Communication AdCortex

The 7 Most Used Communication Channels

Written by admin on April 1, 2019. Posted in Marketing, SEO. Leave a Comment

There are different ways to communicate and also different means to establish this communication. When we think of clients, this is even more evident, since your audience can look for you in many communication channels. For this reason, it is important to know how to identify the best way to transmit your message to each person and each channel. Thinking about that, we select here the 7 main online channels that can help you in your business.

What are the communication channels?

Communication channels are tools used by companies to establish a relationship with their audience and communicate with them. The channels enhance the experience between the client and the brand, strengthening relationship marketing and providing recognition to the company and impact on sales.

Through them you can:

Present your clients with a new product or service;
Keep people informed about everything related to your area of action;
Answer your questions and comments;
Share materials that can bring your audience closer to your brand.

Therefore, when choosing the channel you will use, it must be one that provides information, that helps your audience adding value and offering solutions.

Know what are the pain points, the doubts, the wishes, and the objectives of your consumer. In this way, you will be able to create useful content to establish a relationship with it.

What are the communication channels for?

Communication channels help build and root your brand with your audience, intensifying sales, and helping you understand their behavior. They function as a bridge between you and your audience. Therefore, knowing how to work in each channel is as fundamental as choosing your buyer persona, because your digital marketing strategy will be built on that.

There is no specific channel that brings you a bigger and better result. Everything depends on your business and the profile of your customers. But since there are several communication channels, it is recommended that you be in more than one. In this way, the public will have more than one customer service option and you will have more opportunities to strengthen your relationship with them. Ideally, opt for a form of communication that is related to the culture of the company and that manages to dialogue easily and adequately in each channel.

You must be wondering what are the most used channels, right? Then let’s start.

1. Social Media

Social networks are widely used as a strategy to strengthen the relationship with the customer, because they allow you to interact directly with the public, in addition to increasing their involvement with the brand. In it, you can respond to comments and offer relevant content in various formats, such as photos, videos, and texts. It is worth remembering that each audience in each network has different behavior. Therefore, it is necessary to create content related to each medium.

To learn more about the topic, read our post about types of content for social networks.

2. Blogs

This is the most used means to provide educational information on various issues. With blogs, it is possible to build a cycle of publications and create new ways of approaching your audience. The idea of the blog is to expose your knowledge showing not only the subject in which you have recognized authority but also covering general topics of interest to your audience.

When you offer educational content you create a relationship with your audience, as you answer their doubts about different issues related to the market. This also helps to transform you into an authority in your market.

It is important to keep the blog always updated. In this way, you create a dynamic, since your audience knows that you will always publish texts. That increases your visibility, loyalty to your visitors, and conquer the confidence of your client. In addition, there are several other strategies behind a blog, from the insertion of a banner with sponsored links to the inclusion of a space for questions and suggestions related to your business. It is worth exploring all these opportunities.

3. Email marketing

The email marketing is a communication channel that allows deliver personalized message for a base of leads and customers. This channel is widely used for its low cost, and for speaking directly with an audience that already showed interest in your business. You can use it both to talk about your brand, to send a promotion, give ads or offer rich content for your client. Today, there are various email triggering tools that automate the entire process, from creation to measurement of the result. One of them is the MailChimp , do not forget to know it.

4. Customer service

This sector, which is often the gateway for the user, goes beyond customer service to clarify their doubts and solve their problems. Quality care transforms customer pain point solution and can turn a defender of the brand. In addition to anticipating possible difficulties, through customer service you can identify bottlenecks and discover your main doubts and needs. You can offer this service via email, phone or chat.

The important thing is to have a qualified team, with a high level of knowledge about your business and to provide good service to your customers.

5. Videos

This format of disclosure that grew significantly in recent times is among the consumer favorites for the public today. Today, videos are not used only for entertainment or dissemination of products and services. They are also produced and thought for didactic and educational purposes. This type of content, in addition to being fast and attractive, facilitates the understanding of the message.

Just as the communication channels presented are important, so is creating a content marketing strategy for your video. Your audience needs to have a true experience that is interesting to take it to the main objective of the video, whether it is selling or reporting something.

6. Discussion forums

Widely used by online course students, the discussion forum is a digital channel focused on collective interaction. In it, all users manage to communicate and exchange experiences, both good and bad. It is exactly for this reason that it is interesting to be present in these communication channels, mainly if there is a forum about your business. Having knowledge of this, you can mediate the discussions on a certain topic, you can clarify doubts to enhance the understanding of the content, or even understand the problems of a dissatisfied customer.

