seo AdCortex

How To Get More Web Visits

Written by admin on April 2, 2019. Posted in Marketing, SEO. Leave a Comment

This time we want to help you increase your organic web traffic. Google has announced several times those good practices that web developers must carry out to achieve good SEO positioning, to avoid being penalized. Today we will focus on several aspects to consider, such as the creation of incoming links (link building), quality content, and the use of blogs and forums.

About the generation of links. There are many who still believe that they can fill the web page with millions of links to increase their SEO positioning, but this type of action would eventually penalize the web. In Mullbrand we are in favor of another type of action, more effective in the medium and long term and, in many cases, effective immediately. It is about looking for content of relevance, quality for the user. This simultaneously generates quality links, which will take us to the first page of Google. Now, this is hard and constant work.

It is not necessary to be a digital marketing guru to know that this is the way to go. Many experts and online marketing agencies promise and promise to position, the only thing we can say is that the best way to see a positive evolution on our website is to learn from experience and do the “tasks” of web positioning with ethics and natural form.

HOW TO GET MORE WEB VISITS?

The first thing is to study the website of the company in question, the platform or development used for its creation, the URL’s, to know if the images have been optimized, that there is no duplicate text, among others, to carry out a strategy of more objective and effective positioning. For this, we use essential tools, which make our work much easier, for example, Google Analytics and Webmaster Tools for developers, others like SEMRush, which offers us alternatives to search for the indicated keywords.

GENERATE QUALITY CONTENT

Once the SEO of the website has been strengthened to the position, with an already optimized code, with the well-labeled web images, with the ALT texts and titles in the images, etc., that is when we must go to the phase of generation of contents. The long and attractive articles are very beneficial for SEO, with powerful images, infographics that complete the information shown in the text body. This type of articles with titles and keywords of the long tail, with URL’s based on the same keywords and categorized in sections with the same keywords, will make our website significantly increase the number of visits.

The use of social networks for this type of action in fundamental, in our opinion, the virtualization or dissemination of content will make our article “go further”, will favor the increase of visits to the web.

PARTICIPATE IN FORUMS AND IN BLOGS WITH RELATED OR RELATED THEMES

Writing interesting comments in blogs with the same theme or business sector, registering in forums related to our website, and participating in them will make us have a greater online presence. Apparently, this does not seem to work in the short term, but it is a vital activity for Google since it detects that the information we disseminate or share is real and interesting for the public, so it will value our website in a very positive medium and long way. The term increased the ranking of positions in the search engine.

However, once Google alarms have sounded and we have managed to climb positions in the search engine, with the continuous positioning work, we will be able to attract exponentially new visits to our website. That is, direct web traffic will also increase since more users will know us.

In general, this is complicated, but you should not miss the opportunity to get links from other blogs or forums, you will appreciate that organic, referral, social and direct traffic will be constantly increasing.

WHAT SHOULD WE DO AFTER SEO?

When one of our clients manages to be on the first page when they perform a search with their keyword and their website appears when the traffic of their website multiplies and the SEO positioning increases, these tend to think that all the SEO positioning work already has been done and that this positioning will last forever.

Web positioning is something that changes daily, requires constant activity and maintenance so as not to lose positions. Just as we strive to keep a well-positioned website alive, there is also a lot of competition, businesses, and agencies that struggle with new digital strategies, keywords, and, also daily, to appear in the top positions of Google.

With this, the only thing we can say is that it is totally forbidden to stay relaxed waiting to be positioned. Therefore, if you want to gain visibility on your website, contact us and we will advise you.

What Are Sponsored Links And How Does Online Advertising Work

Written by admin on April 1, 2019. Posted in Marketing, SEO. Leave a Comment

You already know that content marketing is an excellent way to get new customers organically. But if you use this strategy, you must have already realized that it brings long-term results. For those who need to attract a public more quickly, online advertising is an excellent option. Among the various ways to advertise, are sponsored links, campaigns that appear at the top of the search results list. Do you want to understand this matter better? Follow us

What is a sponsored link?

The name helps to understand this strategy, is not it? Because in fact, it is that: they are access links that you offer to your audience through advertisements. That is, they are paid. These links are provided with simple texts and generally appear in the first places of search mechanisms such as Google. When you write a term in the search engine, have you already seen that in the first positions of the list some results appear in the form of an advertisement? Those are the sponsored links.

