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Visual Identity: Simple, But Successful Logos. Success Stories

Written by admin on April 6, 2019. Posted in Marketing, SEO. Leave a Comment

The visual identity continues to be a very important factor in every brand. Remember that it encompasses everything that can differentiate a company from the rest, both visually and conceptually. In this case, the logo is a way to express the essence of a brand, it will be the first thing users will see and what could attract them completely or scare them away. Precisely for that reason, in this note, we have made a compilation of simple logos with a great scope.

Visual identity: Top 7. Simple, but successful logos

Next, you will see a couple of logos that you may have already seen, but you probably do not know the background of their creation. So let’s start as soon as possible:

1 # Zara

Its simplicity has led this brand to be one of the most recognized and attended worldwide. In this case, we can see that it is a typographic logo, it is a simple, direct, and concise name.

Even when it is considered one of the most simple and graceless logos in the fashion industry, Zara has been able to position itself in the mind of the consumer. And is that users who have not even bought in these stores, see the logo, and immediately recognize the brand.

Reason? Zara has been in charge of maintaining a very neat visual identity. In the shops, everything is white, and the staff wears black. In this way, it maintains a visual coherence with the name of the brand.

2 # Nespresso

We continue highlighting the typographic logos. Nespresso, through its typography, demonstrates clarity and precision in its message, the black color gives it a touch of elegance and formality. The name of this brand is memorable: easy to pronounce, delicate, synthetic, and powerful.

In this case, it merges two clear and powerful concepts: Nestlé – Nescafé and Espresso What is your goal? Show that your product has premium quality.

3 # Apple

This neat and simple design has been able to polish Apple’s visual identity. It is very difficult for a common user to see the isotype (it is only an image, without text) and not know what the brand is dedicated to and what its name is.

Although Apple started with a completely different logo, from 1976 onwards, it began to show what it wanted to show the public. It was not until 2013 that he defined what would become one of the most recognized logos worldwide.

Today, this simple isotype demonstrates the design values of this brand: simplicity, attractiveness, and beauty.

4 # Google

Although Google has broken some specific rules of branding to use tonalities that break with each other, the brand has managed to penetrate the mind of the consumer. To the point that their representative colors are easily memorable. This logo has become the awakening of users, it is the first thing they see on the web when they open the browser.

5 # Amazon

It is impossible not to mention the giant of e-commerce in this selection of simple visual identity, but successful. Do you know what the arrow that is under the brand name refers to? Amazon has managed to take its objective as a very present brand, in a few words, it indicates that in its platforms they can get everything … Yes, from A to Z, that is the meaning of the arrow.

With this simple logo, the company has managed to create very powerful brand recognition, to the point of standing out among the rest. And we know that there is no other e-commerce that exceeds the experience that is achieved with Amazon.

From its logo, we obtain two meanings: its purpose as a company and a simple design that seeks to highlight the main objective, without disguising the message.

6 # Nike

First, it started being an Isologotype (combination between name and graphic) until it was in an isotype, the current image of this sports brand. The iconic Nike popcorn was selected by its co-founder, who commented that he did not like it, but that he would get used to it.

Without thinking about how many years later this logo would end up becoming one of the most recognized worldwide, its simplicity shows elegance, movement, and speed, a description given by its founders.

7 # Adidas

We close this selection with the Adidas brand. This Isologotype was created by its own founder, who used the three stripes for the first time in Adidas footwear. Since its inception, the shape of the logo has changed, but its essence has remained. Its bars emphasize the challenges that the brand must overcome to achieve the desired goals.

These samples of visual identity through different logos have achieved the recognition of brands worldwide. Did you know them?

How To Get More Web Visits

Written by admin on April 2, 2019. Posted in Marketing, SEO. Leave a Comment

This time we want to help you increase your organic web traffic. Google has announced several times those good practices that web developers must carry out to achieve good SEO positioning, to avoid being penalized. Today we will focus on several aspects to consider, such as the creation of incoming links (link building), quality content, and the use of blogs and forums.

