Tag: marketing

Visual Identity: Simple, But Successful Logos. Success Stories

The visual identity continues to be a very important factor in every brand. Remember that it encompasses everything that can differentiate a company from the rest, both visually and conceptually. In this case, the logo is a way to express the essence of a brand, it will be the first thing users will see and what could attract them completely or scare them away. Precisely for that reason, in this note, we have made a compilation of simple logos with a great scope.

Visual identity: Top 7. Simple, but successful logos

Next, you will see a couple of logos that you may have already seen, but you probably do not know the background of their creation. So let’s start as soon as possible:

1 # Zara

Its simplicity has led this brand to be one of the most recognized and attended worldwide. In this case, we can see that it is a typographic logo, it is a simple, direct, and concise name.

Even when it is considered one of the most simple and graceless logos in the fashion industry, Zara has been able to position itself in the mind of the consumer. And is that users who have not even bought in these stores, see the logo, and immediately recognize the brand.

Reason? Zara has been in charge of maintaining a very neat visual identity. In the shops, everything is white, and the staff wears black. In this way, it maintains a visual coherence with the name of the brand.

2 # Nespresso

We continue highlighting the typographic logos. Nespresso, through its typography, demonstrates clarity and precision in its message, the black color gives it a touch of elegance and formality. The name of this brand is memorable: easy to pronounce, delicate, synthetic, and powerful.

In this case, it merges two clear and powerful concepts: Nestlé – Nescafé and Espresso What is your goal? Show that your product has premium quality.

3 # Apple

This neat and simple design has been able to polish Apple’s visual identity. It is very difficult for a common user to see the isotype (it is only an image, without text) and not know what the brand is dedicated to and what its name is.

Although Apple started with a completely different logo, from 1976 onwards, it began to show what it wanted to show the public. It was not until 2013 that he defined what would become one of the most recognized logos worldwide.

Today, this simple isotype demonstrates the design values of this brand: simplicity, attractiveness, and beauty.

4 # Google

Although Google has broken some specific rules of branding to use tonalities that break with each other, the brand has managed to penetrate the mind of the consumer. To the point that their representative colors are easily memorable. This logo has become the awakening of users, it is the first thing they see on the web when they open the browser.

5 # Amazon

It is impossible not to mention the giant of e-commerce in this selection of simple visual identity, but successful. Do you know what the arrow that is under the brand name refers to? Amazon has managed to take its objective as a very present brand, in a few words, it indicates that in its platforms they can get everything … Yes, from A to Z, that is the meaning of the arrow.

With this simple logo, the company has managed to create very powerful brand recognition, to the point of standing out among the rest. And we know that there is no other e-commerce that exceeds the experience that is achieved with Amazon.

From its logo, we obtain two meanings: its purpose as a company and a simple design that seeks to highlight the main objective, without disguising the message.

6 # Nike

First, it started being an Isologotype (combination between name and graphic) until it was in an isotype, the current image of this sports brand. The iconic Nike popcorn was selected by its co-founder, who commented that he did not like it, but that he would get used to it.

Without thinking about how many years later this logo would end up becoming one of the most recognized worldwide, its simplicity shows elegance, movement, and speed, a description given by its founders.

7 # Adidas

We close this selection with the Adidas brand. This Isologotype was created by its own founder, who used the three stripes for the first time in Adidas footwear. Since its inception, the shape of the logo has changed, but its essence has remained. Its bars emphasize the challenges that the brand must overcome to achieve the desired goals.

These samples of visual identity through different logos have achieved the recognition of brands worldwide. Did you know them?

How To Get More Web Visits

This time we want to help you increase your organic web traffic. Google has announced several times those good practices that web developers must carry out to achieve good SEO positioning, to avoid being penalized. Today we will focus on several aspects to consider, such as the creation of incoming links (link building), quality content, and the use of blogs and forums.

About the generation of links. There are many who still believe that they can fill the web page with millions of links to increase their SEO positioning, but this type of action would eventually penalize the web. In Mullbrand we are in favor of another type of action, more effective in the medium and long term and, in many cases, effective immediately. It is about looking for content of relevance, quality for the user. This simultaneously generates quality links, which will take us to the first page of Google. Now, this is hard and constant work.

It is not necessary to be a digital marketing guru to know that this is the way to go. Many experts and online marketing agencies promise and promise to position, the only thing we can say is that the best way to see a positive evolution on our website is to learn from experience and do the “tasks” of web positioning with ethics and natural form.

HOW TO GET MORE WEB VISITS?

The first thing is to study the website of the company in question, the platform or development used for its creation, the URL’s, to know if the images have been optimized, that there is no duplicate text, among others, to carry out a strategy of more objective and effective positioning. For this, we use essential tools, which make our work much easier, for example, Google Analytics and Webmaster Tools for developers, others like SEMRush, which offers us alternatives to search for the indicated keywords.

GENERATE QUALITY CONTENT

Once the SEO of the website has been strengthened to the position, with an already optimized code, with the well-labeled web images, with the ALT texts and titles in the images, etc., that is when we must go to the phase of generation of contents. The long and attractive articles are very beneficial for SEO, with powerful images, infographics that complete the information shown in the text body. This type of articles with titles and keywords of the long tail, with URL’s based on the same keywords and categorized in sections with the same keywords, will make our website significantly increase the number of visits.

