Tag: ecommerce

Web Hosting, Everything You Need To Know

Written by admin on March 19, 2019. Posted in Marketing, SEO. No Comments on Web Hosting, Everything You Need To Know

Web hosting is an indispensable service that you should consider when launching your own web page. Or, if you already have it and want to jump to an accommodation with more guarantees. But, what is a hosting? Which is the most appropriate? Why is it important to host the web on a good server? We answer all these questions in this note.

What is a web hosting?

In simple words, it is a service where a provider rents you a server connected to the internet. In this rented space you can store all the files, files or data required for your website to work properly.

In turn, a server is a physical computer that works continuously so that your page can be available 24 hours a day, 7 days a week for anyone who wants to see it. Basically, it is a machine that is connected to the Internet through a network that has a wider bandwidth than the usual domestic connections.

In this way, whoever provides the hosting is responsible for keeping the server running uninterrupted. In addition, it must ensure its security, that is, protect it from malicious attacks. And especially, be able to transfer your complete content (text, images, videos, files in general) from the server to the browsers of your visitors.

How does hosting or web hosting work?

When you decide to start a new online site or an application, you have to locate a web hosting company that can provide you with space on a server. As we discussed in previous lines, your provider will be responsible for storing all your files, databases and materials on the server.

In this way, every time someone writes in the address bar of your browser, the domain name of your website, your server must respond automatically. That is, you must transfer all the indispensable files to attend the search.

The hosting plans are very varied, you must select the one that best suits your needs and acquires them. If it is a small project that you just start, it is best to opt for a basic plan. Then, when your website grows and you need more space on the server, then you can jump to a more advanced plan.

In general, hosting accounts have a graphical user interface where you can manage every detail of your page. So it is not essential that you have extensive programming knowledge to attend to daily web administration tasks.

Types of web hosting

Hosting service providers offer a full range of hosting types in order to respond to their different clients. The most frequent are:

Shared Hosting

It is the most usual in web hosting since it is an ideal alternative for small businesses and blogs. In this case, you share a server with several clients of your hosting provider. That is those websites hosted on the same server share all the resources. For example, computing power, disk space, memory, and more aspects.

The good thing about this type of web hosting is that the plans are more economical, and it is ideal for beginners. However, as a relevant negative point, the loading of one website can affect another.

VPS Hosting (Virtual Private Server)

It is a type of Virtual Private Server (VPS) where although you still continue to share the server with other users, the hosting provider assigns you a separate partition. All this, depending on your specific needs. For example, you can get more processor power or memory.

This type of web hosting is ideal for medium-sized companies that are growing. The main advantage of the VPS is that the performance of your website will not be affected by the traffic increases of the other sites with which you share a server. However, keep in mind that you will need more technical knowledge for server administration.

Specialized Hosting

Specialized web hosting is a particular form of shared hosting. But created by application owners or sites like WordPress, Joomla, Prestashop, and Magento. When acquiring, for example, a specialized hosting in WordPress, your server will be configured specifically for this website. So your page will come with pre-installed plugins.

The point in favor of this type of hosting is that thanks to the highly optimized configuration, your website will load much faster, and will work with fewer inconveniences. Of course, as a not so favorable point, the prices of the plans are higher. Although it will be worth the investment.

Dedicated Hosting

You will simply have your own physical server exclusively dedicated to your website. So you will have more flexibility, you can configure your server as best you want. In addition, you can also choose the software and operating system you want to use. In short, the hosting configuration can adapt perfectly to your needs.

As a negative point, you will need more technical knowledge for the configuration. And the subscription plans are higher than the previous ones.

Why is it important to host the web on a good server?

By choosing a good hosting server you will have storage in SSD hard drives for faster access, improving response times. In addition, you can be at the forefront with the latest technological advances. For example, the HTTP/2 protocol that speeds up your website without having to make changes to the source code, providing incredible download times. And very important, you can access SSL Certificates to protect the exchange of relevant data, avoiding malicious attacks.

A good hosting improves the positioning of your website, as well as the user experience by accelerating load times, providing confidence and security. And it gives an optimal promotion of your site.

Main E-Commerce Trends For 2019

Written by admin on March 17, 2019. Posted in Marketing, SEO. No Comments on Main E-Commerce Trends For 2019

The digital market does not stop evolving, year after year more innovations are positioned in favor of the new demands and behavior of potential users. In this case, e-commerce trends for 2019 seek to optimize the user experience, while taking advantage of new technological developments. So take data on what updates are expected for the e-commerce sector.

E-commerce trends for 2019: What does the market hold?

The more technology evolves, the more incredible developments we will see. And, therefore, we will have to adapt them to raise the visibility and positioning of our website. Let’s review them in detail:

Incorporation of voice searches

According to Google and Search Engine Land, 20% of all searches are based on voice. Therefore, e-commerce sites will also have to assimilate this trend to stand out. Well now users resort to this type of searches to find more concrete results and, of course, they find it more comfortable.

