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Tag: SEO Positioning

How To Get More Web Visits

Written by admin on . Posted in Marketing, SEO. Leave a Comment

This time we want to help you increase your organic web traffic. Google has announced several times those good practices that web developers must carry out to achieve good SEO positioning, to avoid being penalized. Today we will focus on several aspects to consider, such as the creation of incoming links (link building), quality content, and the use of blogs and forums.

About the generation of links. There are many who still believe that they can fill the web page with millions of links to increase their SEO positioning, but this type of action would eventually penalize the web. In Mullbrand we are in favor of another type of action, more effective in the medium and long term and, in many cases, effective immediately. It is about looking for content of relevance, quality for the user. This simultaneously generates quality links, which will take us to the first page of Google. Now, this is hard and constant work.

It is not necessary to be a digital marketing guru to know that this is the way to go. Many experts and online marketing agencies promise and promise to position, the only thing we can say is that the best way to see a positive evolution on our website is to learn from experience and do the “tasks” of web positioning with ethics and natural form.

HOW TO GET MORE WEB VISITS?

The first thing is to study the website of the company in question, the platform or development used for its creation, the URL’s, to know if the images have been optimized, that there is no duplicate text, among others, to carry out a strategy of more objective and effective positioning. For this, we use essential tools, which make our work much easier, for example, Google Analytics and Webmaster Tools for developers, others like SEMRush, which offers us alternatives to search for the indicated keywords.

GENERATE QUALITY CONTENT

Once the SEO of the website has been strengthened to the position, with an already optimized code, with the well-labeled web images, with the ALT texts and titles in the images, etc., that is when we must go to the phase of generation of contents. The long and attractive articles are very beneficial for SEO, with powerful images, infographics that complete the information shown in the text body. This type of articles with titles and keywords of the long tail, with URL’s based on the same keywords and categorized in sections with the same keywords, will make our website significantly increase the number of visits.

The use of social networks for this type of action in fundamental, in our opinion, the virtualization or dissemination of content will make our article “go further”, will favor the increase of visits to the web.

PARTICIPATE IN FORUMS AND IN BLOGS WITH RELATED OR RELATED THEMES

Writing interesting comments in blogs with the same theme or business sector, registering in forums related to our website, and participating in them will make us have a greater online presence. Apparently, this does not seem to work in the short term, but it is a vital activity for Google since it detects that the information we disseminate or share is real and interesting for the public, so it will value our website in a very positive medium and long way. The term increased the ranking of positions in the search engine.

However, once Google alarms have sounded and we have managed to climb positions in the search engine, with the continuous positioning work, we will be able to attract exponentially new visits to our website. That is, direct web traffic will also increase since more users will know us.

In general, this is complicated, but you should not miss the opportunity to get links from other blogs or forums, you will appreciate that organic, referral, social and direct traffic will be constantly increasing.

WHAT SHOULD WE DO AFTER SEO?

When one of our clients manages to be on the first page when they perform a search with their keyword and their website appears when the traffic of their website multiplies and the SEO positioning increases, these tend to think that all the SEO positioning work already has been done and that this positioning will last forever.

Web positioning is something that changes daily, requires constant activity and maintenance so as not to lose positions. Just as we strive to keep a well-positioned website alive, there is also a lot of competition, businesses, and agencies that struggle with new digital strategies, keywords, and, also daily, to appear in the top positions of Google.

With this, the only thing we can say is that it is totally forbidden to stay relaxed waiting to be positioned. Therefore, if you want to gain visibility on your website, contact us and we will advise you.

The 7 Most Used Communication Channels

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There are different ways to communicate and also different means to establish this communication. When we think of clients, this is even more evident, since your audience can look for you in many communication channels. For this reason, it is important to know how to identify the best way to transmit your message to each person and each channel. Thinking about that, we select here the 7 main online channels that can help you in your business.

What are the communication channels?

Communication channels are tools used by companies to establish a relationship with their audience and communicate with them. The channels enhance the experience between the client and the brand, strengthening relationship marketing and providing recognition to the company and impact on sales.

Through them you can:

  • Present your clients with a new product or service;
  • Keep people informed about everything related to your area of action;
  • Answer your questions and comments;
  • Share materials that can bring your audience closer to your brand.

Therefore, when choosing the channel you will use, it must be one that provides information, that helps your audience adding value and offering solutions.

Know what are the pain points, the doubts, the wishes, and the objectives of your consumer. In this way, you will be able to create useful content to establish a relationship with it.

What are the communication channels for?

Communication channels help build and root your brand with your audience, intensifying sales, and helping you understand their behavior. They function as a bridge between you and your audience. Therefore, knowing how to work in each channel is as fundamental as choosing your buyer persona, because your digital marketing strategy will be built on that.