About the generation of links. There are many who still believe that they can fill the web page with millions of links to increase their SEO positioning, but this type of action would eventually penalize the web. In Mullbrand we are in favor of another type of action, more effective in the medium and long term and, in many cases, effective immediately. It is about looking for content of relevance, quality for the user. This simultaneously generates quality links, which will take us to the first page of Google. Now, this is hard and constant work.

It is not necessary to be a digital marketing guru to know that this is the way to go. Many experts and online marketing agencies promise and promise to position, the only thing we can say is that the best way to see a positive evolution on our website is to learn from experience and do the “tasks” of web positioning with ethics and natural form.

HOW TO GET MORE WEB VISITS?

The first thing is to study the website of the company in question, the platform or development used for its creation, the URL’s, to know if the images have been optimized, that there is no duplicate text, among others, to carry out a strategy of more objective and effective positioning. For this, we use essential tools, which make our work much easier, for example, Google Analytics and Webmaster Tools for developers, others like SEMRush, which offers us alternatives to search for the indicated keywords.

GENERATE QUALITY CONTENT

Once the SEO of the website has been strengthened to the position, with an already optimized code, with the well-labeled web images, with the ALT texts and titles in the images, etc., that is when we must go to the phase of generation of contents. The long and attractive articles are very beneficial for SEO, with powerful images, infographics that complete the information shown in the text body. This type of articles with titles and keywords of the long tail, with URL’s based on the same keywords and categorized in sections with the same keywords, will make our website significantly increase the number of visits.

The use of social networks for this type of action in fundamental, in our opinion, the virtualization or dissemination of content will make our article “go further”, will favor the increase of visits to the web.

PARTICIPATE IN FORUMS AND IN BLOGS WITH RELATED OR RELATED THEMES

Writing interesting comments in blogs with the same theme or business sector, registering in forums related to our website, and participating in them will make us have a greater online presence. Apparently, this does not seem to work in the short term, but it is a vital activity for Google since it detects that the information we disseminate or share is real and interesting for the public, so it will value our website in a very positive medium and long way. The term increased the ranking of positions in the search engine.

However, once Google alarms have sounded and we have managed to climb positions in the search engine, with the continuous positioning work, we will be able to attract exponentially new visits to our website. That is, direct web traffic will also increase since more users will know us.

In general, this is complicated, but you should not miss the opportunity to get links from other blogs or forums, you will appreciate that organic, referral, social and direct traffic will be constantly increasing.

WHAT SHOULD WE DO AFTER SEO?

When one of our clients manages to be on the first page when they perform a search with their keyword and their website appears when the traffic of their website multiplies and the SEO positioning increases, these tend to think that all the SEO positioning work already has been done and that this positioning will last forever.

Web positioning is something that changes daily, requires constant activity and maintenance so as not to lose positions. Just as we strive to keep a well-positioned website alive, there is also a lot of competition, businesses, and agencies that struggle with new digital strategies, keywords, and, also daily, to appear in the top positions of Google.

With this, the only thing we can say is that it is totally forbidden to stay relaxed waiting to be positioned. Therefore, if you want to gain visibility on your website, contact us and we will advise you.

What Are Sponsored Links And How Does Online Advertising Work

Written by admin on April 1, 2019. Posted in Marketing, SEO. Leave a Comment

You already know that content marketing is an excellent way to get new customers organically. But if you use this strategy, you must have already realized that it brings long-term results. For those who need to attract a public more quickly, online advertising is an excellent option. Among the various ways to advertise, are sponsored links, campaigns that appear at the top of the search results list. Do you want to understand this matter better? Follow us

What is a sponsored link?

The name helps to understand this strategy, is not it? Because in fact, it is that: they are access links that you offer to your audience through advertisements. That is, they are paid. These links are provided with simple texts and generally appear in the first places of search mechanisms such as Google. When you write a term in the search engine, have you already seen that in the first positions of the list some results appear in the form of an advertisement? Those are the sponsored links.