Forbes also highlighted the relevance of this element in the e-commerce trends for 2019, indicating that currently the voice search shopping market is positioned at $ 2 billion, estimating that it will grow to $ 40 billion by 2020. that, this innovation must be adapted to highlight the brand.

Use of augmented reality

The use of augmented reality (AR) in the e-commerce sector, every day becomes more frequent. This is precisely why it is positioned as a strategy that will continue to have a stronger impact on the virtual shopping market for this year.
Recall that augmented reality provides a shopping experience very similar to physical purchases. Precisely for this reason, large and renowned electronic stores have already incorporated this wonderful technology. Such is the case of Sephora, a cosmetics chain that uses augmented reality to allow its buyers to experience looks and make-up. Likewise, Amazon has also made use of this technology, where appropriate, allows testing different products and devices.

Combination between machine learning and artificial intelligence

Machine Learning, also known as Machine Learning (ML) together with Artificial Intelligence (AI), promises to be a powerful combination for this year. Therefore, it is among the e-commerce trends for 2019. Considering that the expectations of the online user turn more to obtain a personalized experience, both ML and AI become an ideal fusion to increase the success of your ecommerce. Keep in mind that both technologies allow brands to provide a more personalized shopping experience for their users. In this way, negative feedback is reduced.

Integration of Chatbots to customer service

Although chatbots refer to a term that is just beginning to gain weight in marketing, for this year they are already an indispensable element in electronic commerce. Above all, to optimize customer service. Even marketing studies estimate that chatbots will be the first direct experience of many users with automation based on artificial intelligence.

And is that, this small software provides a level of service very similar to human. Allowing the user to be guided throughout the purchase process immediately. In this way, a more positive experience is achieved and results plus benefits. As much for the mark by as for the internaut one.

Faster deliveries

The time it takes a product to reach the customer’s hands is crucial to position a website in the market. As a brand, from the moment in which the user goes from being a lead to a customer by pressing the purchase button, the procedures have to be initiated so that the order reaches their hands quickly.

Therefore, among e-commerce trends for 2019, e-commerce will start to stand out thanks to the speed of deliveries. Already since 2018, recognized companies like Amazon began to adopt this trend by speeding up delivery speed.

E-commerce: How To Optimize Your Product Pages?

Written by admin on March 9, 2019. Posted in Marketing, SEO. No Comments on E-commerce: How To Optimize Your Product Pages?

Selling on the internet involves ant work that never ends. Once you have chosen the platform for your online store, you have customized your theme and created your categories. It’s time to integrate your product pages and optimize them.

This is a key step for the success of your shop. Your product pages are essential to make you want to buy and convert your prospects into customers.

The Essentials To Present The Product

The first step is to present your product in a clear way for both your customers and the search engines. For this, make the most of the essential elements of a product page:

The title :
- We must be careful to always have an optimized title for SEO and that it is clear for the visitor.
The images :
- The photos must be homogeneous with each other. Try to have the same background for each product, or that the atmosphere is consistent.
- Remember to publish several pictures of the same product in different situations and in different points of view.
- Put yourself in the shoes of someone who has never seen the product. Show the texture, size and colors closest to the real.
The descriptions :
- In general, you must write two descriptions: a short that can be taken by Google to display in the search results and a longer text to better describe the product. Even if this step may seem tiring and tedious, do not neglect it! On one side the search engines like the content, and on the other side, your potential customer wants to have all the information about the product. You can describe its shape, its material, give ideas for its use, talk about its manufacture…
The technical sheet :
- In some cases, data sheets, or maintenance tips, or use may complete your product sheet.
The price :
- Do not forget to display the price including VAT if you sell to private individuals, in a clear and visible way.

Reassure Your Customers

The above information is essential for presenting your products. Your page can be supplemented by various elements that will reassure visitors before moving on to the purchase.

Although these elements can be displayed in other pages, their presence on the product page can be a trigger of trust and convince the user to add the product in his basket. Among these elements of trust we can find:

Declinations: show the different sizes or colors of your product. Be careful not to propose more than three.
The stock available: inform your customers about the availability of the product, it is nothing more frustrating than receiving an email to indicate that the item purchased is out of stock.
The opinions: give the floor to your customers, good advice will reassure future buyers.
Fees and delivery time: avoid a cart abandonment at the end of the conversion tunnel, be clear from the beginning.
Means of payment: demonstrate that you offer a secure payment.

Call To Action

Do not leave the user blocked on a product sheet, give him ideas to continue to discover other products:

Similar products: at the end of your product page you can submit products of the same category that might interest him.
Complementary products: a t-shirt that goes well with the proposed jeans, wax to clean the pair of shoes proposed…

As you can see, the creation of a product page needs to be thought through and worked on. The biggest challenge is to multiply this work by the number of different items you have.

But it is essential to have clear and attractive product sheets, a little for search engines but mainly for converting your visitors into customers.