7. External complaint channels

Since not everything is flowers, it is very common to have unsatisfied customers who claim your product or service in communication channels that you do not necessarily control. Web pages of claims services or customer service are used to show that dissatisfaction and it is important that you not only know everything that is being placed in them but also that you respond to complaints. Thus, you manage to understand your client and you can even take measures to change the perception he has of your business.

Why use more than one communication channel?

Choosing the appropriate communication channels for each situation is very important for the success of your business Believe us, you will have to use more than one channel, in the end, your audience can be in all of them and you will never know it if you do not use them. But if you work alone, or do not yet have a team that can help you in each channel, do not run trying to use them all.

It is important to answer questions and receive suggestions from your customers, and when you have many channels to communicate the task can be long and difficult to control.

Thus:

Define strategies

Observe all the communication channels used to keep them always up-to-date. It is important to post new content at least once a week and have an editorial calendar to help you in that.

Investigate

Stay updated! Create a daily reading routine to keep you informed of the main events of your digital market. That helps when it comes to producing your content.

Manage all your communication channels

It is very easy to forget about some communication channel, which will make your clients’ messages accumulate. So that does not happen, create a management routine and verify all the comments that your business receives.

Identify your buyer person

The person is a fictitious character that represents your ideal client. She has all the characteristics of the people for whom you intend to direct your product or service. Unlike the target audience, when we create a person, we look for more detailed characteristics, such as habits, personality, desires and needs. The creation of the person will direct your product to the right people, in addition to showing which are the channels of communication with which your audience interacts more. This way, you will really understand where you need to be present to talk with your audience.

3 Formats For Advertising On Social Networks

Written by admin on March 30, 2019. Posted in Marketing, SEO. Leave a Comment

Social media plays a key role in the communication of a company, so it is not surprising that these 3 formats have emerged for social media advertising, to help brands show their product more visually and reach a wider audience. We review some of the most innovative advertising formats.

3 formats for advertising on social networks

Facebook Collection

Mark Zuckerberg’s company recently launched a new mobile advertising format called the Facebook Collection. Mobile devices have changed the way we communicate and also the way in which brands promote their products or services. More and more products that we acquire through the Smartphone. A study by IAB Spain reveals that 41% of individuals residing in Spain have purchased through the Smartphone.

This, together with the fact that we live in a visual era, has meant that companies such as Facebook are dedicated to launching exclusive formats for mobile devices. Its operation is very simple. In the Collection ads, a video or main image appears, followed by some images of the products offered by the brand. When clicking on the ad, up to 50 different products will be displayed. You have the possibility to click on each of them and get more details about it, and you can even make the purchase.

Its main advantage is that the load times are reduced in relation to the purchase in web pages, generating a better shopping experience for the user.

YouTube Bumper Ads

YouTube Bumper Ads is another example of the Smartphone has become an essential part of our lives. This new advertising format is based on Snackable Content. Snackable Content consists of offering small content capsules to capture the user’s attention. This although you do not believe it, it is really very useful since according to several studies, the average attention that an adult is of only 2.8 seconds.

The time is gold! Given the immense amount of information, brevity is a point in favor. YouTube seemed to be quite clear and launched an ephemeral format last year of only 6 seconds. Previously, YouTube’s advertising videos lasted between 15 seconds and 1 minute depending on the chosen format. With the arrival of the Bumper Ads, the time is considerably reduced.

This new advertising format can appear at the beginning, during, or at the end of the video. The Bumper Ads, are focused on launching very direct and simple messages to remember. Of course, there is a detail that so far did not happen in most YouTube formats: Bumper Ads cannot be skipped.

Twitter Conversational Ads

Interactivity is one of the possibilities offered by new social media. In the current era, the user is not only satisfied with purchasing a product but also wants to be able to contact the brand and have their voice heard and Twitter has given them that possibility.

Last summer, he launched a new advertising format based on interaction with the user, Conversational Ads. This format has been seen in Spain recently during the broadcast of several series on the national scene. Twitter Conversational Ads consists of offering exclusive content. The brand publishes a tweet that allows you to know something that otherwise would not be possible for you. But this content has a particularity: it is blocked. Do you want to know what is hidden behind the tweet? Tweet with the hashtag to unlock it.

This format has been widely used mainly by television networks, which have taken advantage to offer exclusive advances and additional content. After reviewing these three formats for advertising on social networks, there seems to be a tendency to offer formats oriented almost exclusively to the mobile. Maybe next time the list will continue to expand, while we will continue to learn everything about these 3.

How To Use Telegram As A Marketing Tool

Written by admin on March 28, 2019. Posted in Marketing, SEO. Leave a Comment

While Telegram is not as popular an application as WhatsApp, it is also an ideal alternative to enhance your marketing strategy. And everything that can serve as a good tool to increase the reach of your brand, is an option that is worth knowing more thoroughly. So in this post, we tell you more about this application and its link to the market industry.

