Tag: online marketing

Visual Identity: Simple, But Successful Logos. Success Stories

The visual identity continues to be a very important factor in every brand. Remember that it encompasses everything that can differentiate a company from the rest, both visually and conceptually. In this case, the logo is a way to express the essence of a brand, it will be the first thing users will see and what could attract them completely or scare them away. Precisely for that reason, in this note, we have made a compilation of simple logos with a great scope.

Visual identity: Top 7. Simple, but successful logos

Next, you will see a couple of logos that you may have already seen, but you probably do not know the background of their creation. So let’s start as soon as possible:

1 # Zara

Its simplicity has led this brand to be one of the most recognized and attended worldwide. In this case, we can see that it is a typographic logo, it is a simple, direct, and concise name.

Even when it is considered one of the most simple and graceless logos in the fashion industry, Zara has been able to position itself in the mind of the consumer. And is that users who have not even bought in these stores, see the logo, and immediately recognize the brand.

Reason? Zara has been in charge of maintaining a very neat visual identity. In the shops, everything is white, and the staff wears black. In this way, it maintains a visual coherence with the name of the brand.

2 # Nespresso

We continue highlighting the typographic logos. Nespresso, through its typography, demonstrates clarity and precision in its message, the black color gives it a touch of elegance and formality. The name of this brand is memorable: easy to pronounce, delicate, synthetic, and powerful.

In this case, it merges two clear and powerful concepts: Nestlé – Nescafé and Espresso What is your goal? Show that your product has premium quality.

3 # Apple

This neat and simple design has been able to polish Apple’s visual identity. It is very difficult for a common user to see the isotype (it is only an image, without text) and not know what the brand is dedicated to and what its name is.

Although Apple started with a completely different logo, from 1976 onwards, it began to show what it wanted to show the public. It was not until 2013 that he defined what would become one of the most recognized logos worldwide.

Today, this simple isotype demonstrates the design values of this brand: simplicity, attractiveness, and beauty.

4 # Google

Although Google has broken some specific rules of branding to use tonalities that break with each other, the brand has managed to penetrate the mind of the consumer. To the point that their representative colors are easily memorable. This logo has become the awakening of users, it is the first thing they see on the web when they open the browser.

5 # Amazon

It is impossible not to mention the giant of e-commerce in this selection of simple visual identity, but successful. Do you know what the arrow that is under the brand name refers to? Amazon has managed to take its objective as a very present brand, in a few words, it indicates that in its platforms they can get everything … Yes, from A to Z, that is the meaning of the arrow.

With this simple logo, the company has managed to create very powerful brand recognition, to the point of standing out among the rest. And we know that there is no other e-commerce that exceeds the experience that is achieved with Amazon.

From its logo, we obtain two meanings: its purpose as a company and a simple design that seeks to highlight the main objective, without disguising the message.

6 # Nike

First, it started being an Isologotype (combination between name and graphic) until it was in an isotype, the current image of this sports brand. The iconic Nike popcorn was selected by its co-founder, who commented that he did not like it, but that he would get used to it.

Without thinking about how many years later this logo would end up becoming one of the most recognized worldwide, its simplicity shows elegance, movement, and speed, a description given by its founders.

7 # Adidas

We close this selection with the Adidas brand. This Isologotype was created by its own founder, who used the three stripes for the first time in Adidas footwear. Since its inception, the shape of the logo has changed, but its essence has remained. Its bars emphasize the challenges that the brand must overcome to achieve the desired goals.

These samples of visual identity through different logos have achieved the recognition of brands worldwide. Did you know them?

How To Get More Web Visits

This time we want to help you increase your organic web traffic. Google has announced several times those good practices that web developers must carry out to achieve good SEO positioning, to avoid being penalized. Today we will focus on several aspects to consider, such as the creation of incoming links (link building), quality content, and the use of blogs and forums.