But, in addition to Google, other websites also open the possibility of investing in sponsored links. Facebook and Instagram are examples of that. Both have their own ads, which is a good option, considering the high number of accesses that these two networks have. Regardless of the channel, any of these has similar formats in their ad platforms, although, generally, these three media are used for different strategies. Google focuses on the user’s search. But how? Well, you invest in a link focused on a certain keyword.

For example, You work as a designer in the city of Valencia. At the time of announcing your Web page, you invest in the term “Designer in Valencia”. Whenever a user enters this term in the search, your name may appear.

Of course, there are other peculiarities, but in a few words, that’s how sponsored links work.

What do you need to know about the matter?

Despite being used with different strategies in each channel, sponsored links almost always have some definitions in common, wherever they are displayed. These are strategic terms that you need to know – and master – to achieve successful online advertising. And we are going to talk a little more about the most important ones.

Conversion

If you are new to the digital market, you should be asking yourself, in fact, what conversion means. In digital marketing, the conversion is nothing more or nothing less than the real objective of a strategy: getting customers. If your strategy is, for example, to distribute ebooks so that your users learn to “use the paintbrush of Photoshop”, the conversion happens when that person enters your sales page and buys your ebook.

However, not always a click on your ad becomes a conversion. But this is an indicator that you need to know before creating your ads.

CPC (Cost per click)

The CPC, grosso modo, is the value charged for each click of the users in your ads. Generally, it is the model adopted by those who make advertisements in Google Ads, but it is also the ideal indicator for those who want to know the exact value they are spending with an advertisement. It is a price calculation that is easy to do and control, that is why it is the most suitable for those who are starting now.

The CPC calculation is the result of dividing the total cost of the ad by the number of clicks received during the campaign.

CPA (Cost per acquisition)

The CPA is only charged when there is a conversion on your website, that is, only when a user clicks on your sponsored link and makes a purchase. This seems like the best way to invest in ads, is not it? However, there are several requirements to use the cost-per-acquisition format, including having at least 15 conversions over 30 days and having your Google Ads campaign have conversion tracking turned on.

When you purchase a package by CPA, your online advertising will be automated. This means that you will have less control over the position of your ads and you will be suffering from some variables such as the click rate and the quality of the ad texts. Before opting for this method, try other types of price calculation to evaluate if the CPA is really the most recommended for you. It is important that you also know that by this method you will not necessarily reduce your costs with sponsored links.

CTR (Rate of click or click-through rate)

The CTR is a meter that verifies the proportion between the times your ad was shown and the number of clicks it received. By that meter, you check if your sponsored links strategy has worked. By CTR you can evaluate which ads and keywords perform well, and filter which ones you should reconsider. Google evaluates your CTR when it’s going to place your ad in a search, for example. And it also causes the price per click to decrease.

For a powerful CTR, you need to be aware of digital marketing techniques, such as good CTA (call to action), for example. Therefore, you should always be updating yourself with some SEO suggestions. In those moments, they are very important.

Is it worth investing in sponsored links?

You must have understood that, for a short and medium-term strategy, sponsored links are highly recommended. Therefore, they can be a good option for you. Of course, everything depends on the type of keyword you want to use and your creativity to compose an advertisement. Even so, it is important that you learn about ads to be able to build them and place them in your content marketing strategy.

How To Use Telegram As A Marketing Tool

Written by admin on March 28, 2019. Posted in Marketing, SEO. Leave a Comment

While Telegram is not as popular an application as WhatsApp, it is also an ideal alternative to enhance your marketing strategy. And everything that can serve as a good tool to increase the reach of your brand, is an option that is worth knowing more thoroughly. So in this post, we tell you more about this application and its link to the market industry.

What is Telegram?

First of all, do you know the Telegram application? If you have not done it yet, we present it to you. This is a kind of combination between conventional email and WhatsApp. A free instant messaging application, fast and secure in the exchange of messages. It also adapts perfectly to all devices and operating systems, since it is based in the cloud.