There is no specific channel that brings you a bigger and better result. Everything depends on your business and the profile of your customers. But since there are several communication channels, it is recommended that you be in more than one. In this way, the public will have more than one customer service option and you will have more opportunities to strengthen your relationship with them. Ideally, opt for a form of communication that is related to the culture of the company and that manages to dialogue easily and adequately in each channel.

You must be wondering what are the most used channels, right? Then let’s start.

1. Social Media

Social networks are widely used as a strategy to strengthen the relationship with the customer, because they allow you to interact directly with the public, in addition to increasing their involvement with the brand. In it, you can respond to comments and offer relevant content in various formats, such as photos, videos, and texts. It is worth remembering that each audience in each network has different behavior. Therefore, it is necessary to create content related to each medium.

To learn more about the topic, read our post about types of content for social networks.

2. Blogs

This is the most used means to provide educational information on various issues. With blogs, it is possible to build a cycle of publications and create new ways of approaching your audience. The idea of the blog is to expose your knowledge showing not only the subject in which you have recognized authority but also covering general topics of interest to your audience.

When you offer educational content you create a relationship with your audience, as you answer their doubts about different issues related to the market. This also helps to transform you into an authority in your market.

It is important to keep the blog always updated. In this way, you create a dynamic, since your audience knows that you will always publish texts. That increases your visibility, loyalty to your visitors, and conquer the confidence of your client. In addition, there are several other strategies behind a blog, from the insertion of a banner with sponsored links to the inclusion of a space for questions and suggestions related to your business. It is worth exploring all these opportunities.

3. Email marketing

The email marketing is a communication channel that allows deliver personalized message for a base of leads and customers. This channel is widely used for its low cost, and for speaking directly with an audience that already showed interest in your business. You can use it both to talk about your brand, to send a promotion, give ads or offer rich content for your client. Today, there are various email triggering tools that automate the entire process, from creation to measurement of the result. One of them is the MailChimp , do not forget to know it.

4. Customer service

This sector, which is often the gateway for the user, goes beyond customer service to clarify their doubts and solve their problems. Quality care transforms customer pain point solution and can turn a defender of the brand. In addition to anticipating possible difficulties, through customer service you can identify bottlenecks and discover your main doubts and needs. You can offer this service via email, phone or chat.

The important thing is to have a qualified team, with a high level of knowledge about your business and to provide good service to your customers.

5. Videos

This format of disclosure that grew significantly in recent times is among the consumer favorites for the public today. Today, videos are not used only for entertainment or dissemination of products and services. They are also produced and thought for didactic and educational purposes. This type of content, in addition to being fast and attractive, facilitates the understanding of the message.

Just as the communication channels presented are important, so is creating a content marketing strategy for your video. Your audience needs to have a true experience that is interesting to take it to the main objective of the video, whether it is selling or reporting something.

6. Discussion forums

Widely used by online course students, the discussion forum is a digital channel focused on collective interaction. In it, all users manage to communicate and exchange experiences, both good and bad. It is exactly for this reason that it is interesting to be present in these communication channels, mainly if there is a forum about your business. Having knowledge of this, you can mediate the discussions on a certain topic, you can clarify doubts to enhance the understanding of the content, or even understand the problems of a dissatisfied customer.

7. External complaint channels

Since not everything is flowers, it is very common to have unsatisfied customers who claim your product or service in communication channels that you do not necessarily control. Web pages of claims services or customer service are used to show that dissatisfaction and it is important that you not only know everything that is being placed in them but also that you respond to complaints. Thus, you manage to understand your client and you can even take measures to change the perception he has of your business.

Why use more than one communication channel?

Choosing the appropriate communication channels for each situation is very important for the success of your business Believe us, you will have to use more than one channel, in the end, your audience can be in all of them and you will never know it if you do not use them. But if you work alone, or do not yet have a team that can help you in each channel, do not run trying to use them all.

It is important to answer questions and receive suggestions from your customers, and when you have many channels to communicate the task can be long and difficult to control.

Thus:

Define strategies

Observe all the communication channels used to keep them always up-to-date. It is important to post new content at least once a week and have an editorial calendar to help you in that.

Investigate

Stay updated! Create a daily reading routine to keep you informed of the main events of your digital market. That helps when it comes to producing your content.

Manage all your communication channels

It is very easy to forget about some communication channel, which will make your clients’ messages accumulate. So that does not happen, create a management routine and verify all the comments that your business receives.

Identify your buyer person

The person is a fictitious character that represents your ideal client. She has all the characteristics of the people for whom you intend to direct your product or service. Unlike the target audience, when we create a person, we look for more detailed characteristics, such as habits, personality, desires and needs. The creation of the person will direct your product to the right people, in addition to showing which are the channels of communication with which your audience interacts more. This way, you will really understand where you need to be present to talk with your audience.

What Are Sponsored Links And How Does Online Advertising Work

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You already know that content marketing is an excellent way to get new customers organically. But if you use this strategy, you must have already realized that it brings long-term results. For those who need to attract a public more quickly, online advertising is an excellent option. Among the various ways to advertise, are sponsored links, campaigns that appear at the top of the search results list. Do you want to understand this matter better? Follow us

What is a sponsored link?

