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How To Use Telegram As A Marketing Tool

Written by admin on March 28, 2019. Posted in Marketing, SEO. Leave a Comment

While Telegram is not as popular an application as WhatsApp, it is also an ideal alternative to enhance your marketing strategy. And everything that can serve as a good tool to increase the reach of your brand, is an option that is worth knowing more thoroughly. So in this post, we tell you more about this application and its link to the market industry.

What is Telegram?

First of all, do you know the Telegram application? If you have not done it yet, we present it to you. This is a kind of combination between conventional email and WhatsApp. A free instant messaging application, fast and secure in the exchange of messages. It also adapts perfectly to all devices and operating systems, since it is based in the cloud.

With Telegram, you have the opportunity to send messages in text, photos, files of any format, and videos. In addition, you have the possibility to create dynamic social, family or workgroups. One of the main advantages that you can take advantage of in your marketing strategy is the creation of bots … Yes, since a long time ago, this application implemented the bots. Mainly because of that, it is a good ally for your marketing strategy.

Telegram and Marketing: Is this combination feasible?

A definite YES! The strongest point of this application is that it supports the creation of channels, these can be designed with unlimited users, and only administrators can create and disseminate the content. In this way, the channel is prevented from transforming into an uncontrolled chat.

So the best way to take advantage of Telegram is by creating a public channel that would act as a powerful window to strengthen a special bond with your potential users. And is that this application is one of the best communication tools. And, unlike other applications, this tool has an amazing desktop version, similar to Skype. It can be installed in different devices to be used at the same time. Therefore, it is great to carry a good marketing campaign where different components are covered.

Another advantage of this application is its level of security and message encryption. Considering that the main purpose of Telegram is to differentiate itself from its competitors (WhatsApp, in the first place), it tries to provide a more satisfactory user experience. To do this gives relevance to security, has ensured that the protection of conversations is given under more powerful encryption. And, in relation to the personal data of third parties (advertisers), they are safeguarded.

And as the last advantage, but not least, the file transfer is also a plus of this application. Its ability to share an unlimited number of files (up to 1.5GB) is phenomenal. In the channels, this will allow offering more possibilities to the users of sharing documents, photographs, audios.

Going deeper into the Telegram bots

Another advantageous point that we must break down more deeply is the bots, in previous lines, we made a brief mention of them. But this is the real touch of gold that makes this application stand out, so it’s worth knowing more about it.
Telegram bots are similar to users but automatic. That is, you can chat with a bot and, according to the type of robot selected, it will have the capacity to perform certain specific actions that will be previously defined.

Chatbots is greater reach, personalization of messages, more fidelity, and, therefore, more possibilities for conversion and sales. And bots could also be an excellent form for you to collect relevant information about your target audience.

In addition, every time you share an entry in your blog, or upload a new video on your YouTube channel, the bot will automatically publish it among your channel’s followers. So you can encourage more follow-up and more loyalty of your users to your brand.

All this, thanks to the bots are a good way of customer service, through which you can build a more valuable relationship with your target audience. As collateral benefits, you will have more chances to increase the conversion rate, sales levels, and database of your business.

As you see, Telegram is an effective alternative to enhance your marketing strategy, it is an excellent tool.

10 Banks Of Free Images That Will Save You From A Hurry

Written by admin on March 22, 2019. Posted in Marketing, SEO. Leave a Comment

Because “a picture is worth a thousand words”, we show you 10 banks of free images that will save you from more than one hurry. Before starting, you should bear in mind that there are different types of licenses for use when referring to images. Some of them allow reuse with and without modifications, non-commercial reuse, or commercial reuse.

The images, for the most part, are protected by copyright. This means that they already have an owner and make it impossible for us to use them legally. For this reason and so that you never have to worry about the rights of an image, add these 10 banks of free images to your favorites!

1# Pixabay

Excellent image bank, where we can find photos, illustrations, vectors, and videos. It also contains a section of search tools, with which we can apply filters to find exactly what we want. The license of all your images is from Creative C0mmons, which means that it is in the public domain, without reserved rights and therefore, allows you to use them for the purpose you want. It is one of the very few pages that we find in Spanish, and where you can search easily if yours is not English.

2 # Pexels

Pexels is a bank of images with numerous resources. It is a community of photographers from all over the world, who have the option to upload up to five photos on the same day, all their images are public domain CC0. In spite of not having a translation into Spanish, it is possible to choose between English or German to navigate through it. Therefore, the words related to the search must be in that language.

