Case Studies

Tag: Visual Identity

Web Hosting, Everything You Need To Know

Web hosting is an indispensable service that you should consider when launching your own web page. Or, if you already have it and want to jump to an accommodation with more guarantees. But, what is a hosting? Which is the most appropriate? Why is it important to host the web on a good server? We answer all these questions in this note.

What is a web hosting?


web hosting


In simple words, it is a service where a provider rents you a server connected to the internet. In this rented space you can store all the files, files or data required for your website to work properly.

In turn, a server is a physical computer that works continuously so that your page can be available 24 hours a day, 7 days a week for anyone who wants to see it. Basically, it is a machine that is connected to the Internet through a network that has a wider bandwidth than the usual domestic connections.

In this way, whoever provides the hosting is responsible for keeping the server running uninterrupted. In addition, it must ensure its security, that is, protect it from malicious attacks. And especially, be able to transfer your complete content (text, images, videos, files in general) from the server to the browsers of your visitors.


How does hosting or web hosting work?

When you decide to start a new online site or an application, you have to locate a web hosting company that can provide you with space on a server. As we discussed in previous lines, your provider will be responsible for storing all your files, databases and materials on the server.

In this way, every time someone writes in the address bar of your browser, the domain name of your website, your server must respond automatically. That is, you must transfer all the indispensable files to attend the search.

The hosting plans are very varied, you must select the one that best suits your needs and acquires them. If it is a small project that you just start, it is best to opt for a basic plan. Then, when your website grows and you need more space on the server, then you can jump to a more advanced plan.

In general, hosting accounts have a graphical user interface where you can manage every detail of your page. So it is not essential that you have extensive programming knowledge to attend to daily web administration tasks.


Types of web hosting

Hosting service providers offer a full range of hosting types in order to respond to their different clients. The most frequent are:


Shared Hosting


It is the most usual in web hosting since it is an ideal alternative for small businesses and blogs. In this case, you share a server with several clients of your hosting provider. That is those websites hosted on the same server share all the resources. For example, computing power, disk space, memory, and more aspects.

The good thing about this type of web hosting is that the plans are more economical, and it is ideal for beginners. However, as a relevant negative point, the loading of one website can affect another.


VPS Hosting (Virtual Private Server)


It is a type of Virtual Private Server (VPS) where although you still continue to share the server with other users, the hosting provider assigns you a separate partition. All this, depending on your specific needs. For example, you can get more processor power or memory.

This type of web hosting is ideal for medium-sized companies that are growing. The main advantage of the VPS is that the performance of your website will not be affected by the traffic increases of the other sites with which you share a server. However, keep in mind that you will need more technical knowledge for server administration.


Specialized Hosting


Specialized web hosting is a particular form of shared hosting. But created by application owners or sites like WordPress, Joomla, Prestashop, and Magento. When acquiring, for example, a specialized hosting in WordPress, your server will be configured specifically for this website. So your page will come with pre-installed plugins.

The point in favor of this type of hosting is that thanks to the highly optimized configuration, your website will load much faster, and will work with fewer inconveniences. Of course, as a not so favorable point, the prices of the plans are higher. Although it will be worth the investment.


Dedicated Hosting


You will simply have your own physical server exclusively dedicated to your website. So you will have more flexibility, you can configure your server as best you want. In addition, you can also choose the software and operating system you want to use. In short, the hosting configuration can adapt perfectly to your needs.

As a negative point, you will need more technical knowledge for the configuration. And the subscription plans are higher than the previous ones.


Why is it important to host the web on a good server?

By choosing a good hosting server you will have storage in SSD hard drives for faster access, improving response times. In addition, you can be at the forefront with the latest technological advances. For example, the HTTP/2 protocol that speeds up your website without having to make changes to the source code, providing incredible download times. And very important, you can access SSL Certificates to protect the exchange of relevant data, avoiding malicious attacks.


web hosting


A good hosting improves the positioning of your website, as well as the user experience by accelerating load times, providing confidence and security. And it gives an optimal promotion of your site.

Digital Marketing For 2019: What Trends Will We See?

There is no doubt that the digital marketing boom continues in constant and rapid growth. However, with new technological tools being born every day, marketing techniques have also evolved. A company that knows how to stay ahead of the update curve, will be able to continue standing up to such competition. So, what trends does online marketing provide for next 2019? In this note, we mention them to you.

Digital marketing trends for 2019


digital marketing


Let’s review the most relevant ones:


New dimensions in programmatic advertising

Considering the forecasts of the Programmatic Marketing Forecasts, shared by Zenith, approximately 67% of the global display advertising will be distributed programmatically in the year 2019. A figure that represents an increase, because in 2017 this figure was located in 59%.

Added to this, we will also see that the video will be achieved by programmatic advertising. Well, according to Forbes, more than 80% of all the advertising video of 2019, will be programmatic. So for the next year, we will see new dimensions of digital marketing around Programmatic Advertising. Thanks to the increasing use of Artificial Intelligence in the automation of the purchase of advertisements.

Recall that programmatic advertising is an automatic procedure that allows linking a brand with its most appropriate users. Right at the right time and place (channel) to show ads for products and/or services that suit your needs.


Voice search and voice marketing

Have you heard about virtual assistants like Siri, Cortana, Alexa and Google Now? By 2019, voice searches will take on greater relevance in digital marketing strategies. In fact, marketing studies estimate that 50% of all searches in browsers (on mobile devices or computers) will be by voice by 2020.

