Case Studies

Tag: website optimization

How To Get More Web Visits

This time we want to help you increase your organic web traffic. Google has announced several times those good practices that web developers must carry out to achieve good SEO positioning, to avoid being penalized. Today we will focus on several aspects to consider, such as the creation of incoming links (link building), quality content, and the use of blogs and forums.

About the generation of links. There are many who still believe that they can fill the web page with millions of links to increase their SEO positioning, but this type of action would eventually penalize the web. In Mullbrand we are in favor of another type of action, more effective in the medium and long term and, in many cases, effective immediately. It is about looking for content of relevance, quality for the user. This simultaneously generates quality links, which will take us to the first page of Google. Now, this is hard and constant work.

It is not necessary to be a digital marketing guru to know that this is the way to go. Many experts and online marketing agencies promise and promise to position, the only thing we can say is that the best way to see a positive evolution on our website is to learn from experience and do the “tasks” of web positioning with ethics and natural form.


The first thing is to study the website of the company in question, the platform or development used for its creation, the URL’s, to know if the images have been optimized, that there is no duplicate text, among others, to carry out a strategy of more objective and effective positioning. For this, we use essential tools, which make our work much easier, for example, Google Analytics and Webmaster Tools for developers, others like SEMRush, which offers us alternatives to search for the indicated keywords.


Once the SEO of the website has been strengthened to the position, with an already optimized code, with the well-labeled web images, with the ALT texts and titles in the images, etc., that is when we must go to the phase of generation of contents. The long and attractive articles are very beneficial for SEO, with powerful images, infographics that complete the information shown in the text body. This type of articles with titles and keywords of the long tail, with URL’s based on the same keywords and categorized in sections with the same keywords, will make our website significantly increase the number of visits.

The use of social networks for this type of action in fundamental, in our opinion, the virtualization or dissemination of content will make our article “go further”, will favor the increase of visits to the web.


Writing interesting comments in blogs with the same theme or business sector, registering in forums related to our website, and participating in them will make us have a greater online presence. Apparently, this does not seem to work in the short term, but it is a vital activity for Google since it detects that the information we disseminate or share is real and interesting for the public, so it will value our website in a very positive medium and long way. The term increased the ranking of positions in the search engine.

However, once Google alarms have sounded and we have managed to climb positions in the search engine, with the continuous positioning work, we will be able to attract exponentially new visits to our website. That is, direct web traffic will also increase since more users will know us.

In general, this is complicated, but you should not miss the opportunity to get links from other blogs or forums, you will appreciate that organic, referral, social and direct traffic will be constantly increasing.


When one of our clients manages to be on the first page when they perform a search with their keyword and their website appears when the traffic of their website multiplies and the SEO positioning increases, these tend to think that all the SEO positioning work already has been done and that this positioning will last forever.

Web positioning is something that changes daily, requires constant activity and maintenance so as not to lose positions. Just as we strive to keep a well-positioned website alive, there is also a lot of competition, businesses, and agencies that struggle with new digital strategies, keywords, and, also daily, to appear in the top positions of Google.

With this, the only thing we can say is that it is totally forbidden to stay relaxed waiting to be positioned. Therefore, if you want to gain visibility on your website, contact us and we will advise you.

How To Optimize Your Website For Voice Search In 2019?

With 2019 here, it feels like we’re getting closer and closer to the future – every single day. And that means that more people are performing voice searches, whether they’re on the go with their smartphone or using their smart speakers like an Alexa or a Google Home. These voice searches are definitely on the rise and they’re not slowing down anytime soon. This is going to be super widespread in cars and everything else. You’re definitely going to want to be optimized for it.

Basically, one in two smartphone users uses voice search every day. Half of all searches are going to be voice-based by next year in 2020. And 72 percent of people who own one of those smart speakers like an Echo say that it’s part of their daily routine. And people want quick easy answers in one of two categories the first being, they want to know something, or they want to know how to do something or want to go somewhere or buy something.