The use of social networks for this type of action in fundamental, in our opinion, the virtualization or dissemination of content will make our article “go further”, will favor the increase of visits to the web.

PARTICIPATE IN FORUMS AND IN BLOGS WITH RELATED OR RELATED THEMES

Writing interesting comments in blogs with the same theme or business sector, registering in forums related to our website, and participating in them will make us have a greater online presence. Apparently, this does not seem to work in the short term, but it is a vital activity for Google since it detects that the information we disseminate or share is real and interesting for the public, so it will value our website in a very positive medium and long way. The term increased the ranking of positions in the search engine.

However, once Google alarms have sounded and we have managed to climb positions in the search engine, with the continuous positioning work, we will be able to attract exponentially new visits to our website. That is, direct web traffic will also increase since more users will know us.

In general, this is complicated, but you should not miss the opportunity to get links from other blogs or forums, you will appreciate that organic, referral, social and direct traffic will be constantly increasing.

WHAT SHOULD WE DO AFTER SEO?

When one of our clients manages to be on the first page when they perform a search with their keyword and their website appears when the traffic of their website multiplies and the SEO positioning increases, these tend to think that all the SEO positioning work already has been done and that this positioning will last forever.

Web positioning is something that changes daily, requires constant activity and maintenance so as not to lose positions. Just as we strive to keep a well-positioned website alive, there is also a lot of competition, businesses, and agencies that struggle with new digital strategies, keywords, and, also daily, to appear in the top positions of Google.

With this, the only thing we can say is that it is totally forbidden to stay relaxed waiting to be positioned. Therefore, if you want to gain visibility on your website, contact us and we will advise you.

The 7 Most Used Communication Channels

There are different ways to communicate and also different means to establish this communication. When we think of clients, this is even more evident, since your audience can look for you in many communication channels. For this reason, it is important to know how to identify the best way to transmit your message to each person and each channel. Thinking about that, we select here the 7 main online channels that can help you in your business.

What are the communication channels?

Communication channels are tools used by companies to establish a relationship with their audience and communicate with them. The channels enhance the experience between the client and the brand, strengthening relationship marketing and providing recognition to the company and impact on sales.

Through them you can:

  • Present your clients with a new product or service;
  • Keep people informed about everything related to your area of action;
  • Answer your questions and comments;
  • Share materials that can bring your audience closer to your brand.

Therefore, when choosing the channel you will use, it must be one that provides information, that helps your audience adding value and offering solutions.

Know what are the pain points, the doubts, the wishes, and the objectives of your consumer. In this way, you will be able to create useful content to establish a relationship with it.

What are the communication channels for?

Communication channels help build and root your brand with your audience, intensifying sales, and helping you understand their behavior. They function as a bridge between you and your audience. Therefore, knowing how to work in each channel is as fundamental as choosing your buyer persona, because your digital marketing strategy will be built on that.

There is no specific channel that brings you a bigger and better result. Everything depends on your business and the profile of your customers. But since there are several communication channels, it is recommended that you be in more than one. In this way, the public will have more than one customer service option and you will have more opportunities to strengthen your relationship with them. Ideally, opt for a form of communication that is related to the culture of the company and that manages to dialogue easily and adequately in each channel.

You must be wondering what are the most used channels, right? Then let’s start.

1. Social Media

Social networks are widely used as a strategy to strengthen the relationship with the customer, because they allow you to interact directly with the public, in addition to increasing their involvement with the brand. In it, you can respond to comments and offer relevant content in various formats, such as photos, videos, and texts. It is worth remembering that each audience in each network has different behavior. Therefore, it is necessary to create content related to each medium.

To learn more about the topic, read our post about types of content for social networks.

2. Blogs

This is the most used means to provide educational information on various issues. With blogs, it is possible to build a cycle of publications and create new ways of approaching your audience. The idea of the blog is to expose your knowledge showing not only the subject in which you have recognized authority but also covering general topics of interest to your audience.

When you offer educational content you create a relationship with your audience, as you answer their doubts about different issues related to the market. This also helps to transform you into an authority in your market.

It is important to keep the blog always updated. In this way, you create a dynamic, since your audience knows that you will always publish texts. That increases your visibility, loyalty to your visitors, and conquer the confidence of your client. In addition, there are several other strategies behind a blog, from the insertion of a banner with sponsored links to the inclusion of a space for questions and suggestions related to your business. It is worth exploring all these opportunities.

3. Email marketing

The email marketing is a communication channel that allows deliver personalized message for a base of leads and customers. This channel is widely used for its low cost, and for speaking directly with an audience that already showed interest in your business. You can use it both to talk about your brand, to send a promotion, give ads or offer rich content for your client. Today, there are various email triggering tools that automate the entire process, from creation to measurement of the result. One of them is the MailChimp , do not forget to know it.

4. Customer service

This sector, which is often the gateway for the user, goes beyond customer service to clarify their doubts and solve their problems. Quality care transforms customer pain point solution and can turn a defender of the brand. In addition to anticipating possible difficulties, through customer service you can identify bottlenecks and discover your main doubts and needs. You can offer this service via email, phone or chat.