What is Telegram?

First of all, do you know the Telegram application? If you have not done it yet, we present it to you. This is a kind of combination between conventional email and WhatsApp. A free instant messaging application, fast and secure in the exchange of messages. It also adapts perfectly to all devices and operating systems, since it is based in the cloud.

With Telegram, you have the opportunity to send messages in text, photos, files of any format, and videos. In addition, you have the possibility to create dynamic social, family or workgroups. One of the main advantages that you can take advantage of in your marketing strategy is the creation of bots … Yes, since a long time ago, this application implemented the bots. Mainly because of that, it is a good ally for your marketing strategy.

Telegram and Marketing: Is this combination feasible?

A definite YES! The strongest point of this application is that it supports the creation of channels, these can be designed with unlimited users, and only administrators can create and disseminate the content. In this way, the channel is prevented from transforming into an uncontrolled chat.

So the best way to take advantage of Telegram is by creating a public channel that would act as a powerful window to strengthen a special bond with your potential users. And is that this application is one of the best communication tools. And, unlike other applications, this tool has an amazing desktop version, similar to Skype. It can be installed in different devices to be used at the same time. Therefore, it is great to carry a good marketing campaign where different components are covered.

Another advantage of this application is its level of security and message encryption. Considering that the main purpose of Telegram is to differentiate itself from its competitors (WhatsApp, in the first place), it tries to provide a more satisfactory user experience. To do this gives relevance to security, has ensured that the protection of conversations is given under more powerful encryption. And, in relation to the personal data of third parties (advertisers), they are safeguarded.

And as the last advantage, but not least, the file transfer is also a plus of this application. Its ability to share an unlimited number of files (up to 1.5GB) is phenomenal. In the channels, this will allow offering more possibilities to the users of sharing documents, photographs, audios.

Going deeper into the Telegram bots

Another advantageous point that we must break down more deeply is the bots, in previous lines, we made a brief mention of them. But this is the real touch of gold that makes this application stand out, so it’s worth knowing more about it.
Telegram bots are similar to users but automatic. That is, you can chat with a bot and, according to the type of robot selected, it will have the capacity to perform certain specific actions that will be previously defined.

Chatbots is greater reach, personalization of messages, more fidelity, and, therefore, more possibilities for conversion and sales. And bots could also be an excellent form for you to collect relevant information about your target audience.

In addition, every time you share an entry in your blog, or upload a new video on your YouTube channel, the bot will automatically publish it among your channel’s followers. So you can encourage more follow-up and more loyalty of your users to your brand.

All this, thanks to the bots are a good way of customer service, through which you can build a more valuable relationship with your target audience. As collateral benefits, you will have more chances to increase the conversion rate, sales levels, and database of your business.

As you see, Telegram is an effective alternative to enhance your marketing strategy, it is an excellent tool.

Reasons To Create A Corporate Blog

Written by admin on March 20, 2019. Posted in Marketing, SEO. Leave a Comment

Creating a corporate blog is a useful way to achieve your brand’s objectives, increasing your reach and optimizing relationships with the potential audience. As you know, the digital era is updating everything in its path, especially when it comes to business. So those who are not able to stay on the internet, have little success.

Therefore, having a corporate blog is a good way to maintain constant communication with your users. Today we tell you the main reasons for your encouragement to create it.

7 Reasons why create a corporate blog

If you still do not know why maintaining a corporate blog is important to increase the reach of your brand, take a look at the following reasons:

1 # Increase contact with your users

Positioning yourself in the mind of the consumer is of vital relevance to be among your first purchase options. Through a corporate blog, you can keep your potential users up to date and foster a more lasting bond over time. All this, by offering content of value that suits your needs and interests.

It is a good way to maintain your digital presence and encourage your users to take a look at your products and/or services in real time.

2 # Build and consolidate your brand

By creating a corporate blog you help build and consolidate your brand in the market, especially in the digital one. For while you increase your reach, your reputation and create a positive image, your brand will take more relevance and consolidation. You can transmit your philosophy, your values, and structure, beyond a nice design or logo. You will give the impulse that you need to compete with the rest of the companies in your sector.

3 # You generate traffic to your website

A blog allows you to generate potential visits to your main website, where you can guide users during the purchase process. In this way, you increase the chances of visitors becoming customers. Since on your official website you can get all the information about your brand, products and/or services offered. As well as the ways to contact you. In short, it is a good way to stimulate conversions and sales.

4 # You trust your users

Create a corporate blog whereas a brand you treat relevant and interesting topics for your users, it is a way to contribute to optimizing the reputation. And at the same time, you can position your company as a trusted brand that provides valuable content to your audience. So you get to win the interest of your potential users.