The name helps to understand this strategy, is not it? Because in fact, it is that: they are access links that you offer to your audience through advertisements. That is, they are paid. These links are provided with simple texts and generally appear in the first places of search mechanisms such as Google. When you write a term in the search engine, have you already seen that in the first positions of the list some results appear in the form of an advertisement? Those are the sponsored links.

But, in addition to Google, other websites also open the possibility of investing in sponsored links. Facebook and  Instagram are examples of that. Both have their own ads, which is a good option, considering the high number of accesses that these two networks have. Regardless of the channel, any of these has similar formats in their ad platforms, although, generally, these three media are used for different strategies. Google focuses on the user’s search. But how? Well, you invest in a link focused on a certain keyword.

For example, You work as a designer in the city of Valencia. At the time of announcing your Web page, you invest in the term “Designer in Valencia”. Whenever a user enters this term in the search, your name may appear.

Of course, there are other peculiarities, but in a few words, that’s how sponsored links work.

What do you need to know about the matter?

Despite being used with different strategies in each channel, sponsored links almost always have some definitions in common, wherever they are displayed. These are strategic terms that you need to know – and master – to achieve successful online advertising. And we are going to talk a little more about the most important ones.

Conversion

If you are new to the digital market, you should be asking yourself, in fact, what conversion means. In digital marketing, the conversion is nothing more or nothing less than the real objective of a strategy: getting customers. If your strategy is, for example, to distribute ebooks so that your users learn to “use the paintbrush of Photoshop”, the conversion happens when that person enters your sales page and buys your ebook.

However, not always a click on your ad becomes a conversion. But this is an indicator that you need to know before creating your ads.

CPC (Cost per click)

The CPC, grosso modo, is the value charged for each click of the users in your ads. Generally, it is the model adopted by those who make advertisements in Google Ads, but it is also the ideal indicator for those who want to know the exact value they are spending with an advertisement. It is a price calculation that is easy to do and control, that is why it is the most suitable for those who are starting now.

The CPC calculation is the result of dividing the total cost of the ad by the number of clicks received during the campaign.

CPA (Cost per acquisition)

The CPA is only charged when there is a conversion on your website, that is, only when a user clicks on your sponsored link and makes a purchase. This seems like the best way to invest in ads, is not it? However, there are several requirements to use the cost-per-acquisition format, including having at least 15 conversions over 30 days and having your Google Ads campaign have conversion tracking turned on.

When you purchase a package by CPA, your online advertising will be automated. This means that you will have less control over the position of your ads and you will be suffering from some variables such as the click rate and the quality of the ad texts. Before opting for this method, try other types of price calculation to evaluate if the CPA is really the most recommended for you. It is important that you also know that by this method you will not necessarily reduce your costs with sponsored links.

CTR (Rate of click or click-through rate)

The CTR is a meter that verifies the proportion between the times your ad was shown and the number of clicks it received. By that meter, you check if your sponsored links strategy has worked. By CTR you can evaluate which ads and keywords perform well, and filter which ones you should reconsider. Google evaluates your CTR when it’s going to place your ad in a search, for example. And it also causes the price per click to decrease.

For a powerful CTR, you need to be aware of digital marketing techniques, such as good CTA (call to action), for example. Therefore, you should always be updating yourself with some SEO suggestions. In those moments, they are very important.

Is it worth investing in sponsored links?

You must have understood that, for a short and medium-term strategy, sponsored links are highly recommended. Therefore, they can be a good option for you. Of course, everything depends on the type of keyword you want to use and your creativity to compose an advertisement. Even so, it is important that you learn about ads to be able to build them and place them in your content marketing strategy.

How To Increase The CTR Of Your Results In Google

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Appearing in the top 10 results in a Google search is what every brand wants, but do you know what you should do to stay in it? Increasing your CTR. Position yourself on the first page of Google. But not only is it necessary to improve your SEO, but it also imports your CTR to keep you in it. Believe it or not, the click rate of users in a certain link will cause it to go up or down in the list of results. That is why it is very important to ensure that our result is maintained. How? Very simple, with these different techniques to increase your CTR. But, let us start at the beginning.

What is CTR?

The CTR is a percentage that tells us how many times a user clicks on one of our links. Calculating it is as simple as dividing the number of clicks between impressions and multiplying it by 100.

Increase clicks to one of our links, it improves your ranking within the list of search results. For this, we must do it in the right way, without cheating, and without deceiving the users, since, if we carry out “bad practices” against users, offering information that does not correspond, Google could penalize us by making our links lose placed on the list.

So you should always keep in mind that to improve your CTR and SEO, visibility and traffic to your website should be inseparable. But how does Google get all these results? Through its RankBrain algorithm. Adcortex is in charge of offering us a better user experience when we browse Google so that it always shows us the most relevant content to our search.

