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Web Hosting, Everything You Need To Know

Web hosting is an indispensable service that you should consider when launching your own web page. Or, if you already have it and want to jump to an accommodation with more guarantees. But, what is a hosting? Which is the most appropriate? Why is it important to host the web on a good server? We answer all these questions in this note.

What is a web hosting?

 

web hosting

 

In simple words, it is a service where a provider rents you a server connected to the internet. In this rented space you can store all the files, files or data required for your website to work properly.

In turn, a server is a physical computer that works continuously so that your page can be available 24 hours a day, 7 days a week for anyone who wants to see it. Basically, it is a machine that is connected to the Internet through a network that has a wider bandwidth than the usual domestic connections.

In this way, whoever provides the hosting is responsible for keeping the server running uninterrupted. In addition, it must ensure its security, that is, protect it from malicious attacks. And especially, be able to transfer your complete content (text, images, videos, files in general) from the server to the browsers of your visitors.

 

How does hosting or web hosting work?

When you decide to start a new online site or an application, you have to locate a web hosting company that can provide you with space on a server. As we discussed in previous lines, your provider will be responsible for storing all your files, databases and materials on the server.

In this way, every time someone writes in the address bar of your browser, the domain name of your website, your server must respond automatically. That is, you must transfer all the indispensable files to attend the search.

The hosting plans are very varied, you must select the one that best suits your needs and acquires them. If it is a small project that you just start, it is best to opt for a basic plan. Then, when your website grows and you need more space on the server, then you can jump to a more advanced plan.

In general, hosting accounts have a graphical user interface where you can manage every detail of your page. So it is not essential that you have extensive programming knowledge to attend to daily web administration tasks.

 

Types of web hosting

Hosting service providers offer a full range of hosting types in order to respond to their different clients. The most frequent are:

 

Shared Hosting

 

It is the most usual in web hosting since it is an ideal alternative for small businesses and blogs. In this case, you share a server with several clients of your hosting provider. That is those websites hosted on the same server share all the resources. For example, computing power, disk space, memory, and more aspects.

The good thing about this type of web hosting is that the plans are more economical, and it is ideal for beginners. However, as a relevant negative point, the loading of one website can affect another.

 

VPS Hosting (Virtual Private Server)

 

It is a type of Virtual Private Server (VPS) where although you still continue to share the server with other users, the hosting provider assigns you a separate partition. All this, depending on your specific needs. For example, you can get more processor power or memory.

This type of web hosting is ideal for medium-sized companies that are growing. The main advantage of the VPS is that the performance of your website will not be affected by the traffic increases of the other sites with which you share a server. However, keep in mind that you will need more technical knowledge for server administration.

 

Specialized Hosting

 

Specialized web hosting is a particular form of shared hosting. But created by application owners or sites like WordPress, Joomla, Prestashop, and Magento. When acquiring, for example, a specialized hosting in WordPress, your server will be configured specifically for this website. So your page will come with pre-installed plugins.

The point in favor of this type of hosting is that thanks to the highly optimized configuration, your website will load much faster, and will work with fewer inconveniences. Of course, as a not so favorable point, the prices of the plans are higher. Although it will be worth the investment.

 

Dedicated Hosting

 

You will simply have your own physical server exclusively dedicated to your website. So you will have more flexibility, you can configure your server as best you want. In addition, you can also choose the software and operating system you want to use. In short, the hosting configuration can adapt perfectly to your needs.

As a negative point, you will need more technical knowledge for the configuration. And the subscription plans are higher than the previous ones.

 

Why is it important to host the web on a good server?

By choosing a good hosting server you will have storage in SSD hard drives for faster access, improving response times. In addition, you can be at the forefront with the latest technological advances. For example, the HTTP/2 protocol that speeds up your website without having to make changes to the source code, providing incredible download times. And very important, you can access SSL Certificates to protect the exchange of relevant data, avoiding malicious attacks.

 

web hosting

 

A good hosting improves the positioning of your website, as well as the user experience by accelerating load times, providing confidence and security. And it gives an optimal promotion of your site.

Digital Marketing For 2019: What Trends Will We See?

There is no doubt that the digital marketing boom continues in constant and rapid growth. However, with new technological tools being born every day, marketing techniques have also evolved. A company that knows how to stay ahead of the update curve, will be able to continue standing up to such competition. So, what trends does online marketing provide for next 2019? In this note, we mention them to you.

Digital marketing trends for 2019

 

digital marketing

 

Let’s review the most relevant ones:

 

New dimensions in programmatic advertising

Considering the forecasts of the Programmatic Marketing Forecasts, shared by Zenith, approximately 67% of the global display advertising will be distributed programmatically in the year 2019. A figure that represents an increase, because in 2017 this figure was located in 59%.

Added to this, we will also see that the video will be achieved by programmatic advertising. Well, according to Forbes, more than 80% of all the advertising video of 2019, will be programmatic. So for the next year, we will see new dimensions of digital marketing around Programmatic Advertising. Thanks to the increasing use of Artificial Intelligence in the automation of the purchase of advertisements.

Recall that programmatic advertising is an automatic procedure that allows linking a brand with its most appropriate users. Right at the right time and place (channel) to show ads for products and/or services that suit your needs.

 

Voice search and voice marketing

Have you heard about virtual assistants like Siri, Cortana, Alexa and Google Now? By 2019, voice searches will take on greater relevance in digital marketing strategies. In fact, marketing studies estimate that 50% of all searches in browsers (on mobile devices or computers) will be by voice by 2020.

And it is that doing a virtual consultation through the voice tools is much faster. Therefore, major brands have decided to start incorporating this technology into their digital strategies. A well-known example is Domino’s Pizza, which uses voice searches as a channel to increase sales. Allowing customers to order pizzas using Alexa.

So if we want to appear among the first results thrown by a virtual assistant, voice searches should have a special value in our SEO strategy. In this way, CTR (Click-Through Rate) levels can be greatly benefited.

 

Influencer marketing

Without a doubt, the success that influencers are having is essential for the growth of brands. Precisely for this reason, by 2019 digital marketing strategies will further strengthen the need to collaborate with key influencers for a brand.

In relation to this, according to Nielsel, approximately 92% of consumers feel more confident about the content created by another (recognized) user than in conventional advertising. So in the next year will continue its growth.

 

Fast content

The brief contents continue to triumph in digital strategies. But not just any content, but the most attractive and fastest will be the one that will hook the user more easily. By 2019, we will see further growth of this topic. Above all, with the incorporation of new functions that will allow the user to increase their interaction.

The benefits for the brands when incorporating the contents of instant consumption in their digital marketing strategy, is that it favors their rate of CTR (Click-Through Rate). And of course, the presence of the brand is strengthened.

 

Context Marketing

It is considered as the next step in content marketing. New technologies have made the context more relevant, highlighting how important it is to present timely content, at the right time and to the right customer.

In this way, the scope of online marketing strategies is maximized, reaching customers with similar tastes for the main communication channels they usually use. And, of course, providing the required information at the most key moment.

 

Augmented and virtual reality in E-Commerce

The inclusion of augmented and virtual reality in electronic commerce has begun to offer interesting alternatives. And is that these technologies allow, among other things, previsualize (through applications) products before the final purchase. In addition, virtual environments where you have the possibility to interact and make payments, are also an interesting option for eCommerce.

The purpose of this digital marketing trend is to address the constant changes in users’ consumption patterns, by applying new technologies that allow them to adapt more precisely to their needs and tastes.

 

digital marketing

 

As you can see, the year 2019 will bring a series of incredible changes in digital marketing. Are you ready for what is coming ?!