How you can optimize your website for Voice Search

If you’re a local business it makes a whole lot of sense to want to be found in those near me searches. And it doesn’t even have to be a brick-and-mortar location if you just kind of serve a specific local area this is still going to be great for you. If you’re more of a national or online business this may be a little less important for you it still will help you get a little bit more business around your area.

To do this your first step is going to be to claim and optimize your Google my business listing which includes choosing the right categories. You’ll also need to make sure that all the info that’s in your Google my business profile is reflected back on your website itself. You’re going to want to include your business name, address and phone number on your site exactly as it appears on Google my business. And there are a few extra things you can include on your website as well that are really going to cement you into your geographic area like an embedded google map and links to the neighborhoods or cities that you serve.

A lot of these voice searches don’t act like Siri, don’t actually use Google my business listings for their results instead they use third-party sites like Yelp or Foursquare for those results. You’re definitely going to want to make sure that you have those profiles all optimized filled out as completely as possible. And you’re probably going to want some good 5-star reviews as well. And that’s pretty much all there is to getting found in those near me searches. Because the number one main factor is just proximity. If people are searching near you, you’ll pop up if they’re searching further away your competitor who’s closer to them is likely to show up there. But you do want to make sure that when people are close to you, they’re finding you.

But what about if you want to get some of your great content to show up as an answer to questions that people may have. So that you can you know become the go-to guide that they want to work within the future. You’d want to create and optimize that content to be findable in these voice searches. Usually what would be shown in a voice search is the same thing that would otherwise be shown as a featured snippet.

Brainstorm And Find Actual Question That People Are Likely To Be Asking

The first step here is that you want to brainstorm and find the actual questions that people are likely to be asking. Think about the problems your business all so were the services you provide and think of what are the most basic versions of those solutions or services that people may be trying to figure out how to do on their own.

If you’re an electrician it might be how do I change out a wall plate, if you’re a dog groomer might be how do I trim my dog’s nails. And if you’re stuck with finding these questions just start with YouTube type in the keywords how-to and then the general keywords of the topic that you’re trying to figure out. And then see what kind of videos pop up since Google loves showing a video is an answer to most how-to questions you might want to make one of them yourself.

It’s the best way to build trust and brand recognition with your potential customers. If you make that video make sure that it’s hosted on YouTube because Google owns it and they give preferential treatment. You’re going to want to optimize that videos title with the exact question as people are going to ask it. You’re also going to want to include that question and variants of that question in the tags when you’re uploading your video.

And then you want to write out a really detailed description of that video in this space they provide. You’re going to use that question verbatim in the description as well. If you don’t want to do a video you could just write a really detailed article explaining, how they can do something from start to finish? Just include lots of images, headers, lists, numbered lists if possible that’s just the overall structure that Google likes to see. Also think of questions that aren’t even how to’s they’re just general knowledge questions, like how often do dogs nails need to be trimmed, or can I switch my outlet with a USB outlet, things like that.

If you’re stuck thinking of these questions there’s a website, I like to use called just type in a keyword related to your field of expertise. And it’s gonna show you all the different types of questions that people type into Google about that topic. Just try to get the ones that are really structured to ask questions. Because that’s going to be what people are going to verbally search for into their smartphone or smart speaker. Just make a list of all the questions that you think you can do a good job answering and then create an FAQ page. And just be sure to structure the question in the exact words that you found it in your research and use that as a headline. And then make the answer body text below it. When you structure it that way Google can just detect that it’s a question and an answer.

Other than that, there are a few things you need to keep in mind in order to increase your chances of being found as a featured snippet and as a voice search:

  1. Make sure your site loads really quickly. Just go to Google PageSpeed insights, and run a test and see if there’s anything they recommend you can use to speed your site up.
  2. You want to make sure your site is authoritative, to begin with. That’s definitely going to help all aspects here. The way to do that is to start creating really high quality relevant consistent content on your site. And you’re also going to want to start building some really high-quality backlinks to your site.

AdCortex offers Integrated Digital Marketing services to startups and businesses. As fans of the scientific method, we at AdCortex combine science with all our digital marketing activities. Our formula is a method for designing and optimizing high-performance marketing campaigns. Get in touch to power up your digital presence starting today!

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