Case Studies

Tag: websuccess

How To Position Your Website In The 1st Google Results

Google is an indispensable tool to make itself known today. It is the number 1 search engine with 100 billion requests per month in the world. Nothing can be done, it’s the best.

But Google is mostly a robot. A stupid animal and nice because it allows us to free to position his website on its first page. An old digital adage says: “If you want to hide a body, put it on the second page of Google”.

There are over 200 SEO criteria to position its site. By respecting only a dozen criteria, you have the opportunity to overcome the competition and position yourself in the first results. Be methodical and patient. Moreover, by paying Google or Bing, we can also find ourselves in the first results. We tell you more below.

Opt For Natural Referencing

One thing is certain: Google positions web pages. No websites. It is therefore essential to work methodically and accurately every page of your site. Depending on the query (keyword) that the user will write, Google will search, with its powerful engine, all pages that refer to this key-phrase. We will give you some tools for Google to hear you and position your page on the front page.

Create a professional blog on your site

A website is good, it’s pretty. But it is absolutely necessary to make it live. And the blog is a great tool to make your website live.

Add a tab in the menu of your site and write your first article. Put yourself in the shoes of your customers, share your knowledge and experience and start writing your blog post.

Be Regular! It is best to write an article a month for twelve months rather than 6 articles a month for 2 months. The search engine will prefer regularity because your website will be built in the long term.

Share your articles on social networks

Take the opportunity to share your articles on social networks. Social media is increasingly being taken into account by search engines: engagement (likes, shares, and comments) prove that your article is of interest to many users and your article will be rewarded.

Think mobile for Google and Bing

Today, art mobile searches are superior to computer searches. The search engines have understood this and today value websites with mobile navigation adapted. 

Test your site today by opening it on your smartphone: if readability is good, navigation is fluid, access to the simple topic, everything is fine. Otherwise, it is essential to rework your website so that it is “mobile friendly”.

And, the loading time of pages is a paramount parameter. There are tools to check the speed of your site (Tools Pingdom for example). If the page loading time is slow, you need to make quick arrangements to improve it.

Opt For Paid Referencing

This is another way to position your services or your offers in the first results of Google. It will take less time than SEO. On the other hand, you will naturally need a budget.

By precisely defining your objectives, you will be able to control your budget and your results. Do not throw yourself too fast in each tool at the risk of spending a lot of money without result. Take the time to study each tool to optimize your campaign.

Pay ads from Google

This is the fastest and most effective way to appear immediately in Google’s first search results. You define the most relevant keywords, obviously related to your activity. After setting the maximum bid you are willing to pay, your ad will appear in first, second, third … position. It all depends on the auction of your competitors on the defined keyword.

To control your budget, take out your calculator and calculate your cost according to your investment. For example, if you pay a keyword € 1 per click. Arriving on your landing page, only 1 visitor out of 4 leaves his contact, 4 € the lead. And, after calling your contacts, 1 out of 3 contacts buys your solution, that is 12 € the customer. Do this calculation for your business and master your budget. It’s essential to succeed in your digital marketing.

Look after your ads, landing pages and especially the choice of keywords. Be consistent on the entire digital path of your visitor.

Paid ads from Bing

Google is a leader with 94% market share, but nothing prevents you to test Bing Ads. Bing is the search engine of Microsoft and is the 2nd most used search engine in France.

The costs are often lower and the contacts you can generate are just as interesting. Also, the platform for creating paid ads Bing is very close to that of Google. So you will not have a hard time switching from one to the other.

The vast majority of Internet users use search engines to find answers to their questions. If you want to know your products or services, SEO or pay is a great way. If you have time, write articles on specific keywords. If you have a budget in communication or marketing, use the Google or Bing ads tools to meet the needs of users. It’s never too late to get started. So go ahead now.

Social Selling: The Art Of Prospecting Without Selling

Social selling is an approach that relies on social networks (LinkedIn, Twitter, and Facebook in particular) to identify potential prospects, connect with them, and bring them value by distributing qualified information without selling.

The Social selling is not just to create profiles on social networks. It goes further! It’s a process of researching, selecting, listening to and exchanging with potential prospects on social networks to generate opportunities and accelerate the sales cycle.

What Are The Objectives Of Social Selling?

  • Detect signals (job offers, search for partners, search for service providers …)
  • Promote the expertise of the company and its employees through the production and publication of content.
  • Social listening to better understand the needs of the targets.
  • Keep watch on posts posted on social networks, and exchange
  • Perform interactions on social networks (recommendations, likes, comments, sharing, congratulations …).
  • Connect with decision-makers via social networks.