Restaurant Marketing Strategies To Attract Customers

Restaurant marketing encompasses a series of techniques and strategies that, among other things, allow attracting new and potential customers to your restaurant. Recall that the behaviors and needs of users are constantly evolving. Therefore, it is essential to implement new strategies in order to follow the most innovative trends in the market. And, of course, ensure a more personalized experience for the target user.

Restaurant marketing, strategies to attract potential customers

 

gastronomic marketing

 

Like any marketing variant, the marketing oriented to the restaurant industry demands new practices that allow the adaptation of changes in the behaviors, needs and tastes of the potential users. This will lead to a more opportune scenario to attract new and potential customers. So, lean on the following marketing strategies, especially restaurant-oriented:

 

Promote tailor-made products

All users, not just diners, love that their favorite brands share content, products and/or personalized services according to their requirements. In the case of restaurant marketing, tailor-made products are an effective alternative to meet the requests of the target public.

A well-known success story is that of Starbucks, where its users can create their coffee according to their tastes since they have different alternatives in flavors and presentations to respond to the particular profile of each of their users.

Something like this you can put into practice according to the specialty of your restaurant. As for example, personalized pizzas, salads made to measure or individualized ice cream, is a good tactic to stand out from the competition.

 

Promote well-being through food

The more you humanize your brand, the better results you will achieve. There is a new trend in favor of the well-being of diners through healthy and delicious food. These include respectful food, where healthy alternatives are offered to users, without losing taste and presentation.

A proof of this trend is a large number of photos we can see on social networks like Instagram. There, the photographs of healthy foods are accompanied by hashtags “#realfood” or “#healthyfood”. Both are popular movements with an impressive scope.

 

Optimize the user experience

With so much competition that there is in the culinary industry it is essential that you contribute a differentiating value to your brand. It is no longer enough to offer good food, now you have to worry about also providing an experience. It is an essential strategy around restaurant marketing. How to get it? Just enough to offer a pleasant stay in your establishment, for example, live music, weekly shows, speed up the service, create an attractive and welcoming, a farewell when leaving the restaurant … In short, pleasant attention to infer in positive reactions.

 

Connect with younger users

Millennials are an important part of almost all sectors of the market, especially restaurants. Considering that this type of users have a higher level of preparation, more determining demands and more evolutionary needs, it is essential that you connect with them in such a way that you can anticipate their wishes. A very effective tactic is to use social networks as the main communication channel where you share valuable, dynamic and interactive information. You must strategically approach them to attract them and then build loyalty.

 

Offer free WiFi

Technology consumes us all. Therefore, you must offer a different service to your users, complement your value proposition with free WiFi. If your business provides something as indispensable as free internet, you can be sure that it will appear as the main alternative when your users are looking for an establishment to eat.

 

Get attractive images

A good restaurant marketing tactic is to make your users fall in love with their eyes so that they decide to try your food dishes. To do this, try to achieve attractive and appealing images.

 

Give relevance to promotions

Discounts, promotions and gift vouchers are still effective in any type of business. What if you offer a discount for Mother’s Day? Your diners will love this idea! Join the trends, reward your users for their loyalty and, in this way, attract new customers.

 

gastronomic marketing

These restaurant marketing strategies are ideal to expand your number of clients, put them into practice now. You can complement them with keys for marketing for restaurants.

Main E-Commerce Trends For 2019

The digital market does not stop evolving, year after year more innovations are positioned in favor of the new demands and behavior of potential users. In this case, e-commerce trends for 2019 seek to optimize the user experience, while taking advantage of new technological developments. So take data on what updates are expected for the e-commerce sector.

E-commerce trends for 2019: What does the market hold?

 

E-commerce trends for 2019

 

The more technology evolves, the more incredible developments we will see. And, therefore, we will have to adapt them to raise the visibility and positioning of our website. Let’s review them in detail:

 

Incorporation of voice searches

According to Google and Search Engine Land, 20% of all searches are based on voice. Therefore, e-commerce sites will also have to assimilate this trend to stand out. Well now users resort to this type of searches to find more concrete results and, of course, they find it more comfortable.

Forbes also highlighted the relevance of this element in the e-commerce trends for 2019, indicating that currently the voice search shopping market is positioned at $ 2 billion, estimating that it will grow to $ 40 billion by 2020. that, this innovation must be adapted to highlight the brand.

 

Use of augmented reality

The use of augmented reality (AR) in the e-commerce sector, every day becomes more frequent. This is precisely why it is positioned as a strategy that will continue to have a stronger impact on the virtual shopping market for this year.
Recall that augmented reality provides a shopping experience very similar to physical purchases. Precisely for this reason, large and renowned electronic stores have already incorporated this wonderful technology. Such is the case of Sephora, a cosmetics chain that uses augmented reality to allow its buyers to experience looks and make-up. Likewise, Amazon has also made use of this technology, where appropriate, allows testing different products and devices.

 

Combination between machine learning and artificial intelligence

Machine Learning, also known as Machine Learning (ML) together with Artificial Intelligence (AI), promises to be a powerful combination for this year. Therefore, it is among the e-commerce trends for 2019. Considering that the expectations of the online user turn more to obtain a personalized experience, both ML and AI become an ideal fusion to increase the success of your ecommerce. Keep in mind that both technologies allow brands to provide a more personalized shopping experience for their users. In this way, negative feedback is reduced.

 

Integration of Chatbots to customer service

Although chatbots refer to a term that is just beginning to gain weight in marketing, for this year they are already an indispensable element in electronic commerce. Above all, to optimize customer service. Even marketing studies estimate that chatbots will be the first direct experience of many users with automation based on artificial intelligence.

And is that, this small software provides a level of service very similar to human. Allowing the user to be guided throughout the purchase process immediately. In this way, a more positive experience is achieved and results plus benefits. As much for the mark by as for the internaut one.

 

Faster deliveries

The time it takes a product to reach the customer’s hands is crucial to position a website in the market. As a brand, from the moment in which the user goes from being a lead to a customer by pressing the purchase button, the procedures have to be initiated so that the order reaches their hands quickly.

 

e-commerce trends for 2019

 

Therefore, among e-commerce trends for 2019, e-commerce will start to stand out thanks to the speed of deliveries. Already since 2018, recognized companies like Amazon began to adopt this trend by speeding up delivery speed.

Latest Trends In Web Design For 2019

We continue to comment on the latest developments in web design trends for 2019, this time the trends in web design are loaded with new styles and graphic elements. All this, in favor of achieving a greater visual impact on the users and, most important of all, transmitting the essence of the brand. The more modern and functional your website, the easier it will be to stand out from the competition, increasing its positioning, visibility and reach. So take note of the 2019 web design innovations.

Trends in web design for 2019

trends in web design for 2019

 

The design of websites has gone from being an element to draw the attention of the user, to become a way to generate emotions, inform and create a need to purchase. Through design you can achieve the goals of your brand, so be sure to assimilate the changes that come with this 2019:

The video as the protagonist

The growth of the video is exponential, and it has already been commented that in this year it will be positioned as a powerful strategy. And in the trends in web design for 2019 should be present. Keep in mind that users every day consume more audiovisual content because they are the ones that arouse their interest.

For this reason, this 2019 will predominate more websites with entertaining and informative videos. This trend is known as “full-screen video” in the graphic design industry. It is an ideal strategy when you want to create a dynamic, fast and complex format.

Modular designs

The minimalist style could be left aside. And is that the modular designs are sounding like an attractive and functional option, to the best style of Pinterest. This type of design is characterized by highlighting modules with a variety of content, so that users can retain more than one image in their mind. And it is also effective to show a wide catalog of the commercial offer. In short, the modular designs allow the web to be close, carefree and friendly. For that reason, it is an excellent alternative for online stores.