But, in addition to Google, other websites also open the possibility of investing in sponsored links. Facebook and Instagram are examples of that. Both have their own ads, which is a good option, considering the high number of accesses that these two networks have. Regardless of the channel, any of these has similar formats in their ad platforms, although, generally, these three media are used for different strategies. Google focuses on the user’s search. But how? Well, you invest in a link focused on a certain keyword.

For example, You work as a designer in the city of Valencia. At the time of announcing your Web page, you invest in the term “Designer in Valencia”. Whenever a user enters this term in the search, your name may appear.

Of course, there are other peculiarities, but in a few words, that’s how sponsored links work.

What do you need to know about the matter?

Despite being used with different strategies in each channel, sponsored links almost always have some definitions in common, wherever they are displayed. These are strategic terms that you need to know – and master – to achieve successful online advertising. And we are going to talk a little more about the most important ones.

Conversion

If you are new to the digital market, you should be asking yourself, in fact, what conversion means. In digital marketing, the conversion is nothing more or nothing less than the real objective of a strategy: getting customers. If your strategy is, for example, to distribute ebooks so that your users learn to “use the paintbrush of Photoshop”, the conversion happens when that person enters your sales page and buys your ebook.

However, not always a click on your ad becomes a conversion. But this is an indicator that you need to know before creating your ads.

CPC (Cost per click)

The CPC, grosso modo, is the value charged for each click of the users in your ads. Generally, it is the model adopted by those who make advertisements in Google Ads, but it is also the ideal indicator for those who want to know the exact value they are spending with an advertisement. It is a price calculation that is easy to do and control, that is why it is the most suitable for those who are starting now.

The CPC calculation is the result of dividing the total cost of the ad by the number of clicks received during the campaign.

CPA (Cost per acquisition)

The CPA is only charged when there is a conversion on your website, that is, only when a user clicks on your sponsored link and makes a purchase. This seems like the best way to invest in ads, is not it? However, there are several requirements to use the cost-per-acquisition format, including having at least 15 conversions over 30 days and having your Google Ads campaign have conversion tracking turned on.

When you purchase a package by CPA, your online advertising will be automated. This means that you will have less control over the position of your ads and you will be suffering from some variables such as the click rate and the quality of the ad texts. Before opting for this method, try other types of price calculation to evaluate if the CPA is really the most recommended for you. It is important that you also know that by this method you will not necessarily reduce your costs with sponsored links.

CTR (Rate of click or click-through rate)

The CTR is a meter that verifies the proportion between the times your ad was shown and the number of clicks it received. By that meter, you check if your sponsored links strategy has worked. By CTR you can evaluate which ads and keywords perform well, and filter which ones you should reconsider. Google evaluates your CTR when it’s going to place your ad in a search, for example. And it also causes the price per click to decrease.

For a powerful CTR, you need to be aware of digital marketing techniques, such as good CTA (call to action), for example. Therefore, you should always be updating yourself with some SEO suggestions. In those moments, they are very important.

Is it worth investing in sponsored links?

You must have understood that, for a short and medium-term strategy, sponsored links are highly recommended. Therefore, they can be a good option for you. Of course, everything depends on the type of keyword you want to use and your creativity to compose an advertisement. Even so, it is important that you learn about ads to be able to build them and place them in your content marketing strategy.

How To Use Telegram As A Marketing Tool

Written by admin on March 28, 2019. Posted in Marketing, SEO. Leave a Comment

While Telegram is not as popular an application as WhatsApp, it is also an ideal alternative to enhance your marketing strategy. And everything that can serve as a good tool to increase the reach of your brand, is an option that is worth knowing more thoroughly. So in this post, we tell you more about this application and its link to the market industry.

What is Telegram?

First of all, do you know the Telegram application? If you have not done it yet, we present it to you. This is a kind of combination between conventional email and WhatsApp. A free instant messaging application, fast and secure in the exchange of messages. It also adapts perfectly to all devices and operating systems, since it is based in the cloud.

With Telegram, you have the opportunity to send messages in text, photos, files of any format, and videos. In addition, you have the possibility to create dynamic social, family or workgroups. One of the main advantages that you can take advantage of in your marketing strategy is the creation of bots … Yes, since a long time ago, this application implemented the bots. Mainly because of that, it is a good ally for your marketing strategy.

Telegram and Marketing: Is this combination feasible?

A definite YES! The strongest point of this application is that it supports the creation of channels, these can be designed with unlimited users, and only administrators can create and disseminate the content. In this way, the channel is prevented from transforming into an uncontrolled chat.