In this sense, the CTR plays a very important part. Since, if within the same list of results are identical, Google will position the link that has the highest CTR before the rest.

How do I know what my CTR is?

Knowing the CTR of your links in Google is as easy as accessing your panel in Search Console.

From this tool, you can not only know your CTR, but also other very interesting data such as the number of clicks that users make on your results; the impressions, or even the average position of your pages in Google.

As for the CTR, it gives us the possibility to know data such as:

  • The CTR of your keywords.
  • The CTR of your pages in Google.
  • The CTR of your mobile results.
  • The CTR that your website has in different countries or types of search.

All these data are necessary to carry out a good SEO strategy and above all, to know how to correctly position all the links in Google.

How do I increase my CTR?

Now that we know the basics, increasing our CTR is very simple.

Keywords.

Once you know what your keywords are, using them should be something you do naturally, without forcing them.

It does not matter if you do not use them as they appear in the tool where you have chosen them. The important thing is that they appear.

You can also use the Search Console to know that other keywords are being positioned in your results. And so, increase clicks and searches much more to them.

Meta description.

You can never neglect the meta description, in your Google results. In it, you must include the keyword along with other similar or related, with which you believe that users will find you. The Meta description is what will make the user do or not click on your result during your search, so you must make it attractive and concise. Before writing it, look at those that contain the first 10 results and think about how you could improve them.

Call to action

Within online marketing, calls to action are a fundamental element to capture the user’s attention. Use them in your titles or descriptions. Of course, always according to your brand. To make them, you can add capital letters, exclamation marks, emojis. Everything you can think of.

URLs

The next item in the user’s view in a list of results is the web address.

URLs are not only vital for users, but also for Google. With these steps, you’ll get Google and users right.

  • Short and descriptive URLs: use between four and five words. Avoid including the familiar Stop Words, words like prepositions, pronouns, etc. that lack meaning.
  • Include the keywords: if we want to be found by certain words, why not use them in the URL too?

Google AMP

The smartphone is the main support through which we connect to the internet. So it is increasingly important that websites load faster and adapt better to the different sizes of our digital screens. MPA or Accelerated Mobile Pages besides make websites load faster, improve our CTR on Google. How to know if we have it active? Very easy, you just have to check if the acronym AMP appears next to the title of your search result.

Rich Snippets

Make your content more visual than the rest, with elements such as reviews, recipes, or events that visits will increase and with them your CTR. But watch out! Google will be the one who decides to show or not these elements, depending on what seems relevant and necessary for our website.

Features Snippets.

Have you searched for a recipe on Google and it has appeared in the form of a small post? These are the Featured Snippets. They are in position 0, just above the first search result. The biggest advantage that these supplements provide us is that our result does not have to be the first to appear there. To appear there, you just have to be between the first 6 results, a well-structured content type listing, or short paragraphs. And Google will do the rest.

As you see staying on the first page of Google is very easy if you carry out a good SEO strategy. Therefore, we always recommend that before starting “crazy” consult a professional.

At AdCortex we not only fine-tune your website’s SEO, but we also carry out search engine positioning strategies so that you can quickly appear in the top position of Google.

10 Banks Of Free Images That Will Save You From A Hurry

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Because “a picture is worth a thousand words”, we show you 10 banks of free images that will save you from more than one hurry. Before starting, you should bear in mind that there are different types of licenses for use when referring to images. Some of them allow reuse with and without modifications, non-commercial reuse, or commercial reuse.

The images, for the most part, are protected by copyright. This means that they already have an owner and make it impossible for us to use them legally. For this reason and so that you never have to worry about the rights of an image, add these 10 banks of free images to your favorites!

1# Pixabay

Excellent image bank, where we can find photos, illustrations, vectors, and videos. It also contains a section of search tools, with which we can apply filters to find exactly what we want. The license of all your images is from Creative C0mmons, which means that it is in the public domain, without reserved rights and therefore, allows you to use them for the purpose you want. It is one of the very few pages that we find in Spanish, and where you can search easily if yours is not English.

2 # Pexels

Pexels is a bank of images with numerous resources. It is a community of photographers from all over the world, who have the option to upload up to five photos on the same day, all their images are public domain CC0. In spite of not having a translation into Spanish, it is possible to choose between English or German to navigate through it. Therefore, the words related to the search must be in that language.

3 #  Magdeleine

When you enter the page, you show us your mission, a new image per day. This page collects images of high quality, with landscapes, nature, mostly public domain. The others, you just have to grant the author attribution, putting your name and link at the time of use.

4 # Unsplash

This bank of images created by the agency Crew Labs was born with a strict policy, it was only possible to upload 10 daily photos with a CCO Zero license. With this license, the user is allowed to copy, modify, distribute, and publish the photos for free and at no cost. Politics that after its great popularity had to suspend.