Giant and attractive typographies

In trends in web design for 2019, the use of typography is considered the main element to highlight the page. Above all, large typefaces, whose purpose is to catch the attention of the user to send them the value proposition of the brand. Likewise, we can also appreciate how games in sizes and fonts combine to impact the user.

Large elements

Continuing with the aspects of great size, the graphic elements will also increase in dimension. Its objective is to attract attention and captivate the user. Among some elements that will increase its size include images, galleries, videos, page titles and buttons.

Palette of bright colors

The websites will look very colorful and bright, since the fun and resplendent tones have become popular. The point is that the brands are out of the ordinary and create something shocking in favor of a better user experience. Therefore, we will see that the design styles will be totally different from what we saw in 2018, nothing minimalist. So it was time to bet on the tones without complexes, fresh and carefree.

Adaptation to mobile

Brands must consider the adaptation of mobile devices in all aspects of their digital presence, and in trends in web design in 2019, we will see that the mobile will take the relevance it deserves.

In this case, what is sought is to devise a design exclusively designed for the mobile, not only that it is a responsive design, but that it is similar, but captivating. The purpose of this new trend is to surprise the user by letting him know how important it is for the brand to offer a pleasant and outstanding experience.

Elements with asymmetric style

The asymmetrical elements are structures that are far removed from the straight or classical forms. Its purpose is to bet on creativity to enchant the user. Asymmetric structures can be used in different ways, but they turn out very well when they are used as sections on a page.

Invisible buttons

trends in web design for 2019

 

If you want to continue to maintain a minimalist style on your website, nothing happens, you can do it. Well, a new trend was born in favor of the simple style. Basically, it’s about appealing to modernity in a more genuine way by turning your buttons into “ghosts”. That is, without background color, rather transparent to highlight the action to be executed.

These trends in web design for 2019 promise to revolutionize classic styles.

Tips To Optimize The Loading Speed Of A Web

To achieve an optimal SEO strategy, a series of determining factors must be taken into account. Where to optimize the loading speed of a website is essential to be among the first places in the results. Keep in mind that an average user does not wait more than 5 seconds for a page to load completely. So, the faster you show the complete elements of your website, the better results you will have. In this post, we will show you useful tips that will help you in this process.

Main factors that affect the loading speed

optimize the loading speed of a web

 

Before launching to the optimization of the elements of your web page, it is essential that you identify which aspects are the ones that tend to overload a site. In this way, you will be able to know which sections require your attention:

Hosting

The server where you have hosted your website significantly affects how quickly the items will load. A server with less power is less efficient at the time of reading the database. Therefore, it slows down the connection.

Plugins

When optimizing the loading speed of a website, you will also have to deal with the plugins. While these elements often streamline many procedures on a page, they usually cover a wide variety of features that only slow down the loading speed.

Cache

Files hosted in the device’s cache allow quick access to the page, in addition to offering a more personalized experience. However, as more items are stored, if the server has lower power, then the web load will slow down more after each user visit.

Files on the web

Loading elements without previously optimizing them also influence loading speed, slowing down the complete loading of all sections of the web.

Keys to optimize the loading speed of a web

Taking into account the above, the following changes apply:

Improve server quality

As we mentioned earlier, the server plays a fundamental role in optimizing the loading speed of a website. Free or shared hosting has very little power to load a large number of elements. Therefore, it is essential that you migrate to a good server so that it can process the data as quickly as possible.

Optimize images

You can have a wide variety of attractive images, but if you do not optimize them before uploading them to the web, they can hardly be appreciated by your users. In fact, it is most likely that they leave the site before the images load in full. Therefore, you must optimize and compress the images that will be displayed.

Clean unnecessary plugins

Although plugins are very practical function packages, it is also important to clean those that are not useful in order to optimize the loading speed of a website. In this case, the most ideal thing is to check one by one how functional the plugins are that you have installed on your page. Those who are not really using or contributing functions to your site, deactivate them and eliminate them.

Use a lightweight template

During the design of a website, you can find a very attractive template, loaded with elements that elevate the visual presence of your site. However, this type of templates could slow down your page. So, the best thing is to put aside those ornate designs. While they could bring aesthetics to your website, it is better to keep an elegant, professional and minimalist template, but one that loads much faster. In this way, you offer a better user experience.

Improve code and avoid saturation

Excess code alters the loading speed of your website. Keep in mind that after every occasion that you introduce an element to your website, CSS, HTML and non-optimized JavaScript will be added. In turn, layers and layers of unnecessary code are produced. Therefore, avoid code saturation and do not sacrifice the loading speed of your site.

 

optimize the loading speed of a web

 

For only a second of more than later in loading your site, you can lose traffic and conversions. So lean on tools like PageSpeed InsightsGTMetrix, and Pingdom to analyze the site load time. Then, take into account these tips to optimize the loading speed of your website.

How To Set Up An Affinity Marketing Campaign For Your Brand

Have you ever been offered a credit card with the name of another service?

When JP Morgan Chase Bank partnered with Amazon.com to offer an Amazon.com Rewards Visa Card, they realized that the online shopping market was expanding.

What better way to serve online shoppers than by partnering with the largest online retailer in the world?

This partnership, also known as an affinity marketing campaign, allowed these two companies to link their brands in a mutually beneficial relationship.

These campaigns are win-win scenarios for both parties.

When a business partner with an organization provides goods in exchange for access to a new market, both parties benefit.

Through its affinity partnership, Chase Bank increases its general customer base, while Amazon offers incentives to those who use the credit card with their service, which increases the number of people who probably buy Amazon products.

Affinity Marketing

Who uses affinity marketing campaigns?

There are two parties involved in an affinity marketing campaign: the affinity group and the business that provides the group with a new product or service.

Affinity groups typically include:

  • Membership organizations or associations
  • Non-profit organizations and charities.
  • Companies that deal with specific demographic data.

Companies that are associated with affinity groups differ widely in size, scope and product offered.

Companies that participate in affinity partnerships can be as small as a coffee shop that sells cakes from a local bakery, or as large as credit card companies that wear the logo of sports teams on their cards to attract fans.

Some other business examples typically involved in affinity marketing campaigns include:

  • Airlines
  • Hotels
  • Banks
  • Supermarkets
  • Large clothing stores
  • Real estate companies
  • Gas stations
Affinity Marketing

Why use affinity marketing?

  • Establish policies and procedures for client recommendation.
  • Develop ambassadors within your community to promote your services
  • Negotiate mutually beneficial marketing relationships
  • Request endorsements from associations with many members.
  • Group of marketing effort to individual niches.
  • Cross sale of products to existing members.

What type of clients are actually marketed?

The greatest strength of an affinity marketing campaign could be how customizable it is.

There are hundreds of affinity groups and target markets for companies to present themselves, and with the right campaign, these strategies are largely successful.

Members of organizations are always looking for more incentives to stay in an organization, which makes them one of the most successful affinity groups to which campaigns are directed.

For example, AARP is the largest organization for older adults in the United States, a target population of The Home Depot.

When Home Depot marketers realized that the best way to reach this group of older adults was to get help from AARP, they associated with the affinity association.

AARP representatives understood the potential benefits of partnering with The Home Depot, such as agreements to offer current members and increased brand advertising in the store.

Through the AARP newsletters and updates, the association’s representatives announced the new promotions and benefits that Home Depot was offering, giving AARP members more reasons to renew their membership.

Simply reaching a new group or organization is not enough to develop a solid relationship.

Successful affinity marketing campaigns lead teams of marketing strategists and business negotiators to take advantage of a strong partnership with another company or organization.

Affinity Marketing

How is an affinity marketing plan developed?

At the beginning of an affinity marketing campaign, companies generally have a rough idea of which affinity group they want to reach.