About the generation of links. There are many who still believe that they can fill the web page with millions of links to increase their SEO positioning, but this type of action would eventually penalize the web. In Mullbrand we are in favor of another type of action, more effective in the medium and long term and, in many cases, effective immediately. It is about looking for content of relevance, quality for the user. This simultaneously generates quality links, which will take us to the first page of Google. Now, this is hard and constant work.

It is not necessary to be a digital marketing guru to know that this is the way to go. Many experts and online marketing agencies promise and promise to position, the only thing we can say is that the best way to see a positive evolution on our website is to learn from experience and do the “tasks” of web positioning with ethics and natural form.

HOW TO GET MORE WEB VISITS?

The first thing is to study the website of the company in question, the platform or development used for its creation, the URL’s, to know if the images have been optimized, that there is no duplicate text, among others, to carry out a strategy of more objective and effective positioning. For this, we use essential tools, which make our work much easier, for example, Google Analytics and Webmaster Tools for developers, others like SEMRush, which offers us alternatives to search for the indicated keywords.

GENERATE QUALITY CONTENT

Once the SEO of the website has been strengthened to the position, with an already optimized code, with the well-labeled web images, with the ALT texts and titles in the images, etc., that is when we must go to the phase of generation of contents. The long and attractive articles are very beneficial for SEO, with powerful images, infographics that complete the information shown in the text body. This type of articles with titles and keywords of the long tail, with URL’s based on the same keywords and categorized in sections with the same keywords, will make our website significantly increase the number of visits.

The use of social networks for this type of action in fundamental, in our opinion, the virtualization or dissemination of content will make our article “go further”, will favor the increase of visits to the web.

PARTICIPATE IN FORUMS AND IN BLOGS WITH RELATED OR RELATED THEMES

Writing interesting comments in blogs with the same theme or business sector, registering in forums related to our website, and participating in them will make us have a greater online presence. Apparently, this does not seem to work in the short term, but it is a vital activity for Google since it detects that the information we disseminate or share is real and interesting for the public, so it will value our website in a very positive medium and long way. The term increased the ranking of positions in the search engine.

However, once Google alarms have sounded and we have managed to climb positions in the search engine, with the continuous positioning work, we will be able to attract exponentially new visits to our website. That is, direct web traffic will also increase since more users will know us.

In general, this is complicated, but you should not miss the opportunity to get links from other blogs or forums, you will appreciate that organic, referral, social and direct traffic will be constantly increasing.

WHAT SHOULD WE DO AFTER SEO?

When one of our clients manages to be on the first page when they perform a search with their keyword and their website appears when the traffic of their website multiplies and the SEO positioning increases, these tend to think that all the SEO positioning work already has been done and that this positioning will last forever.

Web positioning is something that changes daily, requires constant activity and maintenance so as not to lose positions. Just as we strive to keep a well-positioned website alive, there is also a lot of competition, businesses, and agencies that struggle with new digital strategies, keywords, and, also daily, to appear in the top positions of Google.

With this, the only thing we can say is that it is totally forbidden to stay relaxed waiting to be positioned. Therefore, if you want to gain visibility on your website, contact us and we will advise you.

What Are Sponsored Links And How Does Online Advertising Work

You already know that content marketing is an excellent way to get new customers organically. But if you use this strategy, you must have already realized that it brings long-term results. For those who need to attract a public more quickly, online advertising is an excellent option. Among the various ways to advertise, are sponsored links, campaigns that appear at the top of the search results list. Do you want to understand this matter better? Follow us

What is a sponsored link?

The name helps to understand this strategy, is not it? Because in fact, it is that: they are access links that you offer to your audience through advertisements. That is, they are paid. These links are provided with simple texts and generally appear in the first places of search mechanisms such as Google. When you write a term in the search engine, have you already seen that in the first positions of the list some results appear in the form of an advertisement? Those are the sponsored links.