Musicians, photographers, artists, every creative person, and for the most part independent are those who manage to make this bank of images a place to find almost all the themes. In addition, one of the things that we like most is the possibility of searching for terms related to our main query. All a success if you find yourself a little hesitant.

5 # Stokpic

The operation of Stokpic is to upload 10 new photos every two weeks, which as we can see if we subscribe, they send them to us themselves. These are organized into 16 categories with their corresponding labels and also have a search engine. All this to make it easier for us to find the image we need. They have a CC0 public domain license, but one limitation: they can not be redistributed, sold.

6 # Stocksnap.io

A fantastic search of high-quality photographs and a broad theme has a public domain license CC0, so we can also use them freely. It has a search engine, popular searches, and a multitude of categories, all of them, resources that make our task easier. It also gives you the option to upload your own photographs.

7 # Gratisography

It is a relatively small site with the other banks, but they also have images with a maximum resolution and, of course, with a public domain license. What characterizes this bank of images, is the ease to download it, just by clicking on the image it starts. Every week, new images come up, so it will not be long before they grow up and walk on the heels of the other portals.

8 # SplitShire

It has a section with the Top of the best photos, impressive photographs with a very high resolution. This bank allows you to download both images and videos, for it has 18 categories, with which you will find it easier to search. Regarding the license, not the specific one, you can download them for free, but making responsible use of them. The author of this image bank also has social networks where you can find his wonderful photographs.

9 # Lifeofpix

Lifeofpix is ​​formed by a large community of photographers, who share their photos with a CC0 public domain license. It has a gallery with 13 folders, where these photographers publish high-resolution images every week. We can also find videos.

10 # New Old Stock

This site has a peculiarity as well as special beauty. It is not a common image bank, they are old photographs that have been rescued from sites with a public domain license. They transport us to the past. This page, by clicking on your images, redirects you to Flickr, where you can download them. They also have a Twitter account where you can follow them.

Reasons To Create A Corporate Blog

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Creating a corporate blog is a useful way to achieve your brand’s objectives, increasing your reach and optimizing relationships with the potential audience. As you know, the digital era is updating everything in its path, especially when it comes to business. So those who are not able to stay on the internet, have little success.

Therefore, having a corporate blog is a good way to maintain constant communication with your users. Today we tell you the main reasons for your encouragement to create it.

7 Reasons why create a corporate blog

If you still do not know why maintaining a corporate blog is important to increase the reach of your brand, take a look at the following reasons:

 

1 # Increase contact with your users

Positioning yourself in the mind of the consumer is of vital relevance to be among your first purchase options. Through a corporate blog, you can keep your potential users up to date and foster a more lasting bond over time. All this, by offering content of value that suits your needs and interests.

It is a good way to maintain your digital presence and encourage your users to take a look at your products and/or services in real time.

 

2 # Build and consolidate your brand

 

By creating a corporate blog you help build and consolidate your brand in the market, especially in the digital one. For while you increase your reach, your reputation and create a positive image, your brand will take more relevance and consolidation. You can transmit your philosophy, your values, and structure, beyond a nice design or logo. You will give the impulse that you need to compete with the rest of the companies in your sector.

 

3 # You generate traffic to your website

A blog allows you to generate potential visits to your main website, where you can guide users during the purchase process. In this way, you increase the chances of visitors becoming customers. Since on your official website you can get all the information about your brand, products and/or services offered. As well as the ways to contact you. In short, it is a good way to stimulate conversions and sales.

 

4 # You trust your users

Create a corporate blog whereas a brand you treat relevant and interesting topics for your users, it is a way to contribute to optimizing the reputation. And at the same time, you can position your company as a trusted brand that provides valuable content to your audience. So you get to win the interest of your potential users.

And is that usually, the content that visitors consume in blogs come to influence their purchase decision. Hence, the importance of establishing itself as a brand that transmits confidence to its most potential customers.

 

5 # You Make Social Branding

 

Having a blog gives you the possibility to grow your brand in social networks and other virtual platforms. Mainly because a blog shares cool and interactive content that can be promoted in popular networks. Be it Twitter, Facebook, Instagram, Pinterest or LinkedIn, everything will depend on the networks that your potential users use the most.

For this reason, the actions of branding on the web are duplicated, since you adopt the same content to the particularities of each of the social platforms in which your brand is present. Samples respect to the consumption norms of each social network.

 

6 # You know the opinions of your potential users

Through the comments, you can know the opinions of your potential users, without the need to carry out large market studies. This, in turn, allows you to know which areas you need to improve and which ones to improve in order to continue to please the public.

 

7 # It is a key piece in a content marketing strategy

Creating a corporate blog is an excellent way to get valuable content to your users. Which manage to capture their attention and encourage them to know more about your company. And it is that a user before making his final purchase decision goes in search of information about his options, and of course he does it through the internet.

In a blog, you can share personalized and specialized content in your sector, where in addition to promoting your brand, you offer solutions to common problems. This is a plus to forge your own potential virtual community.