With Telegram, you have the opportunity to send messages in text, photos, files of any format, and videos. In addition, you have the possibility to create dynamic social, family or workgroups. One of the main advantages that you can take advantage of in your marketing strategy is the creation of bots … Yes, since a long time ago, this application implemented the bots. Mainly because of that, it is a good ally for your marketing strategy.

Telegram and Marketing: Is this combination feasible?

A definite YES! The strongest point of this application is that it supports the creation of channels, these can be designed with unlimited users, and only administrators can create and disseminate the content. In this way, the channel is prevented from transforming into an uncontrolled chat.

So the best way to take advantage of Telegram is by creating a public channel that would act as a powerful window to strengthen a special bond with your potential users. And is that this application is one of the best communication tools. And, unlike other applications, this tool has an amazing desktop version, similar to Skype. It can be installed in different devices to be used at the same time. Therefore, it is great to carry a good marketing campaign where different components are covered.

Another advantage of this application is its level of security and message encryption. Considering that the main purpose of Telegram is to differentiate itself from its competitors (WhatsApp, in the first place), it tries to provide a more satisfactory user experience. To do this gives relevance to security, has ensured that the protection of conversations is given under more powerful encryption. And, in relation to the personal data of third parties (advertisers), they are safeguarded.

And as the last advantage, but not least, the file transfer is also a plus of this application. Its ability to share an unlimited number of files (up to 1.5GB) is phenomenal. In the channels, this will allow offering more possibilities to the users of sharing documents, photographs, audios.

Going deeper into the Telegram bots

Another advantageous point that we must break down more deeply is the bots, in previous lines, we made a brief mention of them. But this is the real touch of gold that makes this application stand out, so it’s worth knowing more about it.
Telegram bots are similar to users but automatic. That is, you can chat with a bot and, according to the type of robot selected, it will have the capacity to perform certain specific actions that will be previously defined.

Chatbots is greater reach, personalization of messages, more fidelity, and, therefore, more possibilities for conversion and sales. And bots could also be an excellent form for you to collect relevant information about your target audience.

In addition, every time you share an entry in your blog, or upload a new video on your YouTube channel, the bot will automatically publish it among your channel’s followers. So you can encourage more follow-up and more loyalty of your users to your brand.

All this, thanks to the bots are a good way of customer service, through which you can build a more valuable relationship with your target audience. As collateral benefits, you will have more chances to increase the conversion rate, sales levels, and database of your business.

As you see, Telegram is an effective alternative to enhance your marketing strategy, it is an excellent tool.

Reasons To Create A Corporate Blog

Written by admin on March 20, 2019. Posted in Marketing, SEO. Leave a Comment

Creating a corporate blog is a useful way to achieve your brand’s objectives, increasing your reach and optimizing relationships with the potential audience. As you know, the digital era is updating everything in its path, especially when it comes to business. So those who are not able to stay on the internet, have little success.

Therefore, having a corporate blog is a good way to maintain constant communication with your users. Today we tell you the main reasons for your encouragement to create it.

7 Reasons why create a corporate blog

If you still do not know why maintaining a corporate blog is important to increase the reach of your brand, take a look at the following reasons:

1 # Increase contact with your users

Positioning yourself in the mind of the consumer is of vital relevance to be among your first purchase options. Through a corporate blog, you can keep your potential users up to date and foster a more lasting bond over time. All this, by offering content of value that suits your needs and interests.

It is a good way to maintain your digital presence and encourage your users to take a look at your products and/or services in real time.

2 # Build and consolidate your brand

By creating a corporate blog you help build and consolidate your brand in the market, especially in the digital one. For while you increase your reach, your reputation and create a positive image, your brand will take more relevance and consolidation. You can transmit your philosophy, your values, and structure, beyond a nice design or logo. You will give the impulse that you need to compete with the rest of the companies in your sector.