But, in addition to Google, other websites also open the possibility of investing in sponsored links. Facebook and  Instagram are examples of that. Both have their own ads, which is a good option, considering the high number of accesses that these two networks have. Regardless of the channel, any of these has similar formats in their ad platforms, although, generally, these three media are used for different strategies. Google focuses on the user’s search. But how? Well, you invest in a link focused on a certain keyword.

For example, You work as a designer in the city of Valencia. At the time of announcing your Web page, you invest in the term “Designer in Valencia”. Whenever a user enters this term in the search, your name may appear.

Of course, there are other peculiarities, but in a few words, that’s how sponsored links work.

What do you need to know about the matter?

Despite being used with different strategies in each channel, sponsored links almost always have some definitions in common, wherever they are displayed. These are strategic terms that you need to know – and master – to achieve successful online advertising. And we are going to talk a little more about the most important ones.

Conversion

If you are new to the digital market, you should be asking yourself, in fact, what conversion means. In digital marketing, the conversion is nothing more or nothing less than the real objective of a strategy: getting customers. If your strategy is, for example, to distribute ebooks so that your users learn to “use the paintbrush of Photoshop”, the conversion happens when that person enters your sales page and buys your ebook.

However, not always a click on your ad becomes a conversion. But this is an indicator that you need to know before creating your ads.

CPC (Cost per click)

The CPC, grosso modo, is the value charged for each click of the users in your ads. Generally, it is the model adopted by those who make advertisements in Google Ads, but it is also the ideal indicator for those who want to know the exact value they are spending with an advertisement. It is a price calculation that is easy to do and control, that is why it is the most suitable for those who are starting now.

The CPC calculation is the result of dividing the total cost of the ad by the number of clicks received during the campaign.

CPA (Cost per acquisition)

The CPA is only charged when there is a conversion on your website, that is, only when a user clicks on your sponsored link and makes a purchase. This seems like the best way to invest in ads, is not it? However, there are several requirements to use the cost-per-acquisition format, including having at least 15 conversions over 30 days and having your Google Ads campaign have conversion tracking turned on.

When you purchase a package by CPA, your online advertising will be automated. This means that you will have less control over the position of your ads and you will be suffering from some variables such as the click rate and the quality of the ad texts. Before opting for this method, try other types of price calculation to evaluate if the CPA is really the most recommended for you. It is important that you also know that by this method you will not necessarily reduce your costs with sponsored links.

CTR (Rate of click or click-through rate)

The CTR is a meter that verifies the proportion between the times your ad was shown and the number of clicks it received. By that meter, you check if your sponsored links strategy has worked. By CTR you can evaluate which ads and keywords perform well, and filter which ones you should reconsider. Google evaluates your CTR when it’s going to place your ad in a search, for example. And it also causes the price per click to decrease.

For a powerful CTR, you need to be aware of digital marketing techniques, such as good CTA (call to action), for example. Therefore, you should always be updating yourself with some SEO suggestions. In those moments, they are very important.

Is it worth investing in sponsored links?

You must have understood that, for a short and medium-term strategy, sponsored links are highly recommended. Therefore, they can be a good option for you. Of course, everything depends on the type of keyword you want to use and your creativity to compose an advertisement. Even so, it is important that you learn about ads to be able to build them and place them in your content marketing strategy.

How To Increase The CTR Of Your Results In Google

Appearing in the top 10 results in a Google search is what every brand wants, but do you know what you should do to stay in it? Increasing your CTR. Position yourself on the first page of Google. But not only is it necessary to improve your SEO, but it also imports your CTR to keep you in it. Believe it or not, the click rate of users in a certain link will cause it to go up or down in the list of results. That is why it is very important to ensure that our result is maintained. How? Very simple, with these different techniques to increase your CTR. But, let us start at the beginning.

What is CTR?

The CTR is a percentage that tells us how many times a user clicks on one of our links. Calculating it is as simple as dividing the number of clicks between impressions and multiplying it by 100.