And it is that doing a virtual consultation through the voice tools is much faster. Therefore, major brands have decided to start incorporating this technology into their digital strategies. A well-known example is Domino’s Pizza, which uses voice searches as a channel to increase sales. Allowing customers to order pizzas using Alexa.

So if we want to appear among the first results thrown by a virtual assistant, voice searches should have a special value in our SEO strategy. In this way, CTR (Click-Through Rate) levels can be greatly benefited.


Influencer marketing

Without a doubt, the success that influencers are having is essential for the growth of brands. Precisely for this reason, by 2019 digital marketing strategies will further strengthen the need to collaborate with key influencers for a brand.

In relation to this, according to Nielsel, approximately 92% of consumers feel more confident about the content created by another (recognized) user than in conventional advertising. So in the next year will continue its growth.


Fast content

The brief contents continue to triumph in digital strategies. But not just any content, but the most attractive and fastest will be the one that will hook the user more easily. By 2019, we will see further growth of this topic. Above all, with the incorporation of new functions that will allow the user to increase their interaction.

The benefits for the brands when incorporating the contents of instant consumption in their digital marketing strategy, is that it favors their rate of CTR (Click-Through Rate). And of course, the presence of the brand is strengthened.


Context Marketing

It is considered as the next step in content marketing. New technologies have made the context more relevant, highlighting how important it is to present timely content, at the right time and to the right customer.

In this way, the scope of online marketing strategies is maximized, reaching customers with similar tastes for the main communication channels they usually use. And, of course, providing the required information at the most key moment.


Augmented and virtual reality in E-Commerce

The inclusion of augmented and virtual reality in electronic commerce has begun to offer interesting alternatives. And is that these technologies allow, among other things, previsualize (through applications) products before the final purchase. In addition, virtual environments where you have the possibility to interact and make payments, are also an interesting option for eCommerce.

The purpose of this digital marketing trend is to address the constant changes in users’ consumption patterns, by applying new technologies that allow them to adapt more precisely to their needs and tastes.


digital marketing


As you can see, the year 2019 will bring a series of incredible changes in digital marketing. Are you ready for what is coming ?!

Restaurant Marketing Strategies To Attract Customers

Restaurant marketing encompasses a series of techniques and strategies that, among other things, allow attracting new and potential customers to your restaurant. Recall that the behaviors and needs of users are constantly evolving. Therefore, it is essential to implement new strategies in order to follow the most innovative trends in the market. And, of course, ensure a more personalized experience for the target user.

Restaurant marketing, strategies to attract potential customers


gastronomic marketing


Like any marketing variant, the marketing oriented to the restaurant industry demands new practices that allow the adaptation of changes in the behaviors, needs and tastes of the potential users. This will lead to a more opportune scenario to attract new and potential customers. So, lean on the following marketing strategies, especially restaurant-oriented:


Promote tailor-made products

All users, not just diners, love that their favorite brands share content, products and/or personalized services according to their requirements. In the case of restaurant marketing, tailor-made products are an effective alternative to meet the requests of the target public.

A well-known success story is that of Starbucks, where its users can create their coffee according to their tastes since they have different alternatives in flavors and presentations to respond to the particular profile of each of their users.

Something like this you can put into practice according to the specialty of your restaurant. As for example, personalized pizzas, salads made to measure or individualized ice cream, is a good tactic to stand out from the competition.


Promote well-being through food

The more you humanize your brand, the better results you will achieve. There is a new trend in favor of the well-being of diners through healthy and delicious food. These include respectful food, where healthy alternatives are offered to users, without losing taste and presentation.

A proof of this trend is a large number of photos we can see on social networks like Instagram. There, the photographs of healthy foods are accompanied by hashtags “#realfood” or “#healthyfood”. Both are popular movements with an impressive scope.


Optimize the user experience

With so much competition that there is in the culinary industry it is essential that you contribute a differentiating value to your brand. It is no longer enough to offer good food, now you have to worry about also providing an experience. It is an essential strategy around restaurant marketing. How to get it? Just enough to offer a pleasant stay in your establishment, for example, live music, weekly shows, speed up the service, create an attractive and welcoming, a farewell when leaving the restaurant … In short, pleasant attention to infer in positive reactions.


Connect with younger users

Millennials are an important part of almost all sectors of the market, especially restaurants. Considering that this type of users have a higher level of preparation, more determining demands and more evolutionary needs, it is essential that you connect with them in such a way that you can anticipate their wishes. A very effective tactic is to use social networks as the main communication channel where you share valuable, dynamic and interactive information. You must strategically approach them to attract them and then build loyalty.


Offer free WiFi

Technology consumes us all. Therefore, you must offer a different service to your users, complement your value proposition with free WiFi. If your business provides something as indispensable as free internet, you can be sure that it will appear as the main alternative when your users are looking for an establishment to eat.


Get attractive images

A good restaurant marketing tactic is to make your users fall in love with their eyes so that they decide to try your food dishes. To do this, try to achieve attractive and appealing images.


Give relevance to promotions

Discounts, promotions and gift vouchers are still effective in any type of business. What if you offer a discount for Mother’s Day? Your diners will love this idea! Join the trends, reward your users for their loyalty and, in this way, attract new customers.


gastronomic marketing

These restaurant marketing strategies are ideal to expand your number of clients, put them into practice now. You can complement them with keys for marketing for restaurants.

AdCortex offers Integrated Digital Marketing services to startups and businesses. As fans of the scientific method, we at AdCortex combine science with all our digital marketing activities. Our formula is a method for designing and optimizing high-performance marketing campaigns. Get in touch to power up your digital presence starting today!

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