The important thing is to have a qualified team, with a high level of knowledge about your business and to provide good service to your customers.

5. Videos

This format of disclosure that grew significantly in recent times is among the consumer favorites for the public today. Today, videos are not used only for entertainment or dissemination of products and services. They are also produced and thought for didactic and educational purposes. This type of content, in addition to being fast and attractive, facilitates the understanding of the message.

Just as the communication channels presented are important, so is creating a content marketing strategy for your video. Your audience needs to have a true experience that is interesting to take it to the main objective of the video, whether it is selling or reporting something.

6. Discussion forums

Widely used by online course students, the discussion forum is a digital channel focused on collective interaction. In it, all users manage to communicate and exchange experiences, both good and bad. It is exactly for this reason that it is interesting to be present in these communication channels, mainly if there is a forum about your business. Having knowledge of this, you can mediate the discussions on a certain topic, you can clarify doubts to enhance the understanding of the content, or even understand the problems of a dissatisfied customer.

7. External complaint channels

Since not everything is flowers, it is very common to have unsatisfied customers who claim your product or service in communication channels that you do not necessarily control. Web pages of claims services or customer service are used to show that dissatisfaction and it is important that you not only know everything that is being placed in them but also that you respond to complaints. Thus, you manage to understand your client and you can even take measures to change the perception he has of your business.

Why use more than one communication channel?

Choosing the appropriate communication channels for each situation is very important for the success of your business Believe us, you will have to use more than one channel, in the end, your audience can be in all of them and you will never know it if you do not use them. But if you work alone, or do not yet have a team that can help you in each channel, do not run trying to use them all.

It is important to answer questions and receive suggestions from your customers, and when you have many channels to communicate the task can be long and difficult to control.

Thus:

Define strategies

Observe all the communication channels used to keep them always up-to-date. It is important to post new content at least once a week and have an editorial calendar to help you in that.

Investigate

Stay updated! Create a daily reading routine to keep you informed of the main events of your digital market. That helps when it comes to producing your content.

Manage all your communication channels

It is very easy to forget about some communication channel, which will make your clients’ messages accumulate. So that does not happen, create a management routine and verify all the comments that your business receives.

Identify your buyer person

The person is a fictitious character that represents your ideal client. She has all the characteristics of the people for whom you intend to direct your product or service. Unlike the target audience, when we create a person, we look for more detailed characteristics, such as habits, personality, desires and needs. The creation of the person will direct your product to the right people, in addition to showing which are the channels of communication with which your audience interacts more. This way, you will really understand where you need to be present to talk with your audience.

How To Use Telegram As A Marketing Tool

While Telegram is not as popular an application as WhatsApp, it is also an ideal alternative to enhance your marketing strategy. And everything that can serve as a good tool to increase the reach of your brand, is an option that is worth knowing more thoroughly. So in this post, we tell you more about this application and its link to the market industry.

What is Telegram?

First of all, do you know the Telegram application? If you have not done it yet, we present it to you. This is a kind of combination between conventional email and WhatsApp. A free instant messaging application, fast and secure in the exchange of messages. It also adapts perfectly to all devices and operating systems, since it is based in the cloud.

With Telegram, you have the opportunity to send messages in text, photos, files of any format, and videos. In addition, you have the possibility to create dynamic social, family or workgroups. One of the main advantages that you can take advantage of in your marketing strategy is the creation of bots … Yes, since a long time ago, this application implemented the bots. Mainly because of that, it is a good ally for your marketing strategy.

Telegram and Marketing: Is this combination feasible?

A definite YES! The strongest point of this application is that it supports the creation of channels, these can be designed with unlimited users, and only administrators can create and disseminate the content. In this way, the channel is prevented from transforming into an uncontrolled chat.

So the best way to take advantage of Telegram is by creating a public channel that would act as a powerful window to strengthen a special bond with your potential users. And is that this application is one of the best communication tools. And, unlike other applications, this tool has an amazing desktop version, similar to Skype. It can be installed in different devices to be used at the same time. Therefore, it is great to carry a good marketing campaign where different components are covered.

Another advantage of this application is its level of security and message encryption. Considering that the main purpose of Telegram is to differentiate itself from its competitors (WhatsApp, in the first place), it tries to provide a more satisfactory user experience. To do this gives relevance to security, has ensured that the protection of conversations is given under more powerful encryption. And, in relation to the personal data of third parties (advertisers), they are safeguarded.

And as the last advantage, but not least, the file transfer is also a plus of this application. Its ability to share an unlimited number of files (up to 1.5GB) is phenomenal. In the channels, this will allow offering more possibilities to the users of sharing documents, photographs, audios.

Going deeper into the Telegram bots

Another advantageous point that we must break down more deeply is the bots, in previous lines, we made a brief mention of them. But this is the real touch of gold that makes this application stand out, so it’s worth knowing more about it.
Telegram bots are similar to users but automatic. That is, you can chat with a bot and, according to the type of robot selected, it will have the capacity to perform certain specific actions that will be previously defined.

Chatbots is greater reach, personalization of messages, more fidelity, and, therefore, more possibilities for conversion and sales. And bots could also be an excellent form for you to collect relevant information about your target audience.