Increase clicks to one of our links, it improves your ranking within the list of search results. For this, we must do it in the right way, without cheating, and without deceiving the users, since, if we carry out “bad practices” against users, offering information that does not correspond, Google could penalize us by making our links lose placed on the list.

So you should always keep in mind that to improve your CTR and SEO, visibility and traffic to your website should be inseparable. But how does Google get all these results? Through its RankBrain algorithm. Adcortex is in charge of offering us a better user experience when we browse Google so that it always shows us the most relevant content to our search.

In this sense, the CTR plays a very important part. Since, if within the same list of results are identical, Google will position the link that has the highest CTR before the rest.

How do I know what my CTR is?

Knowing the CTR of your links in Google is as easy as accessing your panel in Search Console.

From this tool, you can not only know your CTR, but also other very interesting data such as the number of clicks that users make on your results; the impressions, or even the average position of your pages in Google.

As for the CTR, it gives us the possibility to know data such as:

  • The CTR of your keywords.
  • The CTR of your pages in Google.
  • The CTR of your mobile results.
  • The CTR that your website has in different countries or types of search.

All these data are necessary to carry out a good SEO strategy and above all, to know how to correctly position all the links in Google.

How do I increase my CTR?

Now that we know the basics, increasing our CTR is very simple.

Keywords.

Once you know what your keywords are, using them should be something you do naturally, without forcing them.

It does not matter if you do not use them as they appear in the tool where you have chosen them. The important thing is that they appear.

You can also use the Search Console to know that other keywords are being positioned in your results. And so, increase clicks and searches much more to them.

Meta description.

You can never neglect the meta description, in your Google results. In it, you must include the keyword along with other similar or related, with which you believe that users will find you. The Meta description is what will make the user do or not click on your result during your search, so you must make it attractive and concise. Before writing it, look at those that contain the first 10 results and think about how you could improve them.

Call to action

Within online marketing, calls to action are a fundamental element to capture the user’s attention. Use them in your titles or descriptions. Of course, always according to your brand. To make them, you can add capital letters, exclamation marks, emojis. Everything you can think of.

URLs

The next item in the user’s view in a list of results is the web address.

URLs are not only vital for users, but also for Google. With these steps, you’ll get Google and users right.

  • Short and descriptive URLs: use between four and five words. Avoid including the familiar Stop Words, words like prepositions, pronouns, etc. that lack meaning.
  • Include the keywords: if we want to be found by certain words, why not use them in the URL too?

Google AMP

The smartphone is the main support through which we connect to the internet. So it is increasingly important that websites load faster and adapt better to the different sizes of our digital screens. MPA or Accelerated Mobile Pages besides make websites load faster, improve our CTR on Google. How to know if we have it active? Very easy, you just have to check if the acronym AMP appears next to the title of your search result.

Rich Snippets

Make your content more visual than the rest, with elements such as reviews, recipes, or events that visits will increase and with them your CTR. But watch out! Google will be the one who decides to show or not these elements, depending on what seems relevant and necessary for our website.

Features Snippets.

Have you searched for a recipe on Google and it has appeared in the form of a small post? These are the Featured Snippets. They are in position 0, just above the first search result. The biggest advantage that these supplements provide us is that our result does not have to be the first to appear there. To appear there, you just have to be between the first 6 results, a well-structured content type listing, or short paragraphs. And Google will do the rest.

As you see staying on the first page of Google is very easy if you carry out a good SEO strategy. Therefore, we always recommend that before starting “crazy” consult a professional.

At AdCortex we not only fine-tune your website’s SEO, but we also carry out search engine positioning strategies so that you can quickly appear in the top position of Google.

10 Banks Of Free Images That Will Save You From A Hurry

Because “a picture is worth a thousand words”, we show you 10 banks of free images that will save you from more than one hurry. Before starting, you should bear in mind that there are different types of licenses for use when referring to images. Some of them allow reuse with and without modifications, non-commercial reuse, or commercial reuse.