Marketing managers first seek to identify potential market areas and begin to work with the sales side of a company to discover the potential benefits of entering these markets.

This part of the marketing campaign requires many numbers, so the marketing team should examine how different affinity groups could affect the sales of a product.

Fundamental criteria in affinity marketing

Communication is one of the most important elements of a successful affinity marketing campaign. Marketing teams must follow the following steps:

  • Choose the right business partner
  • Set clearly defined goals, objectives and responsibilities.
  • Make sure your partner’s goals are aligned with yours.

After deciding on an affinity group to target, the marketing team begins to create a list of goals and objectives for their campaign.

This includes not only the sales figures, but also aspects such as the image of the company.

The image of the company and the brand is an important element of any marketing campaign, so the marketing team must identify the organizations that complement its current image.

After developing a list of potential partners, marketing managers communicate with those organizations and companies to negotiate the terms of the partnership.

During the negotiations, the marketing specialists explain exactly why an organization must associate with a company, from promotional offers and offers, to meet the growing needs of the members of an organization.

Trade associations carry a great deal of legal responsibility, which means that both organizations must draft terms and responsibilities to ensure that all needs are met.

If both organizations accept the terms of the agreement, an affinity partnership is developed.

From here, the affinity marketing campaign really takes shape, as public relations experts and advertising agencies issue new agreements and offers that the organization or company is providing to its clients or affiliates.

The campaign is aimed at the target audience and sales representatives begin to track the impact of the campaign.

Leaders from both ends of the association meet frequently to discuss any improvements or adjustments that can be made to the campaign, taking into account market research and sales figures.

If a company has partnered with a non-profit organization, they often conduct surveys to find the reaction of the public to the new association, and it is an improved image of the company.

Nonprofit organizations report any increase in the influx of funds and decide whether or not to continue the marketing campaign.

Affinity Marketing

What career titles work with an affinity marketing strategy?

Discover some of the different degrees related to the implementation of successful affinity marketing strategies.

Marketing manager

What do they do?

Effective marketing managers have a lot of analytical and management skills needed to carry out affinity marketing campaigns.

The main responsibility of marketing managers is to estimate the demand for a product and identify potential markets for that product.

Marketing managers help determine affinity groups for companies to focus, calculate numbers and develop a list of potential partners to reach those groups.

Marketing managers must have strong communication skills and be able to negotiate business partnerships to establish a successful affinity marketing campaign.

Education and experience

Most marketing managers have at least a bachelor’s degree in marketing.

Other generally accepted degrees include business, accounting, economics, mathematics or statistics.

The simple fact of obtaining your bachelor’s degree does not guarantee you the position of marketing manager.

Marketing managers also often gain several years of experience in lower-level marketing jobs before making the leap to managerial positions.

Advertising and Promotion Manager

What do they do?

Promotional managers work with marketing managers to help determine what promotions or benefits a company can offer an organization in an affinity partnership.

This individual brainstorms the various benefits and potential promotions to offer affinity partners and refers them to the marketing manager to determine their impact.

Promotions managers help plan advertising strategies for the partnership, discovering ways to reach customers.

This could include mail campaigns, phone calls or brochures to inform members of an organization about new benefits or offers for which they qualify.

Education and experience

Promotional managers must obtain at least a bachelor’s degree before obtaining employment.

In general, these people look for degrees in marketing, business, advertising or public relations.

Promotional managers must have a solid foundation in business communication that allows them to work proactively with marketing managers and leading partners.

Marketing Specialists

What do they do?

Marketing specialists enter a company to consult on marketing strategies.

These professionals usually have years of experience in the development of marketing campaigns, which allows them to provide guidance in the campaign.

Many marketing specialists are independent contractors with a great reputation for success.

The marketing specialist sometimes assumes the role of marketing manager, while others assume a much broader role in the overall campaign, overseeing multiple areas from negotiations to promotions.

Education and experience

Most marketing specialists have at least a bachelor’s degree in marketing, but the experience is truly the greatest indicator of an effective marketing specialist.

Most marketing specialists get at least 10 years of experience before entering the independent contracting field.

Affinity Marketing

How can a marketing school help you in this field?

A bachelor’s degree program in marketing raises the essential question: how do you make sure that you understand your customers and how they are given a higher value?

For strategists who implement affinity marketing techniques, this is the first question they must ask to discover how to market products to new affinity groups.

Marketing programs present future professionals with the background and skills needed to communicate their brands effectively to different affinity groups.

One of the most outstanding skills in the marketing school leads these individuals to success in the future: communication.

Business communication and marketing skills are essential to develop an effective affinity marketing partnership with an organization.

In a marketing school, students learn how to present business proposals that they develop in class.

These exercises allow students to practice their presentation skills in front of their classmates, taking criticism and adjusting their speech styles.

These skills are transferred to the real world when marketers present their proposed affinity marketing campaigns to potential affinity partners.

Marketing classes also teach students about the psychology of consumers, and why they buy certain products, join organizations and look for specific brands, elements that are directly related to successful affinity marketing campaigns.

This experience in consumer psychology allows professionals who examine the use of affinity marketing campaigns to consider the needs of an affinity group, and whether their product can meet those needs.

Profile analysis and marketing of consumer behavior are some of the most critical elements of any successful affinity marketing campaign.

By exploring the benefits of different consumer markets, professionals can constantly expand their business without experiencing stagnation in the market.

Because affinity marketing is associated with entering new markets, professionals must also have a complete understanding of how to develop new products and services.

As marketers examine the impact of an affinity marketing campaign, they can discover ways to increase effectiveness by adjusting current products or offering different ones.

Certain marketing courses offer students the opportunity to learn the value and process of developing new products to meet the need for a new customer base.

For more information on how to obtain a degree in marketing can help boost success in affinity marketing campaigns, ask for information to schools that offer marketing titles.

The Complete Guide To Using Images For Your Blog

It is safe to say that you are not blogging just because:  You want people to really read what you have written. However, for that to happen, your blog should be easy to find online.

The right images can significantly increase the visibility of your blog, especially now that Google is in the process of  moving from text to “a more visual way to find information”.

For years, Google’s algorithm has preferred blogs with images. Now the images are essential if you want to increase organic search traffic and user engagement.

But any old image will not work.

Your images should be  optimized,  on the subject  and  placed properly.

We will cover everything you need to know about the selection of images for your blog. But first, let’s deepen the role played by the images to improve their classification.

Where to get images for your blog

Why do blogs need SEO images to classify?

Why are optimized images important? As already mentioned, Google (and other search engines) value the skillful use of images. Optimized images can be an indicator of a high quality blog.

Improved readability

The images break the text, creating an easier and more pleasant reading experience. They can also arouse the interest of their readers and take home their main points, which keeps visitors in place for longer.

When search engines realize that people tend to stay, they come to the conclusion that your blog offers value.  This, in turn, improves your organic search ranking.

Opportunities for SEO

All the images have file names, and the images on your blog must also have alternative texts and, sometimes, subtitles.

Each one gives you the opportunity to improve the density of your keywords and emphasize in the search engines that each blog post deals with. (We will discuss the writing of alternative SEO texts below).

Where to get images for your blog

Tips for selecting appropriate images

Keep these 4 tips in mind when choosing images for your blog posts.

1. Always check the licenses

While some websites provide completely free images, others provide theirs under licenses that impose certain obligations on you.

For example, in some cases, you may need to contact the owner to obtain a permit or provide them with attribution in your publication.

Some images, of course, can not be copied legally or used at all. Before choosing an image, find out what you must do to be in the clearing legally.

2. Choose relevant images

Both for SEO purposes and for the benefit of your readers, it is imperative that you choose graphics and photos that are related to your subject. Doing the opposite can leave search engines and readers confused, which hurts their ranking.