3 # Magdeleine

When you enter the page, you show us your mission, a new image per day. This page collects images of high quality, with landscapes, nature, mostly public domain. The others, you just have to grant the author attribution, putting your name and link at the time of use.

4 # Unsplash

This bank of images created by the agency Crew Labs was born with a strict policy, it was only possible to upload 10 daily photos with a CCO Zero license. With this license, the user is allowed to copy, modify, distribute, and publish the photos for free and at no cost. Politics that after its great popularity had to suspend.

Musicians, photographers, artists, every creative person, and for the most part independent are those who manage to make this bank of images a place to find almost all the themes. In addition, one of the things that we like most is the possibility of searching for terms related to our main query. All a success if you find yourself a little hesitant.

5 # Stokpic

The operation of Stokpic is to upload 10 new photos every two weeks, which as we can see if we subscribe, they send them to us themselves. These are organized into 16 categories with their corresponding labels and also have a search engine. All this to make it easier for us to find the image we need. They have a CC0 public domain license, but one limitation: they can not be redistributed, sold.

6 # Stocksnap.io

A fantastic search of high-quality photographs and a broad theme has a public domain license CC0, so we can also use them freely. It has a search engine, popular searches, and a multitude of categories, all of them, resources that make our task easier. It also gives you the option to upload your own photographs.

7 # Gratisography

It is a relatively small site with the other banks, but they also have images with a maximum resolution and, of course, with a public domain license. What characterizes this bank of images, is the ease to download it, just by clicking on the image it starts. Every week, new images come up, so it will not be long before they grow up and walk on the heels of the other portals.

8 # SplitShire

It has a section with the Top of the best photos, impressive photographs with a very high resolution. This bank allows you to download both images and videos, for it has 18 categories, with which you will find it easier to search. Regarding the license, not the specific one, you can download them for free, but making responsible use of them. The author of this image bank also has social networks where you can find his wonderful photographs.

9 # Lifeofpix

Lifeofpix is formed by a large community of photographers, who share their photos with a CC0 public domain license. It has a gallery with 13 folders, where these photographers publish high-resolution images every week. We can also find videos.

10 # New Old Stock

This site has a peculiarity as well as special beauty. It is not a common image bank, they are old photographs that have been rescued from sites with a public domain license. They transport us to the past. This page, by clicking on your images, redirects you to Flickr, where you can download them. They also have a Twitter account where you can follow them.

Reasons To Create A Corporate Blog

Written by admin on March 20, 2019. Posted in Marketing, SEO. Leave a Comment

Creating a corporate blog is a useful way to achieve your brand’s objectives, increasing your reach and optimizing relationships with the potential audience. As you know, the digital era is updating everything in its path, especially when it comes to business. So those who are not able to stay on the internet, have little success.

Therefore, having a corporate blog is a good way to maintain constant communication with your users. Today we tell you the main reasons for your encouragement to create it.

7 Reasons why create a corporate blog

If you still do not know why maintaining a corporate blog is important to increase the reach of your brand, take a look at the following reasons:

1 # Increase contact with your users

Positioning yourself in the mind of the consumer is of vital relevance to be among your first purchase options. Through a corporate blog, you can keep your potential users up to date and foster a more lasting bond over time. All this, by offering content of value that suits your needs and interests.

It is a good way to maintain your digital presence and encourage your users to take a look at your products and/or services in real time.

2 # Build and consolidate your brand

By creating a corporate blog you help build and consolidate your brand in the market, especially in the digital one. For while you increase your reach, your reputation and create a positive image, your brand will take more relevance and consolidation. You can transmit your philosophy, your values, and structure, beyond a nice design or logo. You will give the impulse that you need to compete with the rest of the companies in your sector.

3 # You generate traffic to your website

A blog allows you to generate potential visits to your main website, where you can guide users during the purchase process. In this way, you increase the chances of visitors becoming customers. Since on your official website you can get all the information about your brand, products and/or services offered. As well as the ways to contact you. In short, it is a good way to stimulate conversions and sales.

4 # You trust your users

Create a corporate blog whereas a brand you treat relevant and interesting topics for your users, it is a way to contribute to optimizing the reputation. And at the same time, you can position your company as a trusted brand that provides valuable content to your audience. So you get to win the interest of your potential users.