So the best way to take advantage of Telegram is by creating a public channel that would act as a powerful window to strengthen a special bond with your potential users. And is that this application is one of the best communication tools. And, unlike other applications, this tool has an amazing desktop version, similar to Skype. It can be installed in different devices to be used at the same time. Therefore, it is great to carry a good marketing campaign where different components are covered.

Another advantage of this application is its level of security and message encryption. Considering that the main purpose of Telegram is to differentiate itself from its competitors (WhatsApp, in the first place), it tries to provide a more satisfactory user experience. To do this gives relevance to security, has ensured that the protection of conversations is given under more powerful encryption. And, in relation to the personal data of third parties (advertisers), they are safeguarded.

And as the last advantage, but not least, the file transfer is also a plus of this application. Its ability to share an unlimited number of files (up to 1.5GB) is phenomenal. In the channels, this will allow offering more possibilities to the users of sharing documents, photographs, audios.

Going deeper into the Telegram bots

Another advantageous point that we must break down more deeply is the bots, in previous lines, we made a brief mention of them. But this is the real touch of gold that makes this application stand out, so it’s worth knowing more about it.
Telegram bots are similar to users but automatic. That is, you can chat with a bot and, according to the type of robot selected, it will have the capacity to perform certain specific actions that will be previously defined.

Chatbots is greater reach, personalization of messages, more fidelity, and, therefore, more possibilities for conversion and sales. And bots could also be an excellent form for you to collect relevant information about your target audience.

In addition, every time you share an entry in your blog, or upload a new video on your YouTube channel, the bot will automatically publish it among your channel’s followers. So you can encourage more follow-up and more loyalty of your users to your brand.

All this, thanks to the bots are a good way of customer service, through which you can build a more valuable relationship with your target audience. As collateral benefits, you will have more chances to increase the conversion rate, sales levels, and database of your business.

As you see, Telegram is an effective alternative to enhance your marketing strategy, it is an excellent tool.

How To Increase The CTR Of Your Results In Google

Written by admin on March 25, 2019. Posted in Marketing, SEO. Leave a Comment

Appearing in the top 10 results in a Google search is what every brand wants, but do you know what you should do to stay in it? Increasing your CTR. Position yourself on the first page of Google. But not only is it necessary to improve your SEO, but it also imports your CTR to keep you in it. Believe it or not, the click rate of users in a certain link will cause it to go up or down in the list of results. That is why it is very important to ensure that our result is maintained. How? Very simple, with these different techniques to increase your CTR. But, let us start at the beginning.

What is CTR?

The CTR is a percentage that tells us how many times a user clicks on one of our links. Calculating it is as simple as dividing the number of clicks between impressions and multiplying it by 100.

Increase clicks to one of our links, it improves your ranking within the list of search results. For this, we must do it in the right way, without cheating, and without deceiving the users, since, if we carry out “bad practices” against users, offering information that does not correspond, Google could penalize us by making our links lose placed on the list.

So you should always keep in mind that to improve your CTR and SEO, visibility and traffic to your website should be inseparable. But how does Google get all these results? Through its RankBrain algorithm. Adcortex is in charge of offering us a better user experience when we browse Google so that it always shows us the most relevant content to our search.

In this sense, the CTR plays a very important part. Since, if within the same list of results are identical, Google will position the link that has the highest CTR before the rest.

How do I know what my CTR is?

Knowing the CTR of your links in Google is as easy as accessing your panel in Search Console.

From this tool, you can not only know your CTR, but also other very interesting data such as the number of clicks that users make on your results; the impressions, or even the average position of your pages in Google.

As for the CTR, it gives us the possibility to know data such as:

The CTR of your keywords.
The CTR of your pages in Google.
The CTR of your mobile results.
The CTR that your website has in different countries or types of search.

All these data are necessary to carry out a good SEO strategy and above all, to know how to correctly position all the links in Google.

How do I increase my CTR?

Now that we know the basics, increasing our CTR is very simple.

Keywords.

Once you know what your keywords are, using them should be something you do naturally, without forcing them.

It does not matter if you do not use them as they appear in the tool where you have chosen them. The important thing is that they appear.

You can also use the Search Console to know that other keywords are being positioned in your results. And so, increase clicks and searches much more to them.

Meta description.