3. Do not forget mobile users

More than 50% of Internet traffic is mobile, so your entire blog must be compatible with mobile devices, including images. In addition, mobile users will see their sites with a variety of screen sizes.

The way your blog is displayed can differ a lot on the devices. You want to make sure that your images are the right size, appear in the right places and maintain their quality, regardless of which mobile device is being used.

4. Choose compelling images

The images are not just there to look beautiful. They are tools to motivate people to action, even when “action” simply means continuing to read your blog. Therefore, you need attractive images that increase commitment.

The photos of people are an excellent tool for this purpose.

Research has shown that audiences respond particularly strongly to faces.

For example, one study found that   Instagram photos with faces are 38% more likely to receive I like others. Whenever possible, choose dynamic images that appeal to your readers.

5. Keep your images “with the brand”

To achieve the best results, there should be no confusion when it comes to your brand. The photos you choose should be aligned with the way you present your business as a whole. There are several aspects of this to consider.

As mentioned above,  your photos should match your theme. If there is no obvious connection or connection between the two, and the images do not help you to communicate your thoughts better, it does not make sense to use them.

In addition,  the types of images you choose should accurately reflect your business and your personality.

If your blog has a happy or serious tone, choose images that match. You should use the colors of your brand when possible, perhaps by applying filters to all your photos to keep them uniform and, when possible, make them uniform in width.

If you decide to produce your own images, which will be discussed later, you should also maintain the coherence of the sources and the logo.

Where to get images for your blog

Where to get images for your blog (and avoid legal risks)

At this point, you know why you need to classify the images, as well as how to select the appropriate ones.

Now, you need to know where and how to find images for your blog posts.

You have three options:  Free stock,  stock paid or internal. Here are the strengths, weaknesses and legal obstacles of each one.

Free photos

This option is excellent if you have a tight budget but still want to enjoy the benefits of using optimized images in your publications.

There are several sites where you can get completely free images for your blog. Some of our favorites include:

  • Pexels
  • Unsplash
  • KaboomPics
  • Pixabay

Instant Magazine created a  complete list of 10 free stock image sites.

Regardless of the site you use, you should always be careful. The different sites have different requirements with respect to the accreditation of the original source of each photo.

Some do not require anything at all, while others require an adequate attribution to the creator.

Similarly, some sites, and even individual photographers at those sites, may place limitations on the way their work can be used.

For example, some images can only be used for non-commercial purposes. You must make sure what is required of you before downloading and using them; doing it in another way exposes you to potential legal action.

Paid Stock Photos

Paid stock images are similar to their free counterparts in terms of requirements and limitations. As long as you respect the rights of the creator, as indicated on the photo site, you must be sure.

Where can you find paid stock images? Here are some sources:

  • Adobe Stock
  • Shutterstock
  • iStockPhoto
  • False images
  • BigStock

In general, the quality of the images in these paid sites is a little higher and, often, these photos are already sized for web content.

Internal image creation

Do you have doubts about using stock images?  If so, it is understandable. Although it is unlikely that you will ever use an image that any of your readers recognize, it is a possibility.

Even if it never happens, some archive photos have an obvious “look” about it; almost everyone has seen an image at some point and they have thought: “Oh, that’s a file image“, even if they had never seen it before.

With a decent camera, good lighting and a decent editing program, you can produce your own images that will improve your blog’s ratings and attract your readers.

The drawback: this option is the most expensive, both in terms of the equipment and software you will need as well as the time and energy it will take.

Which of the three options you choose will depend on you and your needs. Whichever you choose, when looking for photos, keep the following in mind:

Where not to look for images

There are some places that you should never take pictures of. It is true. For example, never extract images from Google Image Search or any other similar search tool.

For almost any search, almost all major results will be copyrighted.

You should also avoid taking photos and graphics from social networking sites such as Facebook, Twitter and Pinterest. On these platforms, most images operate under fair use.

If you are writing for a monetized or affiliate blog, you are not allowed to make use of those images.

The same applies to the screenshots you take from other websites. The fact that you have taken the screenshot will not necessarily protect you. Publishing an image of another person’s website is equivalent to republishing your content.

Make sure you have the rights to do so, even with attribution.

Where to get images for your blog

Always do your homework

In summary, make sure you understand the copyright law and use it right before committing to using other people’s images. Communicate with the creator whenever possible, make sure they are compensated for their work and always give credit when necessary.

Making your images friendly with SEO

Once obtained, it is time to optimize your images with the hope that they will help you to classify your website. What is involved in this process?

Adding Alt Texts

All of your images have something called “alternative text”  that “tells” the search engines what the image represents. Google evaluates alternative text in terms of accuracy and relevance. The deceptive alternative text may incur a penalty.

Alternative text also appears when the image is not loaded in the browser, and is what screen readers read to web surfers with visual disabilities.

To add this text, you can write it directly in the HTML tags of your site. It should look like this:

<img src = “image.jpg”   alt = “A sentence that describes your image”/>

Many WYSIWYG content editors (what you see is what you get), like the one WordPress, uses, allow you to enter your alternative text in a simple text box.

Writing the alternative text

Your alternative text should be a concise sentence (125 characters is the usual limit) that describes the image. For example, this image may have the alternative text, “Close-up of pine cones on a tree branch”, and in fact, that is exactly what alternative text is.

Where to get images for your blog

Choose the correct size

There are   three main types of image files  on the Internet: PNG, JPG and GIF. Everyone has their niche, and determining which one to use in your blog can be complicated.

Here is a quick breakdown of each one.

  • PNG  stands for  Portable Network Graphics. PNG uses DCT compression to create images without loss, which means that images can be saved, reopened and scaled without losing quality. It is the standard for most digital photographs, and is ideal for graphic designers who work with high-quality images and vectors, but can be too detailed (meaning that the file size will be too large) for some publications. Blog.
  • GIF, or  the  images  Graphic Interchange Format, also have losses, but only support a maximum of 256 colors. They work best with moving graphics, small icons and graphics with little pixel variation.
  • The  images  JPEG  named after  the Joint Photographic Experts Group  (the creators of file type) and have become the standard for images of blogs. It is a lossy format, which means it loads quickly, but tends to lose quality as it scales and reloads.

Regarding the dimensions, make sure that you only reduce the size downwards, never upwards; nothing is worse than blurred and grainy images.

For header images, make the most of your website’s web space by measuring the width of your site’s banner and choosing images long enough to cover the entire page.

For body images, keep the images relatively small to avoid interrupting the flow of your publication.

Where to get images for your blog

Place your images with care

The appearance of a page can dramatically increase or decrease the bounce rate of your blog. Therefore, where you place your images is critical.

  • Header images: Recently, Ogilvy discovered that headlines placed below the hero images are read 10% more often. That means that a bad location of the highlighted image can drastically reduce your readers. Do not make things difficult for yourself. Place your header images at the beginning of your blog.
  • Body images: Sandwich your images between paragraphs, as close as possible to the relevant paragraphs. Try to avoid placing them immediately after the headlines and at the end of the body sections.

Follow these general rules and you will see good results.

Where to get images for your blog

Am I still confused? Hire a little help

To summarize, there are many things you should keep in mind when selecting the right images for your blog. Among other things, you should think about whether an image is relevant to your subject or not, compelling, in line with your brand, free to use and suitable for visitors who use mobile devices.

When you do not feel comfortable with the image verification and publication process, it can take a long time.

If it seems too much trouble, consider outsourcing a service that provides you with complete content with SEO images. Why not make things a little easier for you?

7 Email Marketing Errors That You Should Avoid In Your Campaign

You are in the middle of the digital promotion campaign of your company and you have discovered in the massive sending of emails a very useful tool. You have a database of prepared for your campaign and everything ready to send. However, you should pay attention to certain email marketing errors that are committed more than you think.