The images, for the most part, are protected by copyright. This means that they already have an owner and make it impossible for us to use them legally. For this reason and so that you never have to worry about the rights of an image, add these 10 banks of free images to your favorites!

1# Pixabay

Excellent image bank, where we can find photos, illustrations, vectors, and videos. It also contains a section of search tools, with which we can apply filters to find exactly what we want. The license of all your images is from Creative C0mmons, which means that it is in the public domain, without reserved rights and therefore, allows you to use them for the purpose you want. It is one of the very few pages that we find in Spanish, and where you can search easily if yours is not English.

2 # Pexels

Pexels is a bank of images with numerous resources. It is a community of photographers from all over the world, who have the option to upload up to five photos on the same day, all their images are public domain CC0. In spite of not having a translation into Spanish, it is possible to choose between English or German to navigate through it. Therefore, the words related to the search must be in that language.

3 #  Magdeleine

When you enter the page, you show us your mission, a new image per day. This page collects images of high quality, with landscapes, nature, mostly public domain. The others, you just have to grant the author attribution, putting your name and link at the time of use.

4 # Unsplash

This bank of images created by the agency Crew Labs was born with a strict policy, it was only possible to upload 10 daily photos with a CCO Zero license. With this license, the user is allowed to copy, modify, distribute, and publish the photos for free and at no cost. Politics that after its great popularity had to suspend.

Musicians, photographers, artists, every creative person, and for the most part independent are those who manage to make this bank of images a place to find almost all the themes. In addition, one of the things that we like most is the possibility of searching for terms related to our main query. All a success if you find yourself a little hesitant.

5 # Stokpic

The operation of Stokpic is to upload 10 new photos every two weeks, which as we can see if we subscribe, they send them to us themselves. These are organized into 16 categories with their corresponding labels and also have a search engine. All this to make it easier for us to find the image we need. They have a CC0 public domain license, but one limitation: they can not be redistributed, sold.

6 # Stocksnap.io

A fantastic search of high-quality photographs and a broad theme has a public domain license CC0, so we can also use them freely. It has a search engine, popular searches, and a multitude of categories, all of them, resources that make our task easier. It also gives you the option to upload your own photographs.

7 # Gratisography

It is a relatively small site with the other banks, but they also have images with a maximum resolution and, of course, with a public domain license. What characterizes this bank of images, is the ease to download it, just by clicking on the image it starts. Every week, new images come up, so it will not be long before they grow up and walk on the heels of the other portals.

8 # SplitShire

It has a section with the Top of the best photos, impressive photographs with a very high resolution. This bank allows you to download both images and videos, for it has 18 categories, with which you will find it easier to search. Regarding the license, not the specific one, you can download them for free, but making responsible use of them. The author of this image bank also has social networks where you can find his wonderful photographs.

9 # Lifeofpix

Lifeofpix is ​​formed by a large community of photographers, who share their photos with a CC0 public domain license. It has a gallery with 13 folders, where these photographers publish high-resolution images every week. We can also find videos.

10 # New Old Stock

This site has a peculiarity as well as special beauty. It is not a common image bank, they are old photographs that have been rescued from sites with a public domain license. They transport us to the past. This page, by clicking on your images, redirects you to Flickr, where you can download them. They also have a Twitter account where you can follow them.

How To Create An Effective Business Marketing Plan

Do you pay proper attention to building a solid and effective strategy for your marketing team every year?

You should do it.

An annual marketing plan helps you take the right marketing strategy and achieve your business goals. Consider it as a high-level plan that guides the direction of your campaigns, business goals and the growth of your team.

Without it, the situation can become complex – and it is almost impossible to establish the budget you have to guarantee for the projects, the hiring and the outsourcing you’ll come across in a year if you don’t have a plan.

Keep in mind that the marketing plan you need varies by industry and by the goals of your marketing team. To simplify the creation, we have put together a list of what to include and some different planning models.