You can never neglect the meta description, in your Google results. In it, you must include the keyword along with other similar or related, with which you believe that users will find you. The Meta description is what will make the user do or not click on your result during your search, so you must make it attractive and concise. Before writing it, look at those that contain the first 10 results and think about how you could improve them.

Call to action

Within online marketing, calls to action are a fundamental element to capture the user’s attention. Use them in your titles or descriptions. Of course, always according to your brand. To make them, you can add capital letters, exclamation marks, emojis. Everything you can think of.

URLs

The next item in the user’s view in a list of results is the web address.

URLs are not only vital for users, but also for Google. With these steps, you’ll get Google and users right.

Short and descriptive URLs: use between four and five words. Avoid including the familiar Stop Words, words like prepositions, pronouns, etc. that lack meaning.
Include the keywords: if we want to be found by certain words, why not use them in the URL too?

Google AMP

The smartphone is the main support through which we connect to the internet. So it is increasingly important that websites load faster and adapt better to the different sizes of our digital screens. MPA or Accelerated Mobile Pages besides make websites load faster, improve our CTR on Google. How to know if we have it active? Very easy, you just have to check if the acronym AMP appears next to the title of your search result.

Rich Snippets

Make your content more visual than the rest, with elements such as reviews, recipes, or events that visits will increase and with them your CTR. But watch out! Google will be the one who decides to show or not these elements, depending on what seems relevant and necessary for our website.

Features Snippets.

Have you searched for a recipe on Google and it has appeared in the form of a small post? These are the Featured Snippets. They are in position 0, just above the first search result. The biggest advantage that these supplements provide us is that our result does not have to be the first to appear there. To appear there, you just have to be between the first 6 results, a well-structured content type listing, or short paragraphs. And Google will do the rest.

As you see staying on the first page of Google is very easy if you carry out a good SEO strategy. Therefore, we always recommend that before starting “crazy” consult a professional.

At AdCortex we not only fine-tune your website’s SEO, but we also carry out search engine positioning strategies so that you can quickly appear in the top position of Google.

10 Banks Of Free Images That Will Save You From A Hurry

Written by admin on March 22, 2019. Posted in Marketing, SEO. Leave a Comment

Because “a picture is worth a thousand words”, we show you 10 banks of free images that will save you from more than one hurry. Before starting, you should bear in mind that there are different types of licenses for use when referring to images. Some of them allow reuse with and without modifications, non-commercial reuse, or commercial reuse.

The images, for the most part, are protected by copyright. This means that they already have an owner and make it impossible for us to use them legally. For this reason and so that you never have to worry about the rights of an image, add these 10 banks of free images to your favorites!

1# Pixabay

Excellent image bank, where we can find photos, illustrations, vectors, and videos. It also contains a section of search tools, with which we can apply filters to find exactly what we want. The license of all your images is from Creative C0mmons, which means that it is in the public domain, without reserved rights and therefore, allows you to use them for the purpose you want. It is one of the very few pages that we find in Spanish, and where you can search easily if yours is not English.

2 # Pexels

Pexels is a bank of images with numerous resources. It is a community of photographers from all over the world, who have the option to upload up to five photos on the same day, all their images are public domain CC0. In spite of not having a translation into Spanish, it is possible to choose between English or German to navigate through it. Therefore, the words related to the search must be in that language.

3 # Magdeleine

When you enter the page, you show us your mission, a new image per day. This page collects images of high quality, with landscapes, nature, mostly public domain. The others, you just have to grant the author attribution, putting your name and link at the time of use.

4 # Unsplash

This bank of images created by the agency Crew Labs was born with a strict policy, it was only possible to upload 10 daily photos with a CCO Zero license. With this license, the user is allowed to copy, modify, distribute, and publish the photos for free and at no cost. Politics that after its great popularity had to suspend.

Musicians, photographers, artists, every creative person, and for the most part independent are those who manage to make this bank of images a place to find almost all the themes. In addition, one of the things that we like most is the possibility of searching for terms related to our main query. All a success if you find yourself a little hesitant.

5 # Stokpic

The operation of Stokpic is to upload 10 new photos every two weeks, which as we can see if we subscribe, they send them to us themselves. These are organized into 16 categories with their corresponding labels and also have a search engine. All this to make it easier for us to find the image we need. They have a CC0 public domain license, but one limitation: they can not be redistributed, sold.