3 # You generate traffic to your website

A blog allows you to generate potential visits to your main website, where you can guide users during the purchase process. In this way, you increase the chances of visitors becoming customers. Since on your official website you can get all the information about your brand, products and/or services offered. As well as the ways to contact you. In short, it is a good way to stimulate conversions and sales.

4 # You trust your users

Create a corporate blog whereas a brand you treat relevant and interesting topics for your users, it is a way to contribute to optimizing the reputation. And at the same time, you can position your company as a trusted brand that provides valuable content to your audience. So you get to win the interest of your potential users.

And is that usually, the content that visitors consume in blogs come to influence their purchase decision. Hence, the importance of establishing itself as a brand that transmits confidence to its most potential customers.

5 # You Make Social Branding

Having a blog gives you the possibility to grow your brand in social networks and other virtual platforms. Mainly because a blog shares cool and interactive content that can be promoted in popular networks. Be it Twitter, Facebook, Instagram, Pinterest or LinkedIn, everything will depend on the networks that your potential users use the most.

For this reason, the actions of branding on the web are duplicated, since you adopt the same content to the particularities of each of the social platforms in which your brand is present. Samples respect to the consumption norms of each social network.

6 # You know the opinions of your potential users

Through the comments, you can know the opinions of your potential users, without the need to carry out large market studies. This, in turn, allows you to know which areas you need to improve and which ones to improve in order to continue to please the public.

7 # It is a key piece in a content marketing strategy

Creating a corporate blog is an excellent way to get valuable content to your users. Which manage to capture their attention and encourage them to know more about your company. And it is that a user before making his final purchase decision goes in search of information about his options, and of course he does it through the internet.

In a blog, you can share personalized and specialized content in your sector, where in addition to promoting your brand, you offer solutions to common problems. This is a plus to forge your own potential virtual community.

As you can see, creating a corporate blog is much more than saying what products and/or services you sell. It’s about creating a value relationship with your target audience. So, do you want to create a blog for your company?

Digital Marketing For 2019: What Trends Will We See?

Written by admin on March 18, 2019. Posted in Marketing, SEO. Leave a Comment

There is no doubt that the digital marketing boom continues in constant and rapid growth. However, with new technological tools being born every day, marketing techniques have also evolved. A company that knows how to stay ahead of the update curve, will be able to continue standing up to such competition. So, what trends does online marketing provide for next 2019? In this note, we mention them to you.

Digital marketing trends for 2019

Let’s review the most relevant ones:

New dimensions in programmatic advertising

Considering the forecasts of the Programmatic Marketing Forecasts, shared by Zenith, approximately 67% of the global display advertising will be distributed programmatically in the year 2019. A figure that represents an increase, because in 2017 this figure was located in 59%.

Added to this, we will also see that the video will be achieved by programmatic advertising. Well, according to Forbes, more than 80% of all the advertising video of 2019, will be programmatic. So for the next year, we will see new dimensions of digital marketing around Programmatic Advertising. Thanks to the increasing use of Artificial Intelligence in the automation of the purchase of advertisements.

Recall that programmatic advertising is an automatic procedure that allows linking a brand with its most appropriate users. Right at the right time and place (channel) to show ads for products and/or services that suit your needs.

Voice search and voice marketing

Have you heard about virtual assistants like Siri, Cortana, Alexa and Google Now? By 2019, voice searches will take on greater relevance in digital marketing strategies. In fact, marketing studies estimate that 50% of all searches in browsers (on mobile devices or computers) will be by voice by 2020.

And it is that doing a virtual consultation through the voice tools is much faster. Therefore, major brands have decided to start incorporating this technology into their digital strategies. A well-known example is Domino’s Pizza, which uses voice searches as a channel to increase sales. Allowing customers to order pizzas using Alexa.

So if we want to appear among the first results thrown by a virtual assistant, voice searches should have a special value in our SEO strategy. In this way, CTR (Click-Through Rate) levels can be greatly benefited.

Influencer marketing

Without a doubt, the success that influencers are having is essential for the growth of brands. Precisely for this reason, by 2019 digital marketing strategies will further strengthen the need to collaborate with key influencers for a brand.