And is that usually, the content that visitors consume in blogs come to influence their purchase decision. Hence, the importance of establishing itself as a brand that transmits confidence to its most potential customers.

5 # You Make Social Branding

Having a blog gives you the possibility to grow your brand in social networks and other virtual platforms. Mainly because a blog shares cool and interactive content that can be promoted in popular networks. Be it Twitter, Facebook, Instagram, Pinterest or LinkedIn, everything will depend on the networks that your potential users use the most.

For this reason, the actions of branding on the web are duplicated, since you adopt the same content to the particularities of each of the social platforms in which your brand is present. Samples respect to the consumption norms of each social network.

6 # You know the opinions of your potential users

Through the comments, you can know the opinions of your potential users, without the need to carry out large market studies. This, in turn, allows you to know which areas you need to improve and which ones to improve in order to continue to please the public.

7 # It is a key piece in a content marketing strategy

Creating a corporate blog is an excellent way to get valuable content to your users. Which manage to capture their attention and encourage them to know more about your company. And it is that a user before making his final purchase decision goes in search of information about his options, and of course he does it through the internet.

In a blog, you can share personalized and specialized content in your sector, where in addition to promoting your brand, you offer solutions to common problems. This is a plus to forge your own potential virtual community.

As you can see, creating a corporate blog is much more than saying what products and/or services you sell. It’s about creating a value relationship with your target audience. So, do you want to create a blog for your company?

Restaurant Marketing Strategies To Attract Customers

Written by admin on March 18, 2019. Posted in Marketing, SEO. Leave a Comment

Restaurant marketing encompasses a series of techniques and strategies that, among other things, allow attracting new and potential customers to your restaurant. Recall that the behaviors and needs of users are constantly evolving. Therefore, it is essential to implement new strategies in order to follow the most innovative trends in the market. And, of course, ensure a more personalized experience for the target user.

Restaurant marketing, strategies to attract potential customers

Like any marketing variant, the marketing oriented to the restaurant industry demands new practices that allow the adaptation of changes in the behaviors, needs and tastes of the potential users. This will lead to a more opportune scenario to attract new and potential customers. So, lean on the following marketing strategies, especially restaurant-oriented:

Promote tailor-made products

All users, not just diners, love that their favorite brands share content, products and/or personalized services according to their requirements. In the case of restaurant marketing, tailor-made products are an effective alternative to meet the requests of the target public.

A well-known success story is that of Starbucks, where its users can create their coffee according to their tastes since they have different alternatives in flavors and presentations to respond to the particular profile of each of their users.

Something like this you can put into practice according to the specialty of your restaurant. As for example, personalized pizzas, salads made to measure or individualized ice cream, is a good tactic to stand out from the competition.

Promote well-being through food

The more you humanize your brand, the better results you will achieve. There is a new trend in favor of the well-being of diners through healthy and delicious food. These include respectful food, where healthy alternatives are offered to users, without losing taste and presentation.

A proof of this trend is a large number of photos we can see on social networks like Instagram. There, the photographs of healthy foods are accompanied by hashtags “#realfood” or “#healthyfood”. Both are popular movements with an impressive scope.

Optimize the user experience

With so much competition that there is in the culinary industry it is essential that you contribute a differentiating value to your brand. It is no longer enough to offer good food, now you have to worry about also providing an experience. It is an essential strategy around restaurant marketing. How to get it? Just enough to offer a pleasant stay in your establishment, for example, live music, weekly shows, speed up the service, create an attractive and welcoming, a farewell when leaving the restaurant … In short, pleasant attention to infer in positive reactions.

Connect with younger users

Millennials are an important part of almost all sectors of the market, especially restaurants. Considering that this type of users have a higher level of preparation, more determining demands and more evolutionary needs, it is essential that you connect with them in such a way that you can anticipate their wishes. A very effective tactic is to use social networks as the main communication channel where you share valuable, dynamic and interactive information. You must strategically approach them to attract them and then build loyalty.

Offer free WiFi

Technology consumes us all. Therefore, you must offer a different service to your users, complement your value proposition with free WiFi. If your business provides something as indispensable as free internet, you can be sure that it will appear as the main alternative when your users are looking for an establishment to eat.

Get attractive images

A good restaurant marketing tactic is to make your users fall in love with their eyes so that they decide to try your food dishes. To do this, try to achieve attractive and appealing images.

Give relevance to promotions

Discounts, promotions and gift vouchers are still effective in any type of business. What if you offer a discount for Mother’s Day? Your diners will love this idea! Join the trends, reward your users for their loyalty and, in this way, attract new customers.

These restaurant marketing strategies are ideal to expand your number of clients, put them into practice now. You can complement them with keys for marketing for restaurants.

Tag: Communication