6 # Stocksnap.io

A fantastic search of high-quality photographs and a broad theme has a public domain license CC0, so we can also use them freely. It has a search engine, popular searches, and a multitude of categories, all of them, resources that make our task easier. It also gives you the option to upload your own photographs.

7 # Gratisography

It is a relatively small site with the other banks, but they also have images with a maximum resolution and, of course, with a public domain license. What characterizes this bank of images, is the ease to download it, just by clicking on the image it starts. Every week, new images come up, so it will not be long before they grow up and walk on the heels of the other portals.

8 # SplitShire

It has a section with the Top of the best photos, impressive photographs with a very high resolution. This bank allows you to download both images and videos, for it has 18 categories, with which you will find it easier to search. Regarding the license, not the specific one, you can download them for free, but making responsible use of them. The author of this image bank also has social networks where you can find his wonderful photographs.

9 # Lifeofpix

Lifeofpix is formed by a large community of photographers, who share their photos with a CC0 public domain license. It has a gallery with 13 folders, where these photographers publish high-resolution images every week. We can also find videos.

10 # New Old Stock

This site has a peculiarity as well as special beauty. It is not a common image bank, they are old photographs that have been rescued from sites with a public domain license. They transport us to the past. This page, by clicking on your images, redirects you to Flickr, where you can download them. They also have a Twitter account where you can follow them.

Reasons To Create A Corporate Blog

Written by admin on March 20, 2019. Posted in Marketing, SEO. Leave a Comment

Creating a corporate blog is a useful way to achieve your brand’s objectives, increasing your reach and optimizing relationships with the potential audience. As you know, the digital era is updating everything in its path, especially when it comes to business. So those who are not able to stay on the internet, have little success.

Therefore, having a corporate blog is a good way to maintain constant communication with your users. Today we tell you the main reasons for your encouragement to create it.

7 Reasons why create a corporate blog

If you still do not know why maintaining a corporate blog is important to increase the reach of your brand, take a look at the following reasons:

1 # Increase contact with your users

Positioning yourself in the mind of the consumer is of vital relevance to be among your first purchase options. Through a corporate blog, you can keep your potential users up to date and foster a more lasting bond over time. All this, by offering content of value that suits your needs and interests.

It is a good way to maintain your digital presence and encourage your users to take a look at your products and/or services in real time.

2 # Build and consolidate your brand

By creating a corporate blog you help build and consolidate your brand in the market, especially in the digital one. For while you increase your reach, your reputation and create a positive image, your brand will take more relevance and consolidation. You can transmit your philosophy, your values, and structure, beyond a nice design or logo. You will give the impulse that you need to compete with the rest of the companies in your sector.

3 # You generate traffic to your website

A blog allows you to generate potential visits to your main website, where you can guide users during the purchase process. In this way, you increase the chances of visitors becoming customers. Since on your official website you can get all the information about your brand, products and/or services offered. As well as the ways to contact you. In short, it is a good way to stimulate conversions and sales.

4 # You trust your users

Create a corporate blog whereas a brand you treat relevant and interesting topics for your users, it is a way to contribute to optimizing the reputation. And at the same time, you can position your company as a trusted brand that provides valuable content to your audience. So you get to win the interest of your potential users.

And is that usually, the content that visitors consume in blogs come to influence their purchase decision. Hence, the importance of establishing itself as a brand that transmits confidence to its most potential customers.

5 # You Make Social Branding

Having a blog gives you the possibility to grow your brand in social networks and other virtual platforms. Mainly because a blog shares cool and interactive content that can be promoted in popular networks. Be it Twitter, Facebook, Instagram, Pinterest or LinkedIn, everything will depend on the networks that your potential users use the most.

For this reason, the actions of branding on the web are duplicated, since you adopt the same content to the particularities of each of the social platforms in which your brand is present. Samples respect to the consumption norms of each social network.

6 # You know the opinions of your potential users

Through the comments, you can know the opinions of your potential users, without the need to carry out large market studies. This, in turn, allows you to know which areas you need to improve and which ones to improve in order to continue to please the public.

7 # It is a key piece in a content marketing strategy

Creating a corporate blog is an excellent way to get valuable content to your users. Which manage to capture their attention and encourage them to know more about your company. And it is that a user before making his final purchase decision goes in search of information about his options, and of course he does it through the internet.

In a blog, you can share personalized and specialized content in your sector, where in addition to promoting your brand, you offer solutions to common problems. This is a plus to forge your own potential virtual community.