And is that usually, the content that visitors consume in blogs come to influence their purchase decision. Hence, the importance of establishing itself as a brand that transmits confidence to its most potential customers.

5 # You Make Social Branding

Having a blog gives you the possibility to grow your brand in social networks and other virtual platforms. Mainly because a blog shares cool and interactive content that can be promoted in popular networks. Be it Twitter, Facebook, Instagram, Pinterest or LinkedIn, everything will depend on the networks that your potential users use the most.

For this reason, the actions of branding on the web are duplicated, since you adopt the same content to the particularities of each of the social platforms in which your brand is present. Samples respect to the consumption norms of each social network.

6 # You know the opinions of your potential users

Through the comments, you can know the opinions of your potential users, without the need to carry out large market studies. This, in turn, allows you to know which areas you need to improve and which ones to improve in order to continue to please the public.

7 # It is a key piece in a content marketing strategy

Creating a corporate blog is an excellent way to get valuable content to your users. Which manage to capture their attention and encourage them to know more about your company. And it is that a user before making his final purchase decision goes in search of information about his options, and of course he does it through the internet.

In a blog, you can share personalized and specialized content in your sector, where in addition to promoting your brand, you offer solutions to common problems. This is a plus to forge your own potential virtual community.

As you can see, creating a corporate blog is much more than saying what products and/or services you sell. It’s about creating a value relationship with your target audience. So, do you want to create a blog for your company?

Web Hosting, Everything You Need To Know

Written by admin on March 19, 2019. Posted in Marketing, SEO. Leave a Comment

Web hosting is an indispensable service that you should consider when launching your own web page. Or, if you already have it and want to jump to an accommodation with more guarantees. But, what is a hosting? Which is the most appropriate? Why is it important to host the web on a good server? We answer all these questions in this note.

What is a web hosting?

In simple words, it is a service where a provider rents you a server connected to the internet. In this rented space you can store all the files, files or data required for your website to work properly.

In turn, a server is a physical computer that works continuously so that your page can be available 24 hours a day, 7 days a week for anyone who wants to see it. Basically, it is a machine that is connected to the Internet through a network that has a wider bandwidth than the usual domestic connections.

In this way, whoever provides the hosting is responsible for keeping the server running uninterrupted. In addition, it must ensure its security, that is, protect it from malicious attacks. And especially, be able to transfer your complete content (text, images, videos, files in general) from the server to the browsers of your visitors.

How does hosting or web hosting work?

When you decide to start a new online site or an application, you have to locate a web hosting company that can provide you with space on a server. As we discussed in previous lines, your provider will be responsible for storing all your files, databases and materials on the server.

In this way, every time someone writes in the address bar of your browser, the domain name of your website, your server must respond automatically. That is, you must transfer all the indispensable files to attend the search.

The hosting plans are very varied, you must select the one that best suits your needs and acquires them. If it is a small project that you just start, it is best to opt for a basic plan. Then, when your website grows and you need more space on the server, then you can jump to a more advanced plan.

In general, hosting accounts have a graphical user interface where you can manage every detail of your page. So it is not essential that you have extensive programming knowledge to attend to daily web administration tasks.

Types of web hosting

Hosting service providers offer a full range of hosting types in order to respond to their different clients. The most frequent are:

Shared Hosting

It is the most usual in web hosting since it is an ideal alternative for small businesses and blogs. In this case, you share a server with several clients of your hosting provider. That is those websites hosted on the same server share all the resources. For example, computing power, disk space, memory, and more aspects.

The good thing about this type of web hosting is that the plans are more economical, and it is ideal for beginners. However, as a relevant negative point, the loading of one website can affect another.

VPS Hosting (Virtual Private Server)

It is a type of Virtual Private Server (VPS) where although you still continue to share the server with other users, the hosting provider assigns you a separate partition. All this, depending on your specific needs. For example, you can get more processor power or memory.

This type of web hosting is ideal for medium-sized companies that are growing. The main advantage of the VPS is that the performance of your website will not be affected by the traffic increases of the other sites with which you share a server. However, keep in mind that you will need more technical knowledge for server administration.

Specialized Hosting

Specialized web hosting is a particular form of shared hosting. But created by application owners or sites like WordPress, Joomla, Prestashop, and Magento. When acquiring, for example, a specialized hosting in WordPress, your server will be configured specifically for this website. So your page will come with pre-installed plugins.