In addition, every time you share an entry in your blog, or upload a new video on your YouTube channel, the bot will automatically publish it among your channel’s followers. So you can encourage more follow-up and more loyalty of your users to your brand.

All this, thanks to the bots are a good way of customer service, through which you can build a more valuable relationship with your target audience. As collateral benefits, you will have more chances to increase the conversion rate, sales levels, and database of your business.

As you see, Telegram is an effective alternative to enhance your marketing strategy, it is an excellent tool.

Reasons To Create A Corporate Blog

Creating a corporate blog is a useful way to achieve your brand’s objectives, increasing your reach and optimizing relationships with the potential audience. As you know, the digital era is updating everything in its path, especially when it comes to business. So those who are not able to stay on the internet, have little success.

Therefore, having a corporate blog is a good way to maintain constant communication with your users. Today we tell you the main reasons for your encouragement to create it.

7 Reasons why create a corporate blog

If you still do not know why maintaining a corporate blog is important to increase the reach of your brand, take a look at the following reasons:

 

1 # Increase contact with your users

Positioning yourself in the mind of the consumer is of vital relevance to be among your first purchase options. Through a corporate blog, you can keep your potential users up to date and foster a more lasting bond over time. All this, by offering content of value that suits your needs and interests.

It is a good way to maintain your digital presence and encourage your users to take a look at your products and/or services in real time.

 

2 # Build and consolidate your brand

 

By creating a corporate blog you help build and consolidate your brand in the market, especially in the digital one. For while you increase your reach, your reputation and create a positive image, your brand will take more relevance and consolidation. You can transmit your philosophy, your values, and structure, beyond a nice design or logo. You will give the impulse that you need to compete with the rest of the companies in your sector.

 

3 # You generate traffic to your website

A blog allows you to generate potential visits to your main website, where you can guide users during the purchase process. In this way, you increase the chances of visitors becoming customers. Since on your official website you can get all the information about your brand, products and/or services offered. As well as the ways to contact you. In short, it is a good way to stimulate conversions and sales.

 

4 # You trust your users

Create a corporate blog whereas a brand you treat relevant and interesting topics for your users, it is a way to contribute to optimizing the reputation. And at the same time, you can position your company as a trusted brand that provides valuable content to your audience. So you get to win the interest of your potential users.

And is that usually, the content that visitors consume in blogs come to influence their purchase decision. Hence, the importance of establishing itself as a brand that transmits confidence to its most potential customers.

 

5 # You Make Social Branding

 

Having a blog gives you the possibility to grow your brand in social networks and other virtual platforms. Mainly because a blog shares cool and interactive content that can be promoted in popular networks. Be it Twitter, Facebook, Instagram, Pinterest or LinkedIn, everything will depend on the networks that your potential users use the most.

For this reason, the actions of branding on the web are duplicated, since you adopt the same content to the particularities of each of the social platforms in which your brand is present. Samples respect to the consumption norms of each social network.

 

6 # You know the opinions of your potential users

Through the comments, you can know the opinions of your potential users, without the need to carry out large market studies. This, in turn, allows you to know which areas you need to improve and which ones to improve in order to continue to please the public.

 

7 # It is a key piece in a content marketing strategy

Creating a corporate blog is an excellent way to get valuable content to your users. Which manage to capture their attention and encourage them to know more about your company. And it is that a user before making his final purchase decision goes in search of information about his options, and of course he does it through the internet.

In a blog, you can share personalized and specialized content in your sector, where in addition to promoting your brand, you offer solutions to common problems. This is a plus to forge your own potential virtual community.

As you can see, creating a corporate blog is much more than saying what products and/or services you sell. It’s about creating a value relationship with your target audience. So, do you want to create a blog for your company?

How To Create An Effective Business Marketing Plan

Do you pay proper attention to building a solid and effective strategy for your marketing team every year?

You should do it.

An annual marketing plan helps you take the right marketing strategy and achieve your business goals. Consider it as a high-level plan that guides the direction of your campaigns, business goals and the growth of your team.

Without it, the situation can become complex – and it is almost impossible to establish the budget you have to guarantee for the projects, the hiring and the outsourcing you’ll come across in a year if you don’t have a plan.

Keep in mind that the marketing plan you need varies by industry and by the goals of your marketing team. To simplify the creation, we have put together a list of what to include and some different planning models.

To begin, let’s see what a high-level marketing plan is.

 

Essential elements of a Marketing Plan

Marketing plans can get pretty gritty in reflecting the sector you work in, if you want to sell to consumers (B2C) or other companies (B2B) and how big your digital presence is. So here are six elements that every effective marketing plan includes:

1. Business Summary

 

In a marketing plan, your Business Summary is exactly what it looks like: a summary of your business. This includes your organization’s name, location, and mission statement – which should all be consistent with the company as a whole.

The Business Summary of your marketing plan also includes a SWOT analysis, which indicates the company’s strengths, weaknesses, opportunities, and threats. Be patient with your company’s SWOT analysis; you will be the one to write most of them based on how you complete the elements of the following marketing plan.