To begin, let’s see what a high-level marketing plan is.

 

Essential elements of a Marketing Plan

Marketing plans can get pretty gritty in reflecting the sector you work in, if you want to sell to consumers (B2C) or other companies (B2B) and how big your digital presence is. So here are six elements that every effective marketing plan includes:

1. Business Summary

 

In a marketing plan, your Business Summary is exactly what it looks like: a summary of your business. This includes your organization’s name, location, and mission statement – which should all be consistent with the company as a whole.

The Business Summary of your marketing plan also includes a SWOT analysis, which indicates the company’s strengths, weaknesses, opportunities, and threats. Be patient with your company’s SWOT analysis; you will be the one to write most of them based on how you complete the elements of the following marketing plan.

2. Business Initiatives

The Business Initiatives part of a marketing plan helps you to segment the various goals of your department. Be careful not to include large corporate initiatives that you would normally find in a business plan. This section of your marketing plan should highlight specific marketing projects. You will also describe the goals of those projects and how these goals will be measured.

3. Target Market

Here you will conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier. Furthermore, this element of your marketing plan will help you describe your sales sector, an analysis of your competitors, and your personal buyer. A person buyer is a semi-fictitious description of your ideal client, focused on features such as age, location, job title, and personal challenges.

4. Market Strategy

Your Market Strategy uses the information contained in the Reference Market section to describe how your company should approach the market. What will your business offer your buyers that your competitors are not already offering? In the full version of a marketing plan, this section may contain “the seven marketing P’s”. These P are products, prices, places, promotions, people, processes and physical evidence. (You’ll find more information on these seven elements in our free marketing plan template, which you can download below.)

5. Budget

Don’t misunderstand the Budget element of your marketing plan with the price of your products or other financial data of the company. Your budget describes how much money the company has allocated to the marketing team to carry out the initiatives and goals listed in the previous elements. Depending on how many individual expenses you have, you should try to divide this budget based on specific expenses. For example, marketing expenses include a marketing agency, marketing software, paid promotions and events (the ones you will host and/or participate in).

6. Marketing channels

Finally, your marketing plan will include a list of your marketing channels. While your company could promote the product itself using advertising space, with the marketing channels you publish the content that educates your buyers, generate contacts and spread the knowledge of your brand.

If you publish (or intend to publish) on social media, this is the right place to talk about it. Use the Marketing Channels section of your marketing plan to expose on which social networks you want to start a page of your business, what you will use this social network for and how you will measure your success on these channels. Part of the purpose of this section is to demonstrate to your superiors, both inside and outside of Marketing, that these channels will grow the business.

Businesses with a strong social media presence could also consider deepening a social media strategy in a separate model of a social media plan.

Get the first results and climb quickly!

The best way to plan your annual marketing plan is to get the first results quickly, so you can quickly scale and focus (together with your team) on more challenging goals and more sophisticated projects before the fourth quarter.

So what do you think? Ready to go?

How To Set Up An Affinity Marketing Campaign For Your Brand

Have you ever been offered a credit card with the name of another service?

When JP Morgan Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they realized that the online shopping market was expanding.

What better way to serve online shoppers than by partnering with the largest online retailer in the world?

This partnership, also known as an affinity marketing campaign, allowed these two companies to link their brands in a mutually beneficial relationship.

These campaigns are win-win scenarios for both parties.

When a business partner with an organization provides goods in exchange for access to a new market, both parties benefit.

Through its affinity partnership, Chase Bank increases its general customer base, while Amazon offers incentives to those who use the credit card with their service, which increases the number of people who probably buy Amazon products.

Affinity Marketing

Who uses affinity marketing campaigns?

There are two parties involved in an affinity marketing campaign: the affinity group and the business that provides the group with a new product or service.

Affinity groups typically include:

  • Membership organizations or associations
  • Non-profit organizations and charities.
  • Companies that deal with specific demographic data.