In relation to this, according to Nielsel, approximately 92% of consumers feel more confident about the content created by another (recognized) user than in conventional advertising. So in the next year will continue its growth.

Fast content

The brief contents continue to triumph in digital strategies. But not just any content, but the most attractive and fastest will be the one that will hook the user more easily. By 2019, we will see further growth of this topic. Above all, with the incorporation of new functions that will allow the user to increase their interaction.

The benefits for the brands when incorporating the contents of instant consumption in their digital marketing strategy, is that it favors their rate of CTR (Click-Through Rate). And of course, the presence of the brand is strengthened.

Context Marketing

It is considered as the next step in content marketing. New technologies have made the context more relevant, highlighting how important it is to present timely content, at the right time and to the right customer.

In this way, the scope of online marketing strategies is maximized, reaching customers with similar tastes for the main communication channels they usually use. And, of course, providing the required information at the most key moment.

Augmented and virtual reality in E-Commerce

The inclusion of augmented and virtual reality in electronic commerce has begun to offer interesting alternatives. And is that these technologies allow, among other things, previsualize (through applications) products before the final purchase. In addition, virtual environments where you have the possibility to interact and make payments, are also an interesting option for eCommerce.

The purpose of this digital marketing trend is to address the constant changes in users’ consumption patterns, by applying new technologies that allow them to adapt more precisely to their needs and tastes.

As you can see, the year 2019 will bring a series of incredible changes in digital marketing. Are you ready for what is coming ?!

Main E-Commerce Trends For 2019

Written by admin on March 17, 2019. Posted in Marketing, SEO. Leave a Comment

The digital market does not stop evolving, year after year more innovations are positioned in favor of the new demands and behavior of potential users. In this case, e-commerce trends for 2019 seek to optimize the user experience, while taking advantage of new technological developments. So take data on what updates are expected for the e-commerce sector.

E-commerce trends for 2019: What does the market hold?

The more technology evolves, the more incredible developments we will see. And, therefore, we will have to adapt them to raise the visibility and positioning of our website. Let’s review them in detail:

Incorporation of voice searches

According to Google and Search Engine Land, 20% of all searches are based on voice. Therefore, e-commerce sites will also have to assimilate this trend to stand out. Well now users resort to this type of searches to find more concrete results and, of course, they find it more comfortable.

Forbes also highlighted the relevance of this element in the e-commerce trends for 2019, indicating that currently the voice search shopping market is positioned at $ 2 billion, estimating that it will grow to $ 40 billion by 2020. that, this innovation must be adapted to highlight the brand.

Use of augmented reality

The use of augmented reality (AR) in the e-commerce sector, every day becomes more frequent. This is precisely why it is positioned as a strategy that will continue to have a stronger impact on the virtual shopping market for this year.
Recall that augmented reality provides a shopping experience very similar to physical purchases. Precisely for this reason, large and renowned electronic stores have already incorporated this wonderful technology. Such is the case of Sephora, a cosmetics chain that uses augmented reality to allow its buyers to experience looks and make-up. Likewise, Amazon has also made use of this technology, where appropriate, allows testing different products and devices.

Combination between machine learning and artificial intelligence

Machine Learning, also known as Machine Learning (ML) together with Artificial Intelligence (AI), promises to be a powerful combination for this year. Therefore, it is among the e-commerce trends for 2019. Considering that the expectations of the online user turn more to obtain a personalized experience, both ML and AI become an ideal fusion to increase the success of your ecommerce. Keep in mind that both technologies allow brands to provide a more personalized shopping experience for their users. In this way, negative feedback is reduced.

Integration of Chatbots to customer service

Although chatbots refer to a term that is just beginning to gain weight in marketing, for this year they are already an indispensable element in electronic commerce. Above all, to optimize customer service. Even marketing studies estimate that chatbots will be the first direct experience of many users with automation based on artificial intelligence.