2. Business Initiatives

The Business Initiatives part of a marketing plan helps you to segment the various goals of your department. Be careful not to include large corporate initiatives that you would normally find in a business plan. This section of your marketing plan should highlight specific marketing projects. You will also describe the goals of those projects and how these goals will be measured.

3. Target Market

Here you will conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier. Furthermore, this element of your marketing plan will help you describe your sales sector, an analysis of your competitors, and your personal buyer. A person buyer is a semi-fictitious description of your ideal client, focused on features such as age, location, job title, and personal challenges.

4. Market Strategy

Your Market Strategy uses the information contained in the Reference Market section to describe how your company should approach the market. What will your business offer your buyers that your competitors are not already offering? In the full version of a marketing plan, this section may contain “the seven marketing P’s”. These P are products, prices, places, promotions, people, processes and physical evidence. (You’ll find more information on these seven elements in our free marketing plan template, which you can download below.)

5. Budget

Don’t misunderstand the Budget element of your marketing plan with the price of your products or other financial data of the company. Your budget describes how much money the company has allocated to the marketing team to carry out the initiatives and goals listed in the previous elements. Depending on how many individual expenses you have, you should try to divide this budget based on specific expenses. For example, marketing expenses include a marketing agency, marketing software, paid promotions and events (the ones you will host and/or participate in).

6. Marketing channels

Finally, your marketing plan will include a list of your marketing channels. While your company could promote the product itself using advertising space, with the marketing channels you publish the content that educates your buyers, generate contacts and spread the knowledge of your brand.

If you publish (or intend to publish) on social media, this is the right place to talk about it. Use the Marketing Channels section of your marketing plan to expose on which social networks you want to start a page of your business, what you will use this social network for and how you will measure your success on these channels. Part of the purpose of this section is to demonstrate to your superiors, both inside and outside of Marketing, that these channels will grow the business.

Businesses with a strong social media presence could also consider deepening a social media strategy in a separate model of a social media plan.

Get the first results and climb quickly!

The best way to plan your annual marketing plan is to get the first results quickly, so you can quickly scale and focus (together with your team) on more challenging goals and more sophisticated projects before the fourth quarter.

So what do you think? Ready to go?

Main E-Commerce Trends For 2019

The digital market does not stop evolving, year after year more innovations are positioned in favor of the new demands and behavior of potential users. In this case, e-commerce trends for 2019 seek to optimize the user experience, while taking advantage of new technological developments. So take data on what updates are expected for the e-commerce sector.

E-commerce trends for 2019: What does the market hold?

 

E-commerce trends for 2019

 

The more technology evolves, the more incredible developments we will see. And, therefore, we will have to adapt them to raise the visibility and positioning of our website. Let’s review them in detail:

 

Incorporation of voice searches

According to Google and Search Engine Land, 20% of all searches are based on voice. Therefore, e-commerce sites will also have to assimilate this trend to stand out. Well now users resort to this type of searches to find more concrete results and, of course, they find it more comfortable.

Forbes also highlighted the relevance of this element in the e-commerce trends for 2019, indicating that currently the voice search shopping market is positioned at $ 2 billion, estimating that it will grow to $ 40 billion by 2020. that, this innovation must be adapted to highlight the brand.

 

Use of augmented reality

The use of augmented reality (AR) in the e-commerce sector, every day becomes more frequent. This is precisely why it is positioned as a strategy that will continue to have a stronger impact on the virtual shopping market for this year.
Recall that augmented reality provides a shopping experience very similar to physical purchases. Precisely for this reason, large and renowned electronic stores have already incorporated this wonderful technology. Such is the case of Sephora, a cosmetics chain that uses augmented reality to allow its buyers to experience looks and make-up. Likewise, Amazon has also made use of this technology, where appropriate, allows testing different products and devices.

 

Combination between machine learning and artificial intelligence

Machine Learning, also known as Machine Learning (ML) together with Artificial Intelligence (AI), promises to be a powerful combination for this year. Therefore, it is among the e-commerce trends for 2019. Considering that the expectations of the online user turn more to obtain a personalized experience, both ML and AI become an ideal fusion to increase the success of your ecommerce. Keep in mind that both technologies allow brands to provide a more personalized shopping experience for their users. In this way, negative feedback is reduced.

 

Integration of Chatbots to customer service

Although chatbots refer to a term that is just beginning to gain weight in marketing, for this year they are already an indispensable element in electronic commerce. Above all, to optimize customer service. Even marketing studies estimate that chatbots will be the first direct experience of many users with automation based on artificial intelligence.

And is that, this small software provides a level of service very similar to human. Allowing the user to be guided throughout the purchase process immediately. In this way, a more positive experience is achieved and results plus benefits. As much for the mark by as for the internaut one.

 

Faster deliveries

The time it takes a product to reach the customer’s hands is crucial to position a website in the market. As a brand, from the moment in which the user goes from being a lead to a customer by pressing the purchase button, the procedures have to be initiated so that the order reaches their hands quickly.

 

e-commerce trends for 2019

 

Therefore, among e-commerce trends for 2019, e-commerce will start to stand out thanks to the speed of deliveries. Already since 2018, recognized companies like Amazon began to adopt this trend by speeding up delivery speed.