The point in favor of this type of hosting is that thanks to the highly optimized configuration, your website will load much faster, and will work with fewer inconveniences. Of course, as a not so favorable point, the prices of the plans are higher. Although it will be worth the investment.

Dedicated Hosting

You will simply have your own physical server exclusively dedicated to your website. So you will have more flexibility, you can configure your server as best you want. In addition, you can also choose the software and operating system you want to use. In short, the hosting configuration can adapt perfectly to your needs.

As a negative point, you will need more technical knowledge for the configuration. And the subscription plans are higher than the previous ones.

Why is it important to host the web on a good server?

By choosing a good hosting server you will have storage in SSD hard drives for faster access, improving response times. In addition, you can be at the forefront with the latest technological advances. For example, the HTTP/2 protocol that speeds up your website without having to make changes to the source code, providing incredible download times. And very important, you can access SSL Certificates to protect the exchange of relevant data, avoiding malicious attacks.

A good hosting improves the positioning of your website, as well as the user experience by accelerating load times, providing confidence and security. And it gives an optimal promotion of your site.

Restaurant Marketing Strategies To Attract Customers

Written by admin on March 18, 2019. Posted in Marketing, SEO. Leave a Comment

Restaurant marketing encompasses a series of techniques and strategies that, among other things, allow attracting new and potential customers to your restaurant. Recall that the behaviors and needs of users are constantly evolving. Therefore, it is essential to implement new strategies in order to follow the most innovative trends in the market. And, of course, ensure a more personalized experience for the target user.

Restaurant marketing, strategies to attract potential customers

Like any marketing variant, the marketing oriented to the restaurant industry demands new practices that allow the adaptation of changes in the behaviors, needs and tastes of the potential users. This will lead to a more opportune scenario to attract new and potential customers. So, lean on the following marketing strategies, especially restaurant-oriented:

Promote tailor-made products

All users, not just diners, love that their favorite brands share content, products and/or personalized services according to their requirements. In the case of restaurant marketing, tailor-made products are an effective alternative to meet the requests of the target public.

A well-known success story is that of Starbucks, where its users can create their coffee according to their tastes since they have different alternatives in flavors and presentations to respond to the particular profile of each of their users.

Something like this you can put into practice according to the specialty of your restaurant. As for example, personalized pizzas, salads made to measure or individualized ice cream, is a good tactic to stand out from the competition.

Promote well-being through food

The more you humanize your brand, the better results you will achieve. There is a new trend in favor of the well-being of diners through healthy and delicious food. These include respectful food, where healthy alternatives are offered to users, without losing taste and presentation.

A proof of this trend is a large number of photos we can see on social networks like Instagram. There, the photographs of healthy foods are accompanied by hashtags “#realfood” or “#healthyfood”. Both are popular movements with an impressive scope.

Optimize the user experience

With so much competition that there is in the culinary industry it is essential that you contribute a differentiating value to your brand. It is no longer enough to offer good food, now you have to worry about also providing an experience. It is an essential strategy around restaurant marketing. How to get it? Just enough to offer a pleasant stay in your establishment, for example, live music, weekly shows, speed up the service, create an attractive and welcoming, a farewell when leaving the restaurant … In short, pleasant attention to infer in positive reactions.

Connect with younger users

Millennials are an important part of almost all sectors of the market, especially restaurants. Considering that this type of users have a higher level of preparation, more determining demands and more evolutionary needs, it is essential that you connect with them in such a way that you can anticipate their wishes. A very effective tactic is to use social networks as the main communication channel where you share valuable, dynamic and interactive information. You must strategically approach them to attract them and then build loyalty.

Offer free WiFi

Technology consumes us all. Therefore, you must offer a different service to your users, complement your value proposition with free WiFi. If your business provides something as indispensable as free internet, you can be sure that it will appear as the main alternative when your users are looking for an establishment to eat.

Get attractive images

A good restaurant marketing tactic is to make your users fall in love with their eyes so that they decide to try your food dishes. To do this, try to achieve attractive and appealing images.

Give relevance to promotions

Discounts, promotions and gift vouchers are still effective in any type of business. What if you offer a discount for Mother’s Day? Your diners will love this idea! Join the trends, reward your users for their loyalty and, in this way, attract new customers.

These restaurant marketing strategies are ideal to expand your number of clients, put them into practice now. You can complement them with keys for marketing for restaurants.

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