As you can see, creating a corporate blog is much more than saying what products and/or services you sell. It’s about creating a value relationship with your target audience. So, do you want to create a blog for your company?

How To Create An Effective Business Marketing Plan

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Do you pay proper attention to building a solid and effective strategy for your marketing team every year?

You should do it.

An annual marketing plan helps you take the right marketing strategy and achieve your business goals. Consider it as a high-level plan that guides the direction of your campaigns, business goals and the growth of your team.

Without it, the situation can become complex – and it is almost impossible to establish the budget you have to guarantee for the projects, the hiring and the outsourcing you’ll come across in a year if you don’t have a plan.

Keep in mind that the marketing plan you need varies by industry and by the goals of your marketing team. To simplify the creation, we have put together a list of what to include and some different planning models.

To begin, let’s see what a high-level marketing plan is.

 

Essential elements of a Marketing Plan

Marketing plans can get pretty gritty in reflecting the sector you work in, if you want to sell to consumers (B2C) or other companies (B2B) and how big your digital presence is. So here are six elements that every effective marketing plan includes:

1. Business Summary

 

In a marketing plan, your Business Summary is exactly what it looks like: a summary of your business. This includes your organization’s name, location, and mission statement – which should all be consistent with the company as a whole.

The Business Summary of your marketing plan also includes a SWOT analysis, which indicates the company’s strengths, weaknesses, opportunities, and threats. Be patient with your company’s SWOT analysis; you will be the one to write most of them based on how you complete the elements of the following marketing plan.

2. Business Initiatives

The Business Initiatives part of a marketing plan helps you to segment the various goals of your department. Be careful not to include large corporate initiatives that you would normally find in a business plan. This section of your marketing plan should highlight specific marketing projects. You will also describe the goals of those projects and how these goals will be measured.

3. Target Market

Here you will conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier. Furthermore, this element of your marketing plan will help you describe your sales sector, an analysis of your competitors, and your personal buyer. A person buyer is a semi-fictitious description of your ideal client, focused on features such as age, location, job title, and personal challenges.

4. Market Strategy

Your Market Strategy uses the information contained in the Reference Market section to describe how your company should approach the market. What will your business offer your buyers that your competitors are not already offering? In the full version of a marketing plan, this section may contain “the seven marketing P’s”. These P are products, prices, places, promotions, people, processes and physical evidence. (You’ll find more information on these seven elements in our free marketing plan template, which you can download below.)

5. Budget

Don’t misunderstand the Budget element of your marketing plan with the price of your products or other financial data of the company. Your budget describes how much money the company has allocated to the marketing team to carry out the initiatives and goals listed in the previous elements. Depending on how many individual expenses you have, you should try to divide this budget based on specific expenses. For example, marketing expenses include a marketing agency, marketing software, paid promotions and events (the ones you will host and/or participate in).

6. Marketing channels

Finally, your marketing plan will include a list of your marketing channels. While your company could promote the product itself using advertising space, with the marketing channels you publish the content that educates your buyers, generate contacts and spread the knowledge of your brand.

If you publish (or intend to publish) on social media, this is the right place to talk about it. Use the Marketing Channels section of your marketing plan to expose on which social networks you want to start a page of your business, what you will use this social network for and how you will measure your success on these channels. Part of the purpose of this section is to demonstrate to your superiors, both inside and outside of Marketing, that these channels will grow the business.

Businesses with a strong social media presence could also consider deepening a social media strategy in a separate model of a social media plan.

Get the first results and climb quickly!

The best way to plan your annual marketing plan is to get the first results quickly, so you can quickly scale and focus (together with your team) on more challenging goals and more sophisticated projects before the fourth quarter.

So what do you think? Ready to go?

Web Hosting, Everything You Need To Know

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Web hosting is an indispensable service that you should consider when launching your own web page. Or, if you already have it and want to jump to an accommodation with more guarantees. But, what is a hosting? Which is the most appropriate? Why is it important to host the web on a good server? We answer all these questions in this note.

What is a web hosting?

 

web hosting

 

In simple words, it is a service where a provider rents you a server connected to the internet. In this rented space you can store all the files, files or data required for your website to work properly.

In turn, a server is a physical computer that works continuously so that your page can be available 24 hours a day, 7 days a week for anyone who wants to see it. Basically, it is a machine that is connected to the Internet through a network that has a wider bandwidth than the usual domestic connections.

In this way, whoever provides the hosting is responsible for keeping the server running uninterrupted. In addition, it must ensure its security, that is, protect it from malicious attacks. And especially, be able to transfer your complete content (text, images, videos, files in general) from the server to the browsers of your visitors.

 

How does hosting or web hosting work?

When you decide to start a new online site or an application, you have to locate a web hosting company that can provide you with space on a server. As we discussed in previous lines, your provider will be responsible for storing all your files, databases and materials on the server.