Companies that are associated with affinity groups differ widely in size, scope and product offered.

Companies that participate in affinity partnerships can be as small as a coffee shop that sells cakes from a local bakery, or as large as credit card companies that wear the logo of sports teams on their cards to attract fans.

Some other business examples typically involved in affinity marketing campaigns include:

  • Airlines
  • Hotels
  • Banks
  • Supermarkets
  • Large clothing stores
  • Real estate companies
  • Gas stations
Affinity Marketing

Why use affinity marketing?

  • Establish policies and procedures for client recommendation.
  • Develop ambassadors within your community to promote your services
  • Negotiate mutually beneficial marketing relationships
  • Request endorsements from associations with many members.
  • Group of marketing effort to individual niches.
  • Cross sale of products to existing members.

What type of clients are actually marketed?

The greatest strength of an affinity marketing campaign could be how customizable it is.

There are hundreds of affinity groups and target markets for companies to present themselves, and with the right campaign, these strategies are largely successful.

Members of organizations are always looking for more incentives to stay in an organization, which makes them one of the most successful affinity groups to which campaigns are directed.

For example, AARP is the largest organization for older adults in the United States, a target population of The Home Depot.

When Home Depot marketers realized that the best way to reach this group of older adults was to get help from AARP, they associated with the affinity association.

AARP representatives understood the potential benefits of partnering with The Home Depot, such as agreements to offer current members and increased brand advertising in the store.

Through the AARP newsletters and updates, the association’s representatives announced the new promotions and benefits that Home Depot was offering, giving AARP members more reasons to renew their membership.

Simply reaching a new group or organization is not enough to develop a solid relationship.

Successful affinity marketing campaigns lead teams of marketing strategists and business negotiators to take advantage of a strong partnership with another company or organization.

Affinity Marketing

How is an affinity marketing plan developed?

At the beginning of an affinity marketing campaign, companies generally have a rough idea of which affinity group they want to reach.

Marketing managers first seek to identify potential market areas and begin to work with the sales side of a company to discover the potential benefits of entering these markets.

This part of the marketing campaign requires many numbers, so the marketing team should examine how different affinity groups could affect the sales of a product.

Fundamental criteria in affinity marketing

Communication is one of the most important elements of a successful affinity marketing campaign. Marketing teams must follow the following steps:

  • Choose the right business partner
  • Set clearly defined goals, objectives and responsibilities.
  • Make sure your partner’s goals are aligned with yours.

After deciding on an affinity group to target, the marketing team begins to create a list of goals and objectives for their campaign.

This includes not only the sales figures, but also aspects such as the image of the company.

The image of the company and the brand is an important element of any marketing campaign, so the marketing team must identify the organizations that complement its current image.

After developing a list of potential partners, marketing managers communicate with those organizations and companies to negotiate the terms of the partnership.

During the negotiations, the marketing specialists explain exactly why an organization must associate with a company, from promotional offers and offers, to meet the growing needs of the members of an organization.

Trade associations carry a great deal of legal responsibility, which means that both organizations must draft terms and responsibilities to ensure that all needs are met.

If both organizations accept the terms of the agreement, an affinity partnership is developed.

From here, the affinity marketing campaign really takes shape, as public relations experts and advertising agencies issue new agreements and offers that the organization or company is providing to its clients or affiliates.

The campaign is aimed at the target audience and sales representatives begin to track the impact of the campaign.

Leaders from both ends of the association meet frequently to discuss any improvements or adjustments that can be made to the campaign, taking into account market research and sales figures.

If a company has partnered with a non-profit organization, they often conduct surveys to find the reaction of the public to the new association, and it is an improved image of the company.

Nonprofit organizations report any increase in the influx of funds and decide whether or not to continue the marketing campaign.

Affinity Marketing

What career titles work with an affinity marketing strategy?

Discover some of the different degrees related to the implementation of successful affinity marketing strategies.