Have you ever wondered why certain email marketing campaigns succeed while others are shipwrecked in the attempt? The following errors to avoid may give you the answer:

1. Do not take care of the matter and the sender

Yes, it may sound very obvious. But one of the main errors of email marketing lies in the lack of care with these two aspects.

Is it clear to your recipients that you are the one sending the message? Make sure that your name or the name of your company are perfectly reflected in the sender.

This generates greater confidence in the reception of the mail and its opening.

On the other hand, the issue is another of the most important aspects. And it is a common mistake to neglect it in email marketing campaigns.

Make the end of your message very clear, with a concise and non-deceptive concept. Do not promise the moon, simply summarize your goal.

2. Lose personal tone in your messages

Another of the most frequent email marketing errors is losing that personality in the message.

Even if we are facing a mass mailing campaign, and the recipient himself knows it, it does not mean that we should stop making him feel special.

And with just two or three simple actions, you can achieve better results.

Say hello to your receiver by his first name, apply the second person of the singular in the body of the mail and avoid farewell formalisms of the type “receive a cordial greeting” by others closer such as “I wish you good afternoon”, they will give you better results.

3. Forget about adding value to the content of your mail

An email with no valuable content ends up in the bin within two seconds. And it is very good that you want to introduce a striking call to action, but you must not forget the rest.

Users like to be given value, to receive a different message that provides ideas and solutions.

Focus on the typical “buy it now” or “register now” is another of the big mistakes of email marketing that you should avoid in your campaign.

4. Do not elaborate your own landing page

Where are you going to direct your users once they click on your call to action?

One of the most common email marketing errors is to forget to create a landing page or specific landing page, where the user can carry out the action to which you are inviting.

Make sure you take that user to the product or service you want to promote. If you do not make it easy, it is very likely that you lose that lead.

At NeoAttack, one of the best content marketing agencies, we always consider this detail in our strategies.

7 email marketing errors that you should avoid in your campaign

5. Pay little importance to the usability of the mail

Today, it is more than likely that most of your campaign emails are opened from a smartphone or tablet.

The computer is still in use, yes, but it has lost ground in favor of these portable devices. Therefore, make sure that your mail is displayed correctly on all platforms.

If you have received a poorly optimized email, you will know how annoying it is not being able to access the content correctly. And, surely, you will have ended up closing it without really knowing what its purpose was.

Remember this when it comes to carrying out your campaign, it is one of the most basic email marketing mistakes.

6. Put aside social networks

Among the errors of basic email marketing, leaving aside the inclusion of corporate social networks is among the most common. And it is common to find one of these emails without links to the sender’s profiles.

How do you expect to win more leads and followers if you do not provide that contact to your recipients? In addition to putting the simplest things, you will be inspiring greater confidence, giving you more channels to communicate with your brand.

7. Obviate the measurement and analysis of the results

Every online communication strategy yields a series of results that you must measure.

It is useless to launch one of these strategies if you do not pay attention to their operation and the ROI (Return on Investment) that you have achieved with them.

For both good and bad, all information will be tremendously valuable to you.

Analyze the percentage of opening, the number of emails that have been marked as spam, which texts have worked most, the colors … etc.

With these data, you can plan your future strategies much better.

These are the seven basic errors that you must take into account in your email marketing campaign.

The Importance Of SEO For Your Business Now And In The Future

Today’s consumers live in a digital world. According to Accenture, approximately 94% of B2B buyers say they search online before making a purchase.

Brands that do not take the initiative to take advantage of and understand the importance of SEO will be left behind and lose a great value that they could be adding to your business.

In the B2C sector, you can also see the predominance of the online world. Statista reports that global e-commerce is expected to reach $ 4.5 billion by 2021.

By that time, e-commerce will represent 17.5% of all retail sales, more than double what it was in 2015. In addition, GE Capital Retail Bank reports that 81% of people who investigate online before making the decision to buy something.

The digital world also affects local companies in the local search. An LSA-Acquisio report found that 75% of mobile searches result in a visit to the store within 24 hours, and 30% of these visits result in a purchase.

Modern consumers see the Internet as an integral part of their shopping experience. Regardless of whether they shop online or in person, they use the Internet to learn more about the products and businesses available.

The digital market, therefore, can not be overlooked by any business.

Investing in SEO, however, can seem overwhelming.

Companies want to know that the time and financial investment they make will give them a strong return both now and in the future. This is what every organization should know about the importance of SEO.

The importance of SEO for your business now and in the future

Understand the fundamental principles of SEO

Search engine optimization describes a strategy that covers almost every aspect of site creation and content development.

When done effectively, it creates an exceptional user experience for the consumer, which increases their confidence in the company.

The main objective of SEO is to demonstrate its value to search engines. When they know their value, their pages will have a high rank of relevant queries for their content.

The importance of SEO comes from its ability to help customers find it easily.

How search engine optimization works

Google ‘reads’ the websites available online with their spiders.

These spiders look for key information that indicates the topics and the value of the content of each web page.

Spiders, of course, can not really read. This means that they will search for certain terms and examine the organization of the site to find clues about the value of the site.

These are some of the aspects of SEO that form the basis of any strategy.

Keyword optimization

People often talk about keywords when people discuss the importance of SEO. The keywords refer to the terms you write about, trying to match the keywords that your target audience uses in searches.

It is important to realize, however, that keywords alone are not enough. Google does not want to see text that is filled with endless repetitions of the same keyword or key phrase. This text reads poorly and contributes to a poor user experience.

Instead, Google wants to see high-value keywords, but also semantic words. Semantic keywords refer to the other terms you will probably use when analyzing a particular term.

The semantic terms that he uses give Google more information about precisely what he discusses about this topic and the level of depth it offers.

Content that does not use many related keywords can be seen as superficial and does not offer the value that customers want to see.

The construction and organization of the site.

Google and its algorithm also analyze the organization of the site. A clear site map makes it easy for Google to navigate the site.

It also helps ensure that the spider does not miss any of the pages on the site while it is exploring the domain.

A clear site map and easy navigation also contribute to the user experience.

When users can easily move through their site, they get better involved with the content. It also improves your ability to convert and then become a paying customer.

A part of the construction of the site also includes the loading speed of the site.

The pages that are loaded slowly on any device will be poorly marked by Google and will also be abandoned by users who enter the site.

Brands should take the time to carefully consider how they build their site, including the images and videos they use, to be sure that everything has been created to ensure an optimal loading time.

The importance of SEO for your business now and in the future

Site errors

Site errors also negatively affect SEO.

These site errors interrupt the user’s experience and make it difficult for visitors to find the content they want to see.

Google disregards these types of errors and will damage the page rankings. Part of SEO is to run a site audit and verify that all error pages, misdirected redirects, duplicate pages and similar types of errors are removed.

A simple site audit will look like this and will tell you any errors you may have on your site.

You can run the audit of this site through a variety of different programs, but we recommend that you hire an  SEO company to audit your site so they can correct it for you as soon as possible.

Mobile optimization

Of course, SEO would not be complete without a discussion about mobile optimization. Google has observed that there are now more searches on mobile devices than on desktop computers.

In response, they have updated their requirements to improve mobile optimization.

As of 2015, Google launched its call mobile Geddon update.

According to this update, the sites that were not suitable for mobile devices would be affected in the rankings.

Being ready for mobile devices can take several different forms, such as having a designated mobile site or using responsive design to adjust the site to any screen size.

seo

Soon, Google also began to discuss the potential of a mobile algorithm first. Google announced that this update would start operating in March 2018.

Previously, Google had created its algorithm to observe first how sites appeared on desktop sites.