In this way, every time someone writes in the address bar of your browser, the domain name of your website, your server must respond automatically. That is, you must transfer all the indispensable files to attend the search.

The hosting plans are very varied, you must select the one that best suits your needs and acquires them. If it is a small project that you just start, it is best to opt for a basic plan. Then, when your website grows and you need more space on the server, then you can jump to a more advanced plan.

In general, hosting accounts have a graphical user interface where you can manage every detail of your page. So it is not essential that you have extensive programming knowledge to attend to daily web administration tasks.

 

Types of web hosting

Hosting service providers offer a full range of hosting types in order to respond to their different clients. The most frequent are:

 

Shared Hosting

 

It is the most usual in web hosting since it is an ideal alternative for small businesses and blogs. In this case, you share a server with several clients of your hosting provider. That is those websites hosted on the same server share all the resources. For example, computing power, disk space, memory, and more aspects.

The good thing about this type of web hosting is that the plans are more economical, and it is ideal for beginners. However, as a relevant negative point, the loading of one website can affect another.

 

VPS Hosting (Virtual Private Server)

 

It is a type of Virtual Private Server (VPS) where although you still continue to share the server with other users, the hosting provider assigns you a separate partition. All this, depending on your specific needs. For example, you can get more processor power or memory.

This type of web hosting is ideal for medium-sized companies that are growing. The main advantage of the VPS is that the performance of your website will not be affected by the traffic increases of the other sites with which you share a server. However, keep in mind that you will need more technical knowledge for server administration.

 

Specialized Hosting

 

Specialized web hosting is a particular form of shared hosting. But created by application owners or sites like WordPress, Joomla, Prestashop, and Magento. When acquiring, for example, a specialized hosting in WordPress, your server will be configured specifically for this website. So your page will come with pre-installed plugins.

The point in favor of this type of hosting is that thanks to the highly optimized configuration, your website will load much faster, and will work with fewer inconveniences. Of course, as a not so favorable point, the prices of the plans are higher. Although it will be worth the investment.

 

Dedicated Hosting

 

You will simply have your own physical server exclusively dedicated to your website. So you will have more flexibility, you can configure your server as best you want. In addition, you can also choose the software and operating system you want to use. In short, the hosting configuration can adapt perfectly to your needs.

As a negative point, you will need more technical knowledge for the configuration. And the subscription plans are higher than the previous ones.

 

Why is it important to host the web on a good server?

By choosing a good hosting server you will have storage in SSD hard drives for faster access, improving response times. In addition, you can be at the forefront with the latest technological advances. For example, the HTTP/2 protocol that speeds up your website without having to make changes to the source code, providing incredible download times. And very important, you can access SSL Certificates to protect the exchange of relevant data, avoiding malicious attacks.

 

web hosting

 

A good hosting improves the positioning of your website, as well as the user experience by accelerating load times, providing confidence and security. And it gives an optimal promotion of your site.

Digital Marketing For 2019: What Trends Will We See?

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There is no doubt that the digital marketing boom continues in constant and rapid growth. However, with new technological tools being born every day, marketing techniques have also evolved. A company that knows how to stay ahead of the update curve, will be able to continue standing up to such competition. So, what trends does online marketing provide for next 2019? In this note, we mention them to you.

Digital marketing trends for 2019

 

digital marketing

 

Let’s review the most relevant ones:

 

New dimensions in programmatic advertising

Considering the forecasts of the Programmatic Marketing Forecasts, shared by Zenith, approximately 67% of the global display advertising will be distributed programmatically in the year 2019. A figure that represents an increase, because in 2017 this figure was located in 59%.

Added to this, we will also see that the video will be achieved by programmatic advertising. Well, according to Forbes, more than 80% of all the advertising video of 2019, will be programmatic. So for the next year, we will see new dimensions of digital marketing around Programmatic Advertising. Thanks to the increasing use of Artificial Intelligence in the automation of the purchase of advertisements.

Recall that programmatic advertising is an automatic procedure that allows linking a brand with its most appropriate users. Right at the right time and place (channel) to show ads for products and/or services that suit your needs.

 

Voice search and voice marketing

Have you heard about virtual assistants like Siri, Cortana, Alexa and Google Now? By 2019, voice searches will take on greater relevance in digital marketing strategies. In fact, marketing studies estimate that 50% of all searches in browsers (on mobile devices or computers) will be by voice by 2020.

And it is that doing a virtual consultation through the voice tools is much faster. Therefore, major brands have decided to start incorporating this technology into their digital strategies. A well-known example is Domino’s Pizza, which uses voice searches as a channel to increase sales. Allowing customers to order pizzas using Alexa.

So if we want to appear among the first results thrown by a virtual assistant, voice searches should have a special value in our SEO strategy. In this way, CTR (Click-Through Rate) levels can be greatly benefited.

 

Influencer marketing

Without a doubt, the success that influencers are having is essential for the growth of brands. Precisely for this reason, by 2019 digital marketing strategies will further strengthen the need to collaborate with key influencers for a brand.