Latest Trends In Web Design For 2019

We continue to comment on the latest developments in web design trends for 2019, this time the trends in web design are loaded with new styles and graphic elements. All this, in favor of achieving a greater visual impact on the users and, most important of all, transmitting the essence of the brand. The more modern and functional your website, the easier it will be to stand out from the competition, increasing its positioning, visibility and reach. So take note of the 2019 web design innovations.

Trends in web design for 2019

trends in web design for 2019

 

The design of websites has gone from being an element to draw the attention of the user, to become a way to generate emotions, inform and create a need to purchase. Through design you can achieve the goals of your brand, so be sure to assimilate the changes that come with this 2019:

The video as the protagonist

The growth of the video is exponential, and it has already been commented that in this year it will be positioned as a powerful strategy. And in the trends in web design for 2019 should be present. Keep in mind that users every day consume more audiovisual content because they are the ones that arouse their interest.

For this reason, this 2019 will predominate more websites with entertaining and informative videos. This trend is known as “full-screen video” in the graphic design industry. It is an ideal strategy when you want to create a dynamic, fast and complex format.

Modular designs

The minimalist style could be left aside. And is that the modular designs are sounding like an attractive and functional option, to the best style of Pinterest. This type of design is characterized by highlighting modules with a variety of content, so that users can retain more than one image in their mind. And it is also effective to show a wide catalog of the commercial offer. In short, the modular designs allow the web to be close, carefree and friendly. For that reason, it is an excellent alternative for online stores.

Giant and attractive typographies

In trends in web design for 2019, the use of typography is considered the main element to highlight the page. Above all, large typefaces, whose purpose is to catch the attention of the user to send them the value proposition of the brand. Likewise, we can also appreciate how games in sizes and fonts combine to impact the user.

Large elements

Continuing with the aspects of great size, the graphic elements will also increase in dimension. Its objective is to attract attention and captivate the user. Among some elements that will increase its size include images, galleries, videos, page titles and buttons.

Palette of bright colors

The websites will look very colorful and bright, since the fun and resplendent tones have become popular. The point is that the brands are out of the ordinary and create something shocking in favor of a better user experience. Therefore, we will see that the design styles will be totally different from what we saw in 2018, nothing minimalist. So it was time to bet on the tones without complexes, fresh and carefree.

Adaptation to mobile

Brands must consider the adaptation of mobile devices in all aspects of their digital presence, and in trends in web design in 2019, we will see that the mobile will take the relevance it deserves.

In this case, what is sought is to devise a design exclusively designed for the mobile, not only that it is a responsive design, but that it is similar, but captivating. The purpose of this new trend is to surprise the user by letting him know how important it is for the brand to offer a pleasant and outstanding experience.

Elements with asymmetric style

The asymmetrical elements are structures that are far removed from the straight or classical forms. Its purpose is to bet on creativity to enchant the user. Asymmetric structures can be used in different ways, but they turn out very well when they are used as sections on a page.

Invisible buttons

trends in web design for 2019

 

If you want to continue to maintain a minimalist style on your website, nothing happens, you can do it. Well, a new trend was born in favor of the simple style. Basically, it’s about appealing to modernity in a more genuine way by turning your buttons into “ghosts”. That is, without background color, rather transparent to highlight the action to be executed.

These trends in web design for 2019 promise to revolutionize classic styles.

How To Set Up An Affinity Marketing Campaign For Your Brand

Have you ever been offered a credit card with the name of another service?

When JP Morgan Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they realized that the online shopping market was expanding.

What better way to serve online shoppers than by partnering with the largest online retailer in the world?

This partnership, also known as an affinity marketing campaign, allowed these two companies to link their brands in a mutually beneficial relationship.

These campaigns are win-win scenarios for both parties.

When a business partner with an organization provides goods in exchange for access to a new market, both parties benefit.

Through its affinity partnership, Chase Bank increases its general customer base, while Amazon offers incentives to those who use the credit card with their service, which increases the number of people who probably buy Amazon products.

Affinity Marketing

Who uses affinity marketing campaigns?

There are two parties involved in an affinity marketing campaign: the affinity group and the business that provides the group with a new product or service.

Affinity groups typically include:

  • Membership organizations or associations
  • Non-profit organizations and charities.
  • Companies that deal with specific demographic data.

Companies that are associated with affinity groups differ widely in size, scope and product offered.

Companies that participate in affinity partnerships can be as small as a coffee shop that sells cakes from a local bakery, or as large as credit card companies that wear the logo of sports teams on their cards to attract fans.

Some other business examples typically involved in affinity marketing campaigns include:

  • Airlines
  • Hotels
  • Banks
  • Supermarkets
  • Large clothing stores
  • Real estate companies
  • Gas stations
Affinity Marketing

Why use affinity marketing?

  • Establish policies and procedures for client recommendation.
  • Develop ambassadors within your community to promote your services
  • Negotiate mutually beneficial marketing relationships
  • Request endorsements from associations with many members.
  • Group of marketing effort to individual niches.
  • Cross sale of products to existing members.

What type of clients are actually marketed?

The greatest strength of an affinity marketing campaign could be how customizable it is.

There are hundreds of affinity groups and target markets for companies to present themselves, and with the right campaign, these strategies are largely successful.