As you can see, creating a corporate blog is much more than saying what products and/or services you sell. It’s about creating a value relationship with your target audience. So, do you want to create a blog for your company?

How To Create An Effective Business Marketing Plan

Written by admin on March 20, 2019. Posted in Marketing, SEO. Leave a Comment

Do you pay proper attention to building a solid and effective strategy for your marketing team every year?

You should do it.

An annual marketing plan helps you take the right marketing strategy and achieve your business goals. Consider it as a high-level plan that guides the direction of your campaigns, business goals and the growth of your team.

Without it, the situation can become complex – and it is almost impossible to establish the budget you have to guarantee for the projects, the hiring and the outsourcing you’ll come across in a year if you don’t have a plan.

Keep in mind that the marketing plan you need varies by industry and by the goals of your marketing team. To simplify the creation, we have put together a list of what to include and some different planning models.

To begin, let’s see what a high-level marketing plan is.

Essential elements of a Marketing Plan

Marketing plans can get pretty gritty in reflecting the sector you work in, if you want to sell to consumers (B2C) or other companies (B2B) and how big your digital presence is. So here are six elements that every effective marketing plan includes:

1. Business Summary

In a marketing plan, your Business Summary is exactly what it looks like: a summary of your business. This includes your organization’s name, location, and mission statement – which should all be consistent with the company as a whole.

The Business Summary of your marketing plan also includes a SWOT analysis, which indicates the company’s strengths, weaknesses, opportunities, and threats. Be patient with your company’s SWOT analysis; you will be the one to write most of them based on how you complete the elements of the following marketing plan.

2. Business Initiatives

The Business Initiatives part of a marketing plan helps you to segment the various goals of your department. Be careful not to include large corporate initiatives that you would normally find in a business plan. This section of your marketing plan should highlight specific marketing projects. You will also describe the goals of those projects and how these goals will be measured.

3. Target Market

Here you will conduct some basic market research. If your company has already done a thorough market research study, this section of your marketing plan might be easier. Furthermore, this element of your marketing plan will help you describe your sales sector, an analysis of your competitors, and your personal buyer. A person buyer is a semi-fictitious description of your ideal client, focused on features such as age, location, job title, and personal challenges.

4. Market Strategy

Your Market Strategy uses the information contained in the Reference Market section to describe how your company should approach the market. What will your business offer your buyers that your competitors are not already offering? In the full version of a marketing plan, this section may contain “the seven marketing P’s”. These P are products, prices, places, promotions, people, processes and physical evidence. (You’ll find more information on these seven elements in our free marketing plan template, which you can download below.)

5. Budget

Don’t misunderstand the Budget element of your marketing plan with the price of your products or other financial data of the company. Your budget describes how much money the company has allocated to the marketing team to carry out the initiatives and goals listed in the previous elements. Depending on how many individual expenses you have, you should try to divide this budget based on specific expenses. For example, marketing expenses include a marketing agency, marketing software, paid promotions and events (the ones you will host and/or participate in).

6. Marketing channels

Finally, your marketing plan will include a list of your marketing channels. While your company could promote the product itself using advertising space, with the marketing channels you publish the content that educates your buyers, generate contacts and spread the knowledge of your brand.

If you publish (or intend to publish) on social media, this is the right place to talk about it. Use the Marketing Channels section of your marketing plan to expose on which social networks you want to start a page of your business, what you will use this social network for and how you will measure your success on these channels. Part of the purpose of this section is to demonstrate to your superiors, both inside and outside of Marketing, that these channels will grow the business.

Businesses with a strong social media presence could also consider deepening a social media strategy in a separate model of a social media plan.

Get the first results and climb quickly!

The best way to plan your annual marketing plan is to get the first results quickly, so you can quickly scale and focus (together with your team) on more challenging goals and more sophisticated projects before the fourth quarter.

So what do you think? Ready to go?

Restaurant Marketing Strategies To Attract Customers

Written by admin on March 18, 2019. Posted in Marketing, SEO. Leave a Comment

Restaurant marketing encompasses a series of techniques and strategies that, among other things, allow attracting new and potential customers to your restaurant. Recall that the behaviors and needs of users are constantly evolving. Therefore, it is essential to implement new strategies in order to follow the most innovative trends in the market. And, of course, ensure a more personalized experience for the target user.