In relation to this, according to Nielsel, approximately 92% of consumers feel more confident about the content created by another (recognized) user than in conventional advertising. So in the next year will continue its growth.

 

Fast content

The brief contents continue to triumph in digital strategies. But not just any content, but the most attractive and fastest will be the one that will hook the user more easily. By 2019, we will see further growth of this topic. Above all, with the incorporation of new functions that will allow the user to increase their interaction.

The benefits for the brands when incorporating the contents of instant consumption in their digital marketing strategy, is that it favors their rate of CTR (Click-Through Rate). And of course, the presence of the brand is strengthened.

 

Context Marketing

It is considered as the next step in content marketing. New technologies have made the context more relevant, highlighting how important it is to present timely content, at the right time and to the right customer.

In this way, the scope of online marketing strategies is maximized, reaching customers with similar tastes for the main communication channels they usually use. And, of course, providing the required information at the most key moment.

 

Augmented and virtual reality in E-Commerce

The inclusion of augmented and virtual reality in electronic commerce has begun to offer interesting alternatives. And is that these technologies allow, among other things, previsualize (through applications) products before the final purchase. In addition, virtual environments where you have the possibility to interact and make payments, are also an interesting option for eCommerce.

The purpose of this digital marketing trend is to address the constant changes in users’ consumption patterns, by applying new technologies that allow them to adapt more precisely to their needs and tastes.

 

digital marketing

 

As you can see, the year 2019 will bring a series of incredible changes in digital marketing. Are you ready for what is coming ?!

Restaurant Marketing Strategies To Attract Customers

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Restaurant marketing encompasses a series of techniques and strategies that, among other things, allow attracting new and potential customers to your restaurant. Recall that the behaviors and needs of users are constantly evolving. Therefore, it is essential to implement new strategies in order to follow the most innovative trends in the market. And, of course, ensure a more personalized experience for the target user.

Restaurant marketing, strategies to attract potential customers

 

gastronomic marketing

 

Like any marketing variant, the marketing oriented to the restaurant industry demands new practices that allow the adaptation of changes in the behaviors, needs and tastes of the potential users. This will lead to a more opportune scenario to attract new and potential customers. So, lean on the following marketing strategies, especially restaurant-oriented:

 

Promote tailor-made products

All users, not just diners, love that their favorite brands share content, products and/or personalized services according to their requirements. In the case of restaurant marketing, tailor-made products are an effective alternative to meet the requests of the target public.

A well-known success story is that of Starbucks, where its users can create their coffee according to their tastes since they have different alternatives in flavors and presentations to respond to the particular profile of each of their users.

Something like this you can put into practice according to the specialty of your restaurant. As for example, personalized pizzas, salads made to measure or individualized ice cream, is a good tactic to stand out from the competition.

 

Promote well-being through food

The more you humanize your brand, the better results you will achieve. There is a new trend in favor of the well-being of diners through healthy and delicious food. These include respectful food, where healthy alternatives are offered to users, without losing taste and presentation.

A proof of this trend is a large number of photos we can see on social networks like Instagram. There, the photographs of healthy foods are accompanied by hashtags “#realfood” or “#healthyfood”. Both are popular movements with an impressive scope.

 

Optimize the user experience

With so much competition that there is in the culinary industry it is essential that you contribute a differentiating value to your brand. It is no longer enough to offer good food, now you have to worry about also providing an experience. It is an essential strategy around restaurant marketing. How to get it? Just enough to offer a pleasant stay in your establishment, for example, live music, weekly shows, speed up the service, create an attractive and welcoming, a farewell when leaving the restaurant … In short, pleasant attention to infer in positive reactions.

 

Connect with younger users

Millennials are an important part of almost all sectors of the market, especially restaurants. Considering that this type of users have a higher level of preparation, more determining demands and more evolutionary needs, it is essential that you connect with them in such a way that you can anticipate their wishes. A very effective tactic is to use social networks as the main communication channel where you share valuable, dynamic and interactive information. You must strategically approach them to attract them and then build loyalty.

 

Offer free WiFi

Technology consumes us all. Therefore, you must offer a different service to your users, complement your value proposition with free WiFi. If your business provides something as indispensable as free internet, you can be sure that it will appear as the main alternative when your users are looking for an establishment to eat.

 

Get attractive images

A good restaurant marketing tactic is to make your users fall in love with their eyes so that they decide to try your food dishes. To do this, try to achieve attractive and appealing images.

 

Give relevance to promotions

Discounts, promotions and gift vouchers are still effective in any type of business. What if you offer a discount for Mother’s Day? Your diners will love this idea! Join the trends, reward your users for their loyalty and, in this way, attract new customers.

 

gastronomic marketing

These restaurant marketing strategies are ideal to expand your number of clients, put them into practice now. You can complement them with keys for marketing for restaurants.

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