The 4 C Of Social Selling

4 C, the 4 keys to building an effective social selling strategy.

  1. Contact: Build your network and address book according to the priority targets and networks on which the targets are present: 74% of the decision-makers are on LinkedIn and 42% on Twitter.
  2. Context: Learn to know the prospects (persona), study their needs, the themes that interest them to be able to respond precisely to the expectations of different targets by providing them with appropriate content.
  3. Content: Broadcast relevant content on the right social networks, at the right time. 65% of BtoB buyers indicate that content marketing has a significant impact on their purchase.
  4. Conversion: Create an exchange, a discussion with the prospect to enter a relationship of trust to convert it into a customer. Offer an exchange by telephone or an appointment to study their needs and provide appropriate solutions.

Why Develop A Social Selling Approach?

Before becoming a customer, your prospect will go through different stages between the moment he finds a need and the one where he makes the decision to buy, this is the purchase journey.

Buyers are now hyperconnected. They spend their time on the web and social networks and are constantly looking for information on products, services or brands that interest them.

They have gone from consumers to consumers. They do not need sellers anymore. They know more about the product they want to buy than the seller himself. When they decide to meet a seller, they already have a great knowledge of the market and products.

In BtoB, 92% of buyers start with a search on Google, and 75% use social networks, including LinkedIn. Professionals seek information and content targeted to their interests and issues.

If you or your brand is not present during the shopping journey of your targets on the internet, you are unlikely to be identified as a potential provider.

Social selling is no longer an option because your company has to adapt to the 3 phases of the buying process by providing more service, more value and developing a relationship with its customers.

 The Prospect Buying Path

  • During the discovery phase: the client begins to worry about his problem or need and to take an interest in the idea of solving it. At this point, you must provide information by creating content tailored to the keywords searched on the web.
  • During the stage consideration: the customer does not know yet how it will solve their need, but he devoted himself to research products or services that will allow him to solve it. At this stage, the challenge is to help the customer find the right solution and evaluate them.
  • During the Decision Phase: At this point, the client has selected the different options available to him. The challenge is to position yourself as an expert to reassure the customer that choosing your product or service is the right solution.

For this, your website and your social networks are a major social selling tool because you can communicate, share content, and interact with your target prospects to promote the sales process.

However without a marketing strategy with a production of quality content, you will have trouble developing your social selling approach to your prospects on social networks.

SEO, SEM And Everything You Need To Get The Most Out Of Your Website

What is the difference between SEO and SEM? Which is more important? What does each one work for? These are some of the most common questions from users who start to optimize their search engine web. 

In this post, we answer them and explain how to get your website to reach the top of Google, either through SEO, SEM or the combination of both.

SEO – Online Success Through Organic Positioning

The acronym SEO refers to the optimization of websites for search engines such as Google. That is, work a website so that it is perceived positively by Google and other search engines. If you want to perform effective optimization you will have to pay special attention to the content, structure, and metadata of your website. In addition, there are other disciplines within the organic positioning such as local SEO or link building that will help you get better rankings. This is an essential technique for any website that wants to achieve online success and ensure it in the long term.

SEM – Online Success Through Paid Positioning

The acronym SEM refers to search engine marketing, which is synonymous with improving the positions of a website in the search results Google and other search engines through payment strategies.

One of the most known strategies within the SEM are Adwords. These are ads that Google places in the top positions of its search results, recommending websites of companies that have paid an amount of money to appear in said place. This is a technique that seeks to achieve online success in the short term and fully compatible with SEO

SEO And SEM, Better By The Hand 

While we have seen that both are different disciplines, they are also complimentary. While SEO will offer you lasting results, the SEM can give you an initial boost.

However, keep in mind that investing in SEM without having a website that interests your visitors, may be wasting your budget. Therefore, it is always recommended that SEO and SEM go hand in hand.

Keep in mind that an ideal online marketing strategy should be distributed in figures of around 25% SEM – 75% SEO.

These are especially interesting since analyzing the behavior of your Adwords will help you modify certain aspects to achieve online success.

AdCortex offers Integrated Digital Marketing services to startups and businesses. As fans of the scientific method, we at AdCortex combine science with all our digital marketing activities. Our formula is a method for designing and optimizing high-performance marketing campaigns. Get in touch to power up your digital presence starting today!

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