The search engine does not use separate algorithms for mobile and desktop devices.

With this new update, Google now looks first at the mobile construction of the website. This means that your mobile optimization will affect the rankings of your site on both mobile devices and desktops.

To succeed in this first mobile world, brands need to use mobile SEO to make sure that their content has been created correctly.

The site should be easy to navigate with your fingers. It should also be loaded on mobile devices, be easy to read and avoid pop-ups or other types of text that may interrupt the mobile user’s experience.

To fully optimize for mobile devices, brands should focus on creating sites for mobile users, instead of just creating a site that works on their devices.

The importance of SEO for your business now and in the future

Overcoming objections to SEO

The most common objections raised by companies regarding SEO revolve around the necessary time and investment.

It may take a few weeks or a few months (at least 6 months) to see actual results of an SEO initiative, which makes it difficult to find the resources to invest in optimization now.

Fortunately, there are some commercial results that brands can immediately see from an investment in SEO.

While the most significant results may take time, the positive changes observed with SEO can benefit customers, and therefore the business, immediately:

  1. Improve visibility as site rankings improve:  As brands correct errors in their sites and select particular keywords for which they want to optimize their content, they will begin to obtain ranking positions. Although they may not reach the best SERP locations immediately, they can still increase their visibility and begin to see the improved organic performance.
  2. Better commitment to site users:  As brands begin to pay attention to the importance of SEO and, therefore, begin to clean their websites, they will improve the user experience. It will be easier for people to move around the site and find what they need. This will improve the reputation of the site. It will also increase engagement with users and encourage more potential customers to become customers.
  3. Improved user experience (UX):  Clearing site errors will help eliminate duplicate content, errors, or poor redirects. This will also improve the user experience.

Brands commonly feel concerned about financial investment in SEO.

Hiring several new employees can be a burden on the budget, especially when people add the tools needed to maximize site optimization. Fortunately, there are also ways to avoid this stress.

SEO agencies can give brands access to highly experienced professionals.

These partners as they are the agencies already use the main SEO tools, which reduces the need for more investment.

Since brands should not worry about additional employee salaries or benefit payments, they can also reduce some expenses.

Those who do not want to follow the route of the agency can also start with SEO with their current internal marketing team.

Providing training opportunities can help these professionals learn the basics so they can begin to build a successful site.

However, when brands analyze the importance of SEO in the long term, they will see that the benefits only multiply the longer they stay focused on the power of optimization.

As your SEO improves, the returns you receive will far exceed your initial investment.

The importance of SEO for your business now and in the future

The importance of SEO now and in the future

Brand building

Brand building can help create powerful organizations.

When people recognize their logo, colors and name with a positive reputation that precedes it, it can help create greater confidence with the prospects. SEO and digital marketing can help capitalize on this.

As I mentioned, consumers use the Internet to find solutions, products and services for weak points.

A strong online presence will build your brand and increase your market share. Your site will appear regularly for relevant searches for your organization. Clients will become familiar with your name and business.

A strong online presence will span many channels. A complete SEO strategy will involve using platforms, such as social networks.

Your brand will be present for customers throughout their digital life, improving recognition and potential customers.

Better positions in the SERP

Your position in the SERP will play an important role in the number of clicks you receive. According to the Advanced Web Ranking, the first three positions in the SERP alone receive an average of 60% of all clicks.

This means that the higher your site appears, the more results you will get from your efforts.

Focusing on the importance of SEO will help you improve your ranking.

As Google recognizes the value that your site offers users in this sector, you will get a higher rank.

SEO helps you communicate better with search engine algorithms. Your theme will be clearer for the spiders of the search engines. It will also inform the search engines about which queries will be relevant.

Customers associate higher rankings in the SERP with industry leaders.

Google’s algorithm carefully classifies the content to find the material that provides the most value to the customer and works to separate the content that people can trust from what they can not.

Customers know that Google’s algorithm usually returns the sites that will provide the best response. This generates confidence.

When he obtains some of the highest ranking positions in the SERP, he provides an excellent platform to promote himself as an industry leader and someone whom these consumers can trust.

More traffic

As you create your ranking, you will be in a better position to increase your traffic. The best SEO practices include optimizing your titles and meta descriptions to clarify your topic.

This allows your customers to know exactly what your piece offers. Customers want to know that your site will meet their needs.

Optimizing these aspects of your site will help persuade them to click.

When you combine these elements with the strongest site rankings you get through optimization, you’ll see an increase in your traffic rates. More people will come to your website.

As you introduce more people to your websites, it will also encourage more opportunities for people to become potential customers and then convert.

The importance of SEO can not be underestimated when it comes to organic revenue growth.

Higher percentage of traffic becomes leads

SEO will also increase the percentage of your traffic that becomes potential customers.

SEO focuses on understanding what potential customers want to see and then meeting those needs. Therefore, creating a solid SEO strategy will result in a site that is more suited to your target customers.

With SEO, you need to analyze your sales funnel and determine what people want to see at each stage. You can assign the people of your target customers to the stages of the buyer’s journey, and thus create more effective content.

With content that better attracts your visitors, you can guide your prospects through the sales funnel more easily.

Customers will be able to find the content they want and you will know how to pass them to the next level. This will result in a higher conversion rate in each stage.

Business growth outside the geographical limits.

With traditional marketing, companies are often limited to their immediate geographic area. You promote yourself with direct mail, radio transmission and billboards, for example, that only people who live in your area see.

With SEO, you have the opportunity to expand your reach beyond your region. You can do business with people from all over the country and to other continents.

By understanding the importance of SEO and creating an optimized site, your page can be positioned highly in SERPs for people in different locations.

When its content is relevant, it will appear regardless of whether the prospect lives next door or thousands of kilometers away.

SEO, therefore, provides your organization with more space to grow. You have the opportunity to expand your potential audience and thus increase your reach.

You can expand your business to a level that would not have been possible before.

Greater understanding of what customers want to see

Today’s customers like to know that companies understand their weak points. They want to work with companies that meet their individual needs.

Modern customers want to foster relationships with companies and not be seen as just a number.

To serve these customers, both online and offline, you want to understand your customers intimately. This means going deeper than targeting people within a particular age range.

He wants to understand the behavior of people and why they do certain actions.

Before SEO and digital marketing, companies relied on market research and basic analysis of their own merchandise.

They used market research to identify trends in their consumption habits, for example and would use sales data to see which products and services were most popular with customers.

SEO, however, offers a completely new level for the ability to understand the customer.

By paying attention to the importance of SEO, you will begin to monitor the behavior of the client on your website.

You will see your bounce rates, how often people click on your site and where they go, your rate of abandoned shopping carts and your rate of repeat customers.

Through social networks, you can listen and participate in the conversations of these consumers.

You can receive comments from both those frustrated with your organization and those who are happy. You can use this information to improve your offers.

These behaviors were significantly more difficult, if not impossible to track before the birth of SEO and measure these metrics.

The importance of SEO and the consequent monitoring of the behavior of the website improves the ability of brands to understand their customers.

The consumer’s desire for a personalized experience and the feeling that the brand cares about them as a unique individual becomes possible.

Before SEO and digital marketing, brands were limited by what they could determine from extensive market research and some behavioral analysis of their organization.

However, with SEO, they can analyze customer behavior on an intimate level, creating a much superior brand experience.

SEO requires brands to make an investment. Without immediate results, such as those that a traditional advertising campaign can produce, it can be difficult to make that leap.

As you begin to understand the long-term importance of SEO to your organization, it should be easier to take the first steps towards digital success.

The more time you invest in SEO and the more intense your dedication, the easier it will be to see how the benefits you get from this strategy easily pay for the effort you’ve made.

