics and make smart changes that will improve the performance of your site.

2. Content Marketing

According to the Content Marketing Institute, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience and to drive profitable customer action. Content comes into play in more than one area of digital marketing (i.e., blogs, social media, email marketing), so it’s important to have a thorough content marketing strategy. Incorporate these elements in your content marketing process:

  • Create a content calendar: Executing a content marketing strategy without a plan is likely to waste a great deal of time. Create a monthly calendar that outlines what content you will create and how you will distribute it.
  • Share via social: Your content will be wasted unless you can get the eyes of your target audience on it consistently. Have a plan for how you will share your content on your social media platforms.
  • Leverage your content: You can use (and reuse) your content in many different ways in order to get more mileage out of each piece of content. For example, create a series of blog posts on related topics, then combine them together to create an ebook.
  • Consider guest posting: Two-way guest posting—allowing guest posts on your blog and writing for other blogs yourself—is a great way to expand your audience and get more traffic to your website.

3. Social Media

Social media is an excellent marketing tool for many small businesses, especially those that are actively using content to attract the attention of their target audience. Not only does posting links to your content on your social channels increase traffic to your website and blog, but using social media also gives you a way to communicate directly with your customers and potential customers. Follow these suggestions as you get started using social media as part of your digital marketing strategy:

  • Choose one to start: Don’t try to create a presence on every social platform at one time. Explore the benefits of each, then choose one or two that are best for your company and focus your time there.
  • Claim your brand on all platforms: While you don’t need to be active on every social platform there is, you should register your brand name on each network in order to prevent someone else from using it. While you’re at it, claim your business on Google.
  • Be consistent: When setting up your social profiles, use the same profile image, bio, banners, and colors to strengthen your brand presence.
  • Focus on conversation and engagement: Remember that social media is about the conversation, not blasting content and promotions to your audience. Aim to create a thriving community on each social site.
  • Create a social post calendar: You can incorporate your social post schedule into the content calendar you already created, or create a new one that outlines what you will be sharing, where and when.
  • Collect and review metrics: Use the analytics tools available on different social platforms to see what types of posts perform best so you can increasingly engage your audience.

4. Email Marketing

When you are able to successfully use email marketing, you gain the ability to communicate with your customers on a regular basis. The key is sending messages on a consistent schedule that are relevant and interesting for your audience. It may take some time to build a quality email list, but it is well worth the time and effort. Start using email marketing with the action items below:

  • Choose the right platform: There are many email marketing platforms to choose from. Pick the one that has the features you need at the price point that works for your business.
  • Create a newsletter template: Most email marketing platforms provide ready-to-use templates that you can easily customize with your logo and company information. Take the time to do this initially and you can reuse the template every time you send a newsletter.
  • Go beyond newsletters: While newsletters are a good option, there are many other types of email messages you can use to communicate with your audience. Try a few and see how your email list responds.
  • Actively encourage sign-ups: Promote your newsletter in multiple places (website, email signature, social media) to grow your email list. You may also want to offer an incentive for signing up, like a free download or discount, in order to encourage sign-ups.
  • Collect and review metrics: Use the analytics tools available in the email marketing platform you chose to see how many people opened your message and clicked on a specific link.

5. Search Engine Optimization

Search Engine Optimization (SEO) plays a big role in digital marketing. If the content you create isn’t optimized, you will struggle to get the right people to see it at the right time. If you are new to this, you may want to review some of the basics of SEO for small business first. Then, use the suggestions below to get started:

  • Do your research: Get to know how your website and your competitors’ websites are performing first. Use Google and other search engines to see where you rank.
  • Choose the right keywords: Based on your research, choose the most appropriate keywords for your website, blog posts and all of the other content you create.
  • Use SEO tools: There are many free SEO tools available that will help you optimize your content. Pick the tools that are more relevant for your business.
  • Collect and review metrics: Use Google Analytics and the other SEO tools you’ve selected to watch how your optimized content performs so you can improve it over time.

You have probably already learned that you can’t always be hands-on in every aspect of your small business; there are some areas that warrant outside help. Digital marketing may be one of these areas for you. If you are not experienced with each of these areas, consider outsourcing some or all of it to give you the time you need to focus on growing your business.


AdCortex offers Integrated Digital Marketing services to startups and businesses. As fans of the scientific method, we at AdCortex combine science with all our digital marketing activities. Our formula is a method for designing and optimizing high-performance marketing campaigns. Get in touch to power up your digital presence starting today!

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