Members of organizations are always looking for more incentives to stay in an organization, which makes them one of the most successful affinity groups to which campaigns are directed.

For example, AARP is the largest organization for older adults in the United States, a target population of The Home Depot.

When Home Depot marketers realized that the best way to reach this group of older adults was to get help from AARP, they associated with the affinity association.

AARP representatives understood the potential benefits of partnering with The Home Depot, such as agreements to offer current members and increased brand advertising in the store.

Through the AARP newsletters and updates, the association’s representatives announced the new promotions and benefits that Home Depot was offering, giving AARP members more reasons to renew their membership.

Simply reaching a new group or organization is not enough to develop a solid relationship.

Successful affinity marketing campaigns lead teams of marketing strategists and business negotiators to take advantage of a strong partnership with another company or organization.

Affinity Marketing

How is an affinity marketing plan developed?

At the beginning of an affinity marketing campaign, companies generally have a rough idea of which affinity group they want to reach.

Marketing managers first seek to identify potential market areas and begin to work with the sales side of a company to discover the potential benefits of entering these markets.

This part of the marketing campaign requires many numbers, so the marketing team should examine how different affinity groups could affect the sales of a product.

Fundamental criteria in affinity marketing

Communication is one of the most important elements of a successful affinity marketing campaign. Marketing teams must follow the following steps:

  • Choose the right business partner
  • Set clearly defined goals, objectives and responsibilities.
  • Make sure your partner’s goals are aligned with yours.

After deciding on an affinity group to target, the marketing team begins to create a list of goals and objectives for their campaign.

This includes not only the sales figures, but also aspects such as the image of the company.

The image of the company and the brand is an important element of any marketing campaign, so the marketing team must identify the organizations that complement its current image.

After developing a list of potential partners, marketing managers communicate with those organizations and companies to negotiate the terms of the partnership.

During the negotiations, the marketing specialists explain exactly why an organization must associate with a company, from promotional offers and offers, to meet the growing needs of the members of an organization.

Trade associations carry a great deal of legal responsibility, which means that both organizations must draft terms and responsibilities to ensure that all needs are met.

If both organizations accept the terms of the agreement, an affinity partnership is developed.

From here, the affinity marketing campaign really takes shape, as public relations experts and advertising agencies issue new agreements and offers that the organization or company is providing to its clients or affiliates.

The campaign is aimed at the target audience and sales representatives begin to track the impact of the campaign.

Leaders from both ends of the association meet frequently to discuss any improvements or adjustments that can be made to the campaign, taking into account market research and sales figures.

If a company has partnered with a non-profit organization, they often conduct surveys to find the reaction of the public to the new association, and it is an improved image of the company.

Nonprofit organizations report any increase in the influx of funds and decide whether or not to continue the marketing campaign.

Affinity Marketing

What career titles work with an affinity marketing strategy?

Discover some of the different degrees related to the implementation of successful affinity marketing strategies.

Marketing manager

What do they do?

Effective marketing managers have a lot of analytical and management skills needed to carry out affinity marketing campaigns.

The main responsibility of marketing managers is to estimate the demand for a product and identify potential markets for that product.

Marketing managers help determine affinity groups for companies to focus, calculate numbers and develop a list of potential partners to reach those groups.

Marketing managers must have strong communication skills and be able to negotiate business partnerships to establish a successful affinity marketing campaign.

Education and experience

Most marketing managers have at least a bachelor’s degree in marketing.

Other generally accepted degrees include business, accounting, economics, mathematics or statistics.

The simple fact of obtaining your bachelor’s degree does not guarantee you the position of marketing manager.

Marketing managers also often gain several years of experience in lower-level marketing jobs before making the leap to managerial positions.

Advertising and Promotion Manager

What do they do?

Promotional managers work with marketing managers to help determine what promotions or benefits a company can offer an organization in an affinity partnership.

This individual brainstorms the various benefits and potential promotions to offer affinity partners and refers them to the marketing manager to determine their impact.

Promotions managers help plan advertising strategies for the partnership, discovering ways to reach customers.

This could include mail campaigns, phone calls or brochures to inform members of an organization about new benefits or offers for which they qualify.

Education and experience

Promotional managers must obtain at least a bachelor’s degree before obtaining employment.

In general, these people look for degrees in marketing, business, advertising or public relations.

Promotional managers must have a solid foundation in business communication that allows them to work proactively with marketing managers and leading partners.

Marketing Specialists

What do they do?

Marketing specialists enter a company to consult on marketing strategies.

These professionals usually have years of experience in the development of marketing campaigns, which allows them to provide guidance in the campaign.

Many marketing specialists are independent contractors with a great reputation for success.

The marketing specialist sometimes assumes the role of marketing manager, while others assume a much broader role in the overall campaign, overseeing multiple areas from negotiations to promotions.

Education and experience

Most marketing specialists have at least a bachelor’s degree in marketing, but the experience is truly the greatest indicator of an effective marketing specialist.

Most marketing specialists get at least 10 years of experience before entering the independent contracting field.

Affinity Marketing

How can a marketing school help you in this field?

A bachelor’s degree program in marketing raises the essential question: how do you make sure that you understand your customers and how they are given a higher value?