The importance of SEO for your business now and in the future

12 reasons why your business needs absolutely SEO

Many brands and companies know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work that is being implemented on their behalf.

SEO will undoubtedly improve the search capacity and overall visibility of a website, but what other real value does it offer? Why is SEO so important?

These 12 reasons must offer some clarity, regardless of the industry or the size of the company, as to why companies need SEO to take their brand to the next level.

1. Organic search is often the main source of website traffic

Organic search is an important part of the website’s performance of most businesses, as well as a critical component of the buyer’s funnel and, ultimately, of the users to complete a conversion or commitment.

As marketers know, Google owns a significantly larger portion of the search market than its competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo and many, many others.

That does not mean that all search engines do not contribute to the visibility of a brand, they do, only that Google owns about 75% of the search market in general.

He is the clear leader and, therefore, it is important to follow his guidelines.

But the remaining 25% of the market owned by other engines is also obviously valuable for brands.

Google, being the most visited website in the world, is also the most popular email provider in the world (with more than 1 billion users). Not to mention that YouTube is the second largest search engine.

We know that a clear majority of the world that has access to the Internet is visiting Google at least once a day to obtain information.

Being highly visible as a trusted resource by Google and other search engines will always work in favor of the brand.

A quality SEO and a high quality website carries brands there.

2. SEO builds trust and credibility

The goal of any experienced SEO is to establish a solid foundation for a beautiful website with a clean and effective user experience that is easily detectable in the search thanks to the trust and credibility of the brand and its digital properties.

Many elements enter into the establishment of authority with respect to search engines like Google.

In addition to the factors mentioned above, authority accumulates over time as a result of elements such as:

  • Quality backlink profiles.
  • Positive behavior of the user.
  • Automatic learning signals.
  • Elements and content optimized on the page.

But establishing that authority will do more for a brand than most, if not all, other digital optimizations.

The problem is that it is impossible to generate confidence and credibility overnight, as in real life. Authority is earned and built over time.

Establishing a brand as an authority requires patience, effort and commitment, but it is also based on offering a valuable product and service that allows customers to trust a brand.

The importance of SEO for your business now and in the future

3. Good SEO also means a better user experience

Everyone wants better organic rankings and maximum visibility. Few realize that an optimal user experience is an important part of getting there.

Google has learned to interpret a favorable or unfavorable user experience, and a positive user experience has become a fundamental element for the success of a website.

Clients know what they want. If they do not find it, there will be a problem. And the performance will suffer.

A clear example of how to build a solid user experience is how Google has increasingly become a response engine that offers the data searched directly in the SERPs (search engine result pages) for users.

The intention is to offer users the information they seek in fewer clicks, quickly and easily.

SEO quality incorporates a positive user experience, taking advantage of it to work in favor of the brand.

4. Local SEO means greater commitment, traffic and conversions

With the increase and growing domination of mobile traffic, local search has become a fundamental part of the success of small and medium enterprises.

Local SEO aims to optimize their digital properties for a specific neighborhood, so that people can find it quickly and easily, bringing them one step closer to a transaction.

Local optimizations focus on cities, regions and even specific states, to establish a viable medium for a brand’s messages locally.

SEO professionals do this by optimizing the brand’s website and its content, including local citations and backlinks, as well as local listings relevant to the location and business sector to which a brand belongs.

To promote participation at the local level, SEO professionals must optimize a brand’s Knowledge Graph panel, their Google My Business list and their social media profiles as a start.

There should also be a strong emphasis on user reviews on Google, as well as on other review sites like Yelp, Home Advisor and Angie’s List (among others), depending on the industry.

5. SEO affects the buying cycle

The clients do their research. That is one of the greatest advantages of the internet from the perspective of the buyer.

The use of SEO tactics to relay their messages in search of good offers, innovative products and/or services and the importance and reliability of what it offers to customers will change the game.

Without a doubt, it will also have a positive impact on the buying cycle when done correctly.

The marks must be visible in the places where people need them to establish a dignified connection.

Local SEO improves visibility and allows potential customers to find the answers and the companies that provide them.

6. The best SEO practices are always updated

It’s great to have SEO tactics implemented on a brand’s website and in its digital properties, but if it’s a short-term commitment (budget constraints, etc.) and the site is not reevaluated steadily over time, will reach a threshold where it can no longer be improved by other impediments.

The way in which the search world evolves, basically at the discretion of Google, requires constant monitoring of changes to stay ahead of the competition and, hopefully, on page 1.

Being proactive and monitoring important changes in the algorithm will always benefit brands that do so.

We know that Google makes thousands of algorithm changes per year. Stay far behind and it will be extremely difficult to resume your position. SEO professionals help you ensure you avoid this.

The importance of SEO for your business now and in the future

7. Understanding SEO helps you understand the web environment

With the ever-changing environment that is the Internet, it can be a challenge to keep abreast of changes as they occur.

But staying aware of SEO includes being aware of the main changes that take place in the search.

Knowing the Web environment, including the tactics used by other companies and local and comparable competitors, will always be beneficial for those brands.

8. SEO is relatively cheap

Sure, it costs money. All the best things do, right?

But SEO is relatively cheap in the grand scheme of things, and the reward is likely to be considered in terms of the benefit and the end result of a brand.

This is not a marketing cost. This is a true business investment.

A good SEO implementation will keep it in the market for years to come. And, like most things in life, it will only be better with the greater attention (and investment) you receive.

9. It is a long-term strategy

SEO can (and hopefully) have a notable impact in the first year of action, and many of those actions will have an impact that will last more than several years.

As the market evolves, yes, it is better to follow trends and changes closely.

But even a site that has not implemented a lot of intense SEO recommendations will improve the best basic SEO practices that are employed in an honest website with decent user experience.

And the more time, effort and budget of SEO is committed to it, the better and longer a website will be a worthy competitor in its market.

10. It is quantifiable and measurable

While SEO does not offer the easiest ROI to calculate, like paid search, it can measure almost anything with proper tracking and analysis.

The big problem is trying to connect the points in the back-end, because there is no definitive way to understand the correlation between all the actions taken.

However, it is worth understanding how certain actions are supposed to affect performance and growth, and we hope that they do.

Any good SEO will point to those improvements, so connecting the points should not be a challenge.

Brands also want to know where they were, where they are and where they are going in terms of digital performance, especially for SEO when they have a person/company that is paid to run on their behalf.

There is also no better way to show the success of SEO. We all know that data never lies.

The importance of SEO for your business now and in the future

11. SEO brings new opportunities to the light

High-quality SEO will always find a means to discover and take advantage of new opportunities for brands not only to be discovered, but to shine.

Offering quality SEO to brands means immersing an SEO team in everything that brand is.

It is the only way to really market a brand with the passion and understanding that the brand’s stakeholders have for it: to become an interested party.

The better a brand is understood, the more opportunities will arise to help it prosper. The same can be said about SEO.

12. If you are not on page 1, you are not winning the click

It’s no secret in the SEO world that if it’s not on page 1, it’s probably not in the organic search game.

A recent study shows that the top three organic search ranking positions result in almost 40% of all clicks, while up to 30% of all results on page 1 and 2 are not clicked at all.

What does this mean? Two things:

  • If it’s not on page 1, it should be.
  • There are still too many cases in which a user enters a search query and cannot find exactly what they are looking for.

conclusion

Implementing strong and quality SEO on the website and the digital properties of a brand will always be beneficial for that brand and its marketing efforts.

AdCortex offers Integrated Digital Marketing services to startups and businesses. As fans of the scientific method, we at AdCortex combine science with all our digital marketing activities. Our formula is a method for designing and optimizing high-performance marketing campaigns. Get in touch to power up your digital presence starting today!

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