Marketing manager

What do they do?

Effective marketing managers have a lot of analytical and management skills needed to carry out affinity marketing campaigns.

The main responsibility of marketing managers is to estimate the demand for a product and identify potential markets for that product.

Marketing managers help determine affinity groups for companies to focus, calculate numbers and develop a list of potential partners to reach those groups.

Marketing managers must have strong communication skills and be able to negotiate business partnerships to establish a successful affinity marketing campaign.

Education and experience

Most marketing managers have at least a bachelor’s degree in marketing.

Other generally accepted degrees include business, accounting, economics, mathematics or statistics.

The simple fact of obtaining your bachelor’s degree does not guarantee you the position of marketing manager.

Marketing managers also often gain several years of experience in lower-level marketing jobs before making the leap to managerial positions.

Advertising and Promotion Manager

What do they do?

Promotional managers work with marketing managers to help determine what promotions or benefits a company can offer an organization in an affinity partnership.

This individual brainstorms the various benefits and potential promotions to offer affinity partners and refers them to the marketing manager to determine their impact.

Promotions managers help plan advertising strategies for the partnership, discovering ways to reach customers.

This could include mail campaigns, phone calls or brochures to inform members of an organization about new benefits or offers for which they qualify.

Education and experience

Promotional managers must obtain at least a bachelor’s degree before obtaining employment.

In general, these people look for degrees in marketing, business, advertising or public relations.

Promotional managers must have a solid foundation in business communication that allows them to work proactively with marketing managers and leading partners.

Marketing Specialists

What do they do?

Marketing specialists enter a company to consult on marketing strategies.

These professionals usually have years of experience in the development of marketing campaigns, which allows them to provide guidance in the campaign.

Many marketing specialists are independent contractors with a great reputation for success.

The marketing specialist sometimes assumes the role of marketing manager, while others assume a much broader role in the overall campaign, overseeing multiple areas from negotiations to promotions.

Education and experience

Most marketing specialists have at least a bachelor’s degree in marketing, but the experience is truly the greatest indicator of an effective marketing specialist.

Most marketing specialists get at least 10 years of experience before entering the independent contracting field.

Affinity Marketing

How can a marketing school help you in this field?

A bachelor’s degree program in marketing raises the essential question: how do you make sure that you understand your customers and how they are given a higher value?

For strategists who implement affinity marketing techniques, this is the first question they must ask to discover how to market products to new affinity groups.

Marketing programs present future professionals with the background and skills needed to communicate their brands effectively to different affinity groups.

One of the most outstanding skills in the marketing school leads these individuals to success in the future: communication.

Business communication and marketing skills are essential to develop an effective affinity marketing partnership with an organization.

In a marketing school, students learn how to present business proposals that they develop in class.

These exercises allow students to practice their presentation skills in front of their classmates, taking criticism and adjusting their speech styles.

These skills are transferred to the real world when marketers present their proposed affinity marketing campaigns to potential affinity partners.

Marketing classes also teach students about the psychology of consumers, and why they buy certain products, join organizations and look for specific brands, elements that are directly related to successful affinity marketing campaigns.

This experience in consumer psychology allows professionals who examine the use of affinity marketing campaigns to consider the needs of an affinity group, and whether their product can meet those needs.

Profile analysis and marketing of consumer behavior are some of the most critical elements of any successful affinity marketing campaign.

By exploring the benefits of different consumer markets, professionals can constantly expand their business without experiencing stagnation in the market.

Because affinity marketing is associated with entering new markets, professionals must also have a complete understanding of how to develop new products and services.

As marketers examine the impact of an affinity marketing campaign, they can discover ways to increase effectiveness by adjusting current products or offering different ones.

Certain marketing courses offer students the opportunity to learn the value and process of developing new products to meet the need for a new customer base.

For more information on how to obtain a degree in marketing can help boost success in affinity marketing campaigns, ask for information to schools that offer marketing titles.

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