For strategists who implement affinity marketing techniques, this is the first question they must ask to discover how to market products to new affinity groups.

Marketing programs present future professionals with the background and skills needed to communicate their brands effectively to different affinity groups.

One of the most outstanding skills in the marketing school leads these individuals to success in the future: communication.

Business communication and marketing skills are essential to develop an effective affinity marketing partnership with an organization.

In a marketing school, students learn how to present business proposals that they develop in class.

These exercises allow students to practice their presentation skills in front of their classmates, taking criticism and adjusting their speech styles.

These skills are transferred to the real world when marketers present their proposed affinity marketing campaigns to potential affinity partners.

Marketing classes also teach students about the psychology of consumers, and why they buy certain products, join organizations and look for specific brands, elements that are directly related to successful affinity marketing campaigns.

This experience in consumer psychology allows professionals who examine the use of affinity marketing campaigns to consider the needs of an affinity group, and whether their product can meet those needs.

Profile analysis and marketing of consumer behavior are some of the most critical elements of any successful affinity marketing campaign.

By exploring the benefits of different consumer markets, professionals can constantly expand their business without experiencing stagnation in the market.

Because affinity marketing is associated with entering new markets, professionals must also have a complete understanding of how to develop new products and services.

As marketers examine the impact of an affinity marketing campaign, they can discover ways to increase effectiveness by adjusting current products or offering different ones.

Certain marketing courses offer students the opportunity to learn the value and process of developing new products to meet the need for a new customer base.

For more information on how to obtain a degree in marketing can help boost success in affinity marketing campaigns, ask for information to schools that offer marketing titles.

7 Email Marketing Errors That You Should Avoid In Your Campaign

You are in the middle of the digital promotion campaign of your company and you have discovered in the massive sending of emails a very useful tool. You have a database of prepared for your campaign and everything ready to send. However, you should pay attention to certain email marketing errors that are committed more than you think.

Have you ever wondered why certain email marketing campaigns succeed while others are shipwrecked in the attempt? The following errors to avoid may give you the answer:

1. Do not take care of the matter and the sender

Yes, it may sound very obvious. But one of the main errors of email marketing lies in the lack of care with these two aspects.

Is it clear to your recipients that you are the one sending the message? Make sure that your name or the name of your company are perfectly reflected in the sender.

This generates greater confidence in the reception of the mail and its opening.

On the other hand, the issue is another of the most important aspects. And it is a common mistake to neglect it in email marketing campaigns.

Make the end of your message very clear, with a concise and non-deceptive concept. Do not promise the moon, simply summarize your goal.

2. Lose personal tone in your messages

Another of the most frequent email marketing errors is losing that personality in the message.

Even if we are facing a mass mailing campaign, and the recipient himself knows it, it does not mean that we should stop making him feel special.

And with just two or three simple actions, you can achieve better results.

Say hello to your receiver by his first name, apply the second person of the singular in the body of the mail and avoid farewell formalisms of the type “receive a cordial greeting” by others closer such as “I wish you good afternoon”, they will give you better results.

3. Forget about adding value to the content of your mail

An email with no valuable content ends up in the bin within two seconds. And it is very good that you want to introduce a striking call to action, but you must not forget the rest.

Users like to be given value, to receive a different message that provides ideas and solutions.

Focus on the typical “buy it now” or “register now” is another of the big mistakes of email marketing that you should avoid in your campaign.

4. Do not elaborate your own landing page

Where are you going to direct your users once they click on your call to action?

One of the most common email marketing errors is to forget to create a landing page or specific landing page, where the user can carry out the action to which you are inviting.

Make sure you take that user to the product or service you want to promote. If you do not make it easy, it is very likely that you lose that lead.

At NeoAttack, one of the best content marketing agencies, we always consider this detail in our strategies.

7 email marketing errors that you should avoid in your campaign

5. Pay little importance to the usability of the mail

Today, it is more than likely that most of your campaign emails are opened from a smartphone or tablet.

The computer is still in use, yes, but it has lost ground in favor of these portable devices. Therefore, make sure that your mail is displayed correctly on all platforms.

If you have received a poorly optimized email, you will know how annoying it is not being able to access the content correctly. And, surely, you will have ended up closing it without really knowing what its purpose was.

Remember this when it comes to carrying out your campaign, it is one of the most basic email marketing mistakes.

6. Put aside social networks

Among the errors of basic email marketing, leaving aside the inclusion of corporate social networks is among the most common. And it is common to find one of these emails without links to the sender’s profiles.

How do you expect to win more leads and followers if you do not provide that contact to your recipients? In addition to putting the simplest things, you will be inspiring greater confidence, giving you more channels to communicate with your brand.

7. Obviate the measurement and analysis of the results

Every online communication strategy yields a series of results that you must measure.

It is useless to launch one of these strategies if you do not pay attention to their operation and the ROI (Return on Investment) that you have achieved with them.

For both good and bad, all information will be tremendously valuable to you.

Analyze the percentage of opening, the number of emails that have been marked as spam, which texts have worked most, the colors … etc.

With these data, you can plan your future strategies much better.

These are the seven basic errors that you must take into account in your email marketing campaign.

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