Restaurant marketing, strategies to attract potential customers

Like any marketing variant, the marketing oriented to the restaurant industry demands new practices that allow the adaptation of changes in the behaviors, needs and tastes of the potential users. This will lead to a more opportune scenario to attract new and potential customers. So, lean on the following marketing strategies, especially restaurant-oriented:

Promote tailor-made products

All users, not just diners, love that their favorite brands share content, products and/or personalized services according to their requirements. In the case of restaurant marketing, tailor-made products are an effective alternative to meet the requests of the target public.

A well-known success story is that of Starbucks, where its users can create their coffee according to their tastes since they have different alternatives in flavors and presentations to respond to the particular profile of each of their users.

Something like this you can put into practice according to the specialty of your restaurant. As for example, personalized pizzas, salads made to measure or individualized ice cream, is a good tactic to stand out from the competition.

Promote well-being through food

The more you humanize your brand, the better results you will achieve. There is a new trend in favor of the well-being of diners through healthy and delicious food. These include respectful food, where healthy alternatives are offered to users, without losing taste and presentation.

A proof of this trend is a large number of photos we can see on social networks like Instagram. There, the photographs of healthy foods are accompanied by hashtags “#realfood” or “#healthyfood”. Both are popular movements with an impressive scope.

Optimize the user experience

With so much competition that there is in the culinary industry it is essential that you contribute a differentiating value to your brand. It is no longer enough to offer good food, now you have to worry about also providing an experience. It is an essential strategy around restaurant marketing. How to get it? Just enough to offer a pleasant stay in your establishment, for example, live music, weekly shows, speed up the service, create an attractive and welcoming, a farewell when leaving the restaurant … In short, pleasant attention to infer in positive reactions.

Connect with younger users

Millennials are an important part of almost all sectors of the market, especially restaurants. Considering that this type of users have a higher level of preparation, more determining demands and more evolutionary needs, it is essential that you connect with them in such a way that you can anticipate their wishes. A very effective tactic is to use social networks as the main communication channel where you share valuable, dynamic and interactive information. You must strategically approach them to attract them and then build loyalty.

Offer free WiFi

Technology consumes us all. Therefore, you must offer a different service to your users, complement your value proposition with free WiFi. If your business provides something as indispensable as free internet, you can be sure that it will appear as the main alternative when your users are looking for an establishment to eat.

Get attractive images

A good restaurant marketing tactic is to make your users fall in love with their eyes so that they decide to try your food dishes. To do this, try to achieve attractive and appealing images.

Give relevance to promotions

Discounts, promotions and gift vouchers are still effective in any type of business. What if you offer a discount for Mother’s Day? Your diners will love this idea! Join the trends, reward your users for their loyalty and, in this way, attract new customers.

These restaurant marketing strategies are ideal to expand your number of clients, put them into practice now. You can complement them with keys for marketing for restaurants.

Main E-Commerce Trends For 2019

Written by admin on March 17, 2019. Posted in Marketing, SEO. Leave a Comment

The digital market does not stop evolving, year after year more innovations are positioned in favor of the new demands and behavior of potential users. In this case, e-commerce trends for 2019 seek to optimize the user experience, while taking advantage of new technological developments. So take data on what updates are expected for the e-commerce sector.

E-commerce trends for 2019: What does the market hold?

The more technology evolves, the more incredible developments we will see. And, therefore, we will have to adapt them to raise the visibility and positioning of our website. Let’s review them in detail:

Incorporation of voice searches

According to Google and Search Engine Land, 20% of all searches are based on voice. Therefore, e-commerce sites will also have to assimilate this trend to stand out. Well now users resort to this type of searches to find more concrete results and, of course, they find it more comfortable.

Forbes also highlighted the relevance of this element in the e-commerce trends for 2019, indicating that currently the voice search shopping market is positioned at $ 2 billion, estimating that it will grow to $ 40 billion by 2020. that, this innovation must be adapted to highlight the brand.

Use of augmented reality

The use of augmented reality (AR) in the e-commerce sector, every day becomes more frequent. This is precisely why it is positioned as a strategy that will continue to have a stronger impact on the virtual shopping market for this year.
Recall that augmented reality provides a shopping experience very similar to physical purchases. Precisely for this reason, large and renowned electronic stores have already incorporated this wonderful technology. Such is the case of Sephora, a cosmetics chain that uses augmented reality to allow its buyers to experience looks and make-up. Likewise, Amazon has also made use of this technology, where appropriate, allows testing different products and devices.