And is that, this small software provides a level of service very similar to human. Allowing the user to be guided throughout the purchase process immediately. In this way, a more positive experience is achieved and results plus benefits. As much for the mark by as for the internaut one.

Faster deliveries

The time it takes a product to reach the customer’s hands is crucial to position a website in the market. As a brand, from the moment in which the user goes from being a lead to a customer by pressing the purchase button, the procedures have to be initiated so that the order reaches their hands quickly.

Therefore, among e-commerce trends for 2019, e-commerce will start to stand out thanks to the speed of deliveries. Already since 2018, recognized companies like Amazon began to adopt this trend by speeding up delivery speed.

Latest Trends In Web Design For 2019

Written by admin on March 16, 2019. Posted in Marketing, SEO. Leave a Comment

We continue to comment on the latest developments in web design trends for 2019, this time the trends in web design are loaded with new styles and graphic elements. All this, in favor of achieving a greater visual impact on the users and, most important of all, transmitting the essence of the brand. The more modern and functional your website, the easier it will be to stand out from the competition, increasing its positioning, visibility and reach. So take note of the 2019 web design innovations.

Trends in web design for 2019

The design of websites has gone from being an element to draw the attention of the user, to become a way to generate emotions, inform and create a need to purchase. Through design you can achieve the goals of your brand, so be sure to assimilate the changes that come with this 2019:

The video as the protagonist

The growth of the video is exponential, and it has already been commented that in this year it will be positioned as a powerful strategy. And in the trends in web design for 2019 should be present. Keep in mind that users every day consume more audiovisual content because they are the ones that arouse their interest.

For this reason, this 2019 will predominate more websites with entertaining and informative videos. This trend is known as “full-screen video” in the graphic design industry. It is an ideal strategy when you want to create a dynamic, fast and complex format.

Modular designs

The minimalist style could be left aside. And is that the modular designs are sounding like an attractive and functional option, to the best style of Pinterest. This type of design is characterized by highlighting modules with a variety of content, so that users can retain more than one image in their mind. And it is also effective to show a wide catalog of the commercial offer. In short, the modular designs allow the web to be close, carefree and friendly. For that reason, it is an excellent alternative for online stores.

Giant and attractive typographies

In trends in web design for 2019, the use of typography is considered the main element to highlight the page. Above all, large typefaces, whose purpose is to catch the attention of the user to send them the value proposition of the brand. Likewise, we can also appreciate how games in sizes and fonts combine to impact the user.

Large elements

Continuing with the aspects of great size, the graphic elements will also increase in dimension. Its objective is to attract attention and captivate the user. Among some elements that will increase its size include images, galleries, videos, page titles and buttons.

Palette of bright colors

The websites will look very colorful and bright, since the fun and resplendent tones have become popular. The point is that the brands are out of the ordinary and create something shocking in favor of a better user experience. Therefore, we will see that the design styles will be totally different from what we saw in 2018, nothing minimalist. So it was time to bet on the tones without complexes, fresh and carefree.

Adaptation to mobile

Brands must consider the adaptation of mobile devices in all aspects of their digital presence, and in trends in web design in 2019, we will see that the mobile will take the relevance it deserves.

In this case, what is sought is to devise a design exclusively designed for the mobile, not only that it is a responsive design, but that it is similar, but captivating. The purpose of this new trend is to surprise the user by letting him know how important it is for the brand to offer a pleasant and outstanding experience.

Elements with asymmetric style

The asymmetrical elements are structures that are far removed from the straight or classical forms. Its purpose is to bet on creativity to enchant the user. Asymmetric structures can be used in different ways, but they turn out very well when they are used as sections on a page.

Invisible buttons

If you want to continue to maintain a minimalist style on your website, nothing happens, you can do it. Well, a new trend was born in favor of the simple style. Basically, it’s about appealing to modernity in a more genuine way by turning your buttons into “ghosts”. That is, without background color, rather transparent to highlight the action to be executed.

These trends in web design for 2019 promise to revolutionize classic styles.

Tag: Online Strategies