Combination between machine learning and artificial intelligence

Machine Learning, also known as Machine Learning (ML) together with Artificial Intelligence (AI), promises to be a powerful combination for this year. Therefore, it is among the e-commerce trends for 2019. Considering that the expectations of the online user turn more to obtain a personalized experience, both ML and AI become an ideal fusion to increase the success of your ecommerce. Keep in mind that both technologies allow brands to provide a more personalized shopping experience for their users. In this way, negative feedback is reduced.

Integration of Chatbots to customer service

Although chatbots refer to a term that is just beginning to gain weight in marketing, for this year they are already an indispensable element in electronic commerce. Above all, to optimize customer service. Even marketing studies estimate that chatbots will be the first direct experience of many users with automation based on artificial intelligence.

And is that, this small software provides a level of service very similar to human. Allowing the user to be guided throughout the purchase process immediately. In this way, a more positive experience is achieved and results plus benefits. As much for the mark by as for the internaut one.

Faster deliveries

The time it takes a product to reach the customer’s hands is crucial to position a website in the market. As a brand, from the moment in which the user goes from being a lead to a customer by pressing the purchase button, the procedures have to be initiated so that the order reaches their hands quickly.

Therefore, among e-commerce trends for 2019, e-commerce will start to stand out thanks to the speed of deliveries. Already since 2018, recognized companies like Amazon began to adopt this trend by speeding up delivery speed.

Tips To Optimize The Loading Speed Of A Web

Written by admin on March 16, 2019. Posted in Marketing, SEO. Leave a Comment

To achieve an optimal SEO strategy, a series of determining factors must be taken into account. Where to optimize the loading speed of a website is essential to be among the first places in the results. Keep in mind that an average user does not wait more than 5 seconds for a page to load completely. So, the faster you show the complete elements of your website, the better results you will have. In this post, we will show you useful tips that will help you in this process.

Main factors that affect the loading speed

Before launching to the optimization of the elements of your web page, it is essential that you identify which aspects are the ones that tend to overload a site. In this way, you will be able to know which sections require your attention:

Hosting

The server where you have hosted your website significantly affects how quickly the items will load. A server with less power is less efficient at the time of reading the database. Therefore, it slows down the connection.

Plugins

When optimizing the loading speed of a website, you will also have to deal with the plugins. While these elements often streamline many procedures on a page, they usually cover a wide variety of features that only slow down the loading speed.

Cache

Files hosted in the device’s cache allow quick access to the page, in addition to offering a more personalized experience. However, as more items are stored, if the server has lower power, then the web load will slow down more after each user visit.

Files on the web

Loading elements without previously optimizing them also influence loading speed, slowing down the complete loading of all sections of the web.

Keys to optimize the loading speed of a web

Taking into account the above, the following changes apply:

Improve server quality

As we mentioned earlier, the server plays a fundamental role in optimizing the loading speed of a website. Free or shared hosting has very little power to load a large number of elements. Therefore, it is essential that you migrate to a good server so that it can process the data as quickly as possible.

Optimize images

You can have a wide variety of attractive images, but if you do not optimize them before uploading them to the web, they can hardly be appreciated by your users. In fact, it is most likely that they leave the site before the images load in full. Therefore, you must optimize and compress the images that will be displayed.

Clean unnecessary plugins

Although plugins are very practical function packages, it is also important to clean those that are not useful in order to optimize the loading speed of a website. In this case, the most ideal thing is to check one by one how functional the plugins are that you have installed on your page. Those who are not really using or contributing functions to your site, deactivate them and eliminate them.

Use a lightweight template

During the design of a website, you can find a very attractive template, loaded with elements that elevate the visual presence of your site. However, this type of templates could slow down your page. So, the best thing is to put aside those ornate designs. While they could bring aesthetics to your website, it is better to keep an elegant, professional and minimalist template, but one that loads much faster. In this way, you offer a better user experience.

Improve code and avoid saturation

Excess code alters the loading speed of your website. Keep in mind that after every occasion that you introduce an element to your website, CSS, HTML and non-optimized JavaScript will be added. In turn, layers and layers of unnecessary code are produced. Therefore, avoid code saturation and do not sacrifice the loading speed of your site.

For only a second of more than later in loading your site, you can lose traffic and conversions. So lean on tools like PageSpeed Insights, GTMetrix, and Pingdom to analyze the site load time. Then, take into account these tips to optimize the loading speed